Clay Agent
Best for GTM teams
Advanced data orchestration
AI-powered research
Extensive data integrations
Enterprise-ready
Go to market with unique data and the ability to act on it.
Workflow
Sales
OpenAI
FREEMIUM
ADVANCED Complexity
CLOUD
Last updated: Mar 30, 2026
clay.com
Quick Answer
Clay is a comprehensive GTM platform that integrates AI agents, data enrichment from 150+ providers, and intent signals to automate sales and marketing workflows. It enables teams to research prospects, build custom audiences, and trigger personalized outreach. Best for GTM operations, sales, and marketing teams looking to scale and optimize their data-driven strategies. Freemium pricing with a 14-day trial.
Decision Intelligence
Best For
Automating multi-step research workflows for GTM teams
Enriching CRM data for sales and marketing operations
Building highly targeted outbound campaigns
Tracking buying signals and intent for sales reps
Creating custom ad audiences for marketing initiatives
Not Ideal For
Individuals or small businesses with very basic data needs
Teams without a clear Go-To-Market strategy or existing data infrastructure
Users seeking a simple, no-code drag-and-drop automation tool for general tasks
Companies not focused on sales, marketing, or revenue operations
Fit Score
Complexity
ADVANCED
Company Size
SOLO
SMALL
MEDIUM
ENTERPRISE
Team Size
INDIVIDUAL
SMALL_TEAM
LARGE_TEAM
Skill Level
EXPERT
About Clay Agent
Clay is a powerful platform that unifies AI agents, data enrichment, and intent signals to automate complex Go-To-Market (GTM) workflows. It enables sales and marketing teams to research target companies, personalize outreach, and build dynamic audiences at scale. Clay offers extensive data integrations and AI-led research capabilities, making it ideal for optimizing revenue operations.
What Makes Clay Agent Unique
Clay uniquely combines AI agents (Claygent, Sculptor), a marketplace of 150+ data providers, and intent signals into flexible, no-code GTM workflows, allowing for custom AI research and multi-source data enrichment to act on insights.
Capabilities
Research target companies and people with AI (Claygent)
Build GTM workflows using natural language (Sculptor)
Sync targeted ad audiences to LinkedIn, Meta, and Google
Combine multiple data providers for comprehensive coverage (Waterfalls)
Create custom signals to track buying behavior
Track job changes, promotions, company news, and web intent signals
Automate messaging and email campaigns with a native sequencer
Clean and format data using AI
Task Categories
Pros
- +Access to 150+ premium data providers in one central platform
- +AI-led research agent (Claygent) for finding unique data points
- +Automates complex GTM workflows without extensive engineering
- +Achieves high data coverage and accuracy through multi-source enrichment
- +Offers flexible and iterable workflows for rapid experimentation
- +Provides enterprise-grade security and compliance (SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001)
Limitations
- -Requires a solid understanding of GTM strategies and data workflows to maximize value
- -Usage-based pricing for actions and data credits can become complex for high-volume users
- -May have a learning curve for non-technical users despite natural language interfaces
- -Primarily focused on sales and marketing, less suitable for general business automation
Frequently Asked Questions
Your Actions
Dimension Scores
Ease of Use6/10
Output Quality8/10
Value for Money7/10
Customization7/10
Support8/10
Integration8/10
Task Scores
Contact Enrichment
10
Lead Scoring
8
Outreach Automation
7
Territory Management
7
Pipeline Management
6
Reporting Analytics
6
Email Tracking
5
Meeting Scheduling
4
Trust Score
85/100
Very Good
Based on 9 verified signals
Trust Signals
Verified CompanyClay
Notable CustomersOpenAI, Vanta, Intercom +7
User Base100K-1M
Funding$210M
Team Size201-500
Status PageView
GDPR CompliantYes
SOC 2 CertifiedYes
Data ResidencyUnited States
Switching & Migration
Migration Difficulty
Significant Effort
Data portable as:
API
Priority email, dedicated Slack channel, dedicated growth strategist (Enterprise)
Quick Stats
Agent TypeWorkflow
Memorylong term
Planningadvanced
CategorySales
PlatformsWEB, API
Views2
Reviews0
LaunchedJan 2022
Setup TimeMinutes
Status
active
Company & Links