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Hex Magic

Hex Magic

AI-Enhanced
Easiest to use

The AI analytics platform where trust meets insight

SOC 2
GDPR
HIPAA
Public status page
No training on your data
+7
Assistant
Last updated: Aug 28, 2026
Freemium
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Quick Answer

AI

Hex is an AI analytics platform for data practitioners and business users to get trusted insights from organizational data. It features agentic notebooks, conversational self-serve, and data apps, all grounded in a shared context engine. Hex is SOC 2 Type II and HIPAA compliant, and integrates with major data warehouses like Snowflake and Databricks. Best for data teams and business users seeking accurate, governed AI-driven analytics. Free Community plan available; paid plans start at $36/month.

About Hex MagicAI

Hex is an AI analytics platform that empowers data practitioners and business users to derive trusted insights from their data. It features agentic notebooks for deep analysis, conversational self-serve for natural language queries, and tools for building interactive data apps. Hex ensures accuracy and consistency by grounding AI-generated insights in an organization's data, context, and.

AI-extracted from public sources. May contain errors. Methodology · Report an error
What Makes Hex Magic UniqueAI

Hex unifies code-based deep analysis with conversational self-serve BI and data app creation in a single, connected workspace, all powered by a shared context engine for trusted, consistent AI answers.

Decision Intelligence

Best For

AI
Data leaders scaling insights and enabling self-serve analytics across their organization
Product teams building data-driven products and tracking key metrics without gut feelings
Marketing teams turning scattered data into clear growth opportunities and confident forecasts
Sales teams needing clear pipeline visibility and accurate forecasting
Customer success teams creating a complete view of customer health and improving retention

Consider Alternatives If

AI
Teams looking for a standalone data warehousing or storage solution
Users who require extensive offline data analysis capabilities
Organizations needing a fully open-source analytics platform
Pricing Overview

Type

Freemium

Starting Price

$0/mo

Free Trial

Yes

Credit Card

Not Required

Free Plan

Yes

Dimension Scores

· 7.2 avg

How good it is, across universal quality axes

Ease of Use7/10
Output Quality8/10
Value for Money6/10
Customization7/10
Support7/10
Integration8/10
Accuracy & Reliability9/10
Compliance & Data Protection6/10
Performance5/10
Task Completion8/10
Tool Use Correctness8/10
Planning Quality7/10
AI-analyzed from product data·Medium confidenceHow we score

Task Scores

· 7.1 avg

What it can do, on category-specific tasks

Natural Language Queries9/10
Data Visualization8/10
Dashboard Creation8/10
Report Generation8/10
Automated Insights7/10
Data Integration7/10
Collaboration Sharing7/10
Data Cleaning6/10
Anomaly Detection6/10
Predictive Analytics5/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Data Analysis
Automation
Chat
Code
Search
ProsAI
  • +Unifies deep analytical work with self-serve BI and reporting in one platform
  • +AI agents accelerate analysis, query writing, and chart building
  • +Context engine ensures AI answers are accurate and grounded in business data
  • +Supports natural language queries for non-technical users in Hex, Slack, or via MCP
  • +Offers flexible deployment options including multi-tenant and single-tenant VPCs
  • +Comprehensive security and compliance with SOC 2 Type II, HIPAA, and GDPR certifications
LimitationsAI
  • -Paid compute profiles are billed per minute of usage, which can add up for advanced use cases
  • -Enterprise features like OIDC SSO and BYOK are only available on custom plans
  • -No explicit mention of support for non-English languages for AI interaction or UI
  • -Requires integration with existing data warehouses, not a standalone data storage solution
  • -Specific details on the underlying AI models used are not publicly disclosed
Integrations & Connections
13 connections
H
D
F
+9
Databricks
Databricks

Leading Data and AI Platform for Enterprises

Figma AI
Figma AI

The intelligent canvas for collaborative design, code, and AI workflows.

DB
DbtNative

Automatically enriches schemas with dbt docs and metrics

SN
SnowflakeNative

Built-in connection to Snowflake data warehouse

BI
BigqueryNative

Built-in connection to BigQuery data warehouse

GI
GitHubNative

Export projects to GitHub for audit trails

GI
GitLabNative

Export projects to GitLab for audit trails

AI
AirflowNative

Include Hex projects in Airflow DAGs

Auto-updated

Build a Stack
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Team Size

Individual
Small Team
Large Team

Skill Level

Intermediate
Expert
Features
Agentic data notebooks for deep analysis
Conversational self-serve BI with natural language queries
Interactive data app builder for dashboards and reports
Context Studio for semantic models and AI governance
Full observability into agent answers and context improvement
Built-in connections to data warehouses and databases
Git integration for project export and audit trails
Scheduled runs and alerts for automated updates
Technical Capabilities
SDK Available
MCP Compatible
Multi-Agent (unknown)
Human-in-Loop (unknown)
Can Use Tools (unknown)
Team Features
Webhook Support
Has Demo
Function Calling (unknown)
Sandbox Mode
Audit Logs
No Signup
Works Offline
Requires Host App
Framework
MCP Server
Digital Employee

Deployment

Cloud
A2A Protocol:
MCP
Authentication
Single Sign-On
OIDC
SCIM
Google Workspace
Okta
OAuth
Google
Developer Access
API
Public
REST
Compliance, Privacy & Trust
GDPR (as claimed): Yes
SOC 2 (as claimed): Yes
Type II
HIPAA (as claimed): Yes
Trains on user data: No
Data deletion: Upon Request
Model isolation: Shared
Human review:
Recommended

Compliance audit trail

1 event
  1. SOC 2

    obtained SOC 2 Type II report

    7mo ago · 2026-01-01 · source

Tech Specs
Max upload: 2 GB
Response time (est.):
Moderate
MCP Servers:
Slack

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Supported Tools
SQL
Python
Data Apps
Charts
Free tier available
Community
Free
  • Notebook agent trial
  • Connect any data source
  • Build with all cell types
  • Small compute
  • Limited credits
  • Up to 5 published apps
  • 7-day version history
  • Up to 3 shared collections
  • Up to 3 shared components
  • Standard Python libraries
  • Multi-tenant deployment
  • Email support
  • Technical documentation
  • Group learning sessions
Professional
$36/month
  • Everything in Community
  • Notebook agent
  • Standard credits
  • Up to 5 published apps
  • 30-day version history
  • Medium compute
  • Unlimited users
  • Restrict editing data permissions
  • Custom SQL formatting
  • Explore & View data
  • SSH
  • Standard Python libraries
  • Up to 3 shared collections
  • Up to 3 shared components
  • Auto-archive
  • Scheduled runs & alerts
  • Presentation mode
  • Multi-tenant deployment
  • Email support
  • Technical documentation
  • Group learning sessions
Team
$75/month
Free trial · no card needed
  • Everything in Professional
  • Threads agent
  • Semantic model agent
  • Extended credits
  • Unlimited published apps
  • Visual exploration and drill down
  • Unlimited version history
  • Shared components
  • Shared collections
  • Advanced compute add-ons
  • Unlimited users
  • Restrict editing & viewing data permissions
  • Custom SQL formatting
  • Explore & View data
  • SSH
  • Standard Python libraries
  • Unlimited collections
  • Unlimited components
  • Auto-archive
  • Scheduled runs & alerts
  • Reviews
  • Custom labels
  • Custom branding (1 custom app theme)
  • Snapshots
  • Presentation mode
  • Git project export and package import
  • User groups
  • Usage reports
  • Airflow, Dagster, dbt integrations
  • REST APIs
  • Multi-tenant deployment
  • Email, in-product messenger support with priority SLA
  • Technical documentation
  • Group learning sessions
  • Live training
Enterprise
Custom
  • Everything in Team
  • Explorer seat add-on
  • Audit logs
  • Premium credits
  • OAuth database connections
  • Observability API
  • OIDC SSO
  • Bring Your Own Key (BYOK)
  • Single tenant add-on
  • HIPAA add-on
  • Embedded analytics add-on
  • Custom Docker image add-ons
  • Dedicated support
  • Unlimited users
  • Restrict editing & viewing data permissions
  • Custom SQL formatting
  • Explore & View data
  • SSH
  • Custom Docker image add-ons
  • Unlimited collections
  • Unlimited components
  • Auto-archive
  • Scheduled runs & alerts
  • Reviews
  • Custom labels
  • Custom branding (5 custom app themes)
  • Snapshots
  • Presentation mode
  • Git project export and package import
  • User groups
  • Usage reports
  • Airflow, Dagster, dbt integrations
  • REST APIs
  • Observability API
  • Marketplace offerings (AWS, Snowflake)
  • OIDC SSO
  • OAuth
  • Audit logging
  • Bring Your Own Key (BYOK)
  • OpenAI and Anthropic
  • Deployment (Single, EU Multi-tenant or multi-tenant)
  • Email, in-product messenger, Slack, Microsoft Teams support with Enterprise SLA
  • Technical documentation
  • Live onboarding
  • By-request product education sessions
  • Dedicated Customer Engineer
  • Dedicated Product Expert

Pricing verified from the vendor pricing page.

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User Reviews

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Who It's For
3 roles
Data ScientistsComputer Systems AnalystsManagement Analysts
Platform, Content & Languages
5 content types
1 languages
TextCodeDocumentEnglish+13 more

Output Languages

English

Content Types

Text
Code
Document
Spreadsheet
Data Visualization

Accepts

Text
Code
CSV
Spreadsheet
API

Produces

Text
Code
CSV
Spreadsheet
Document
API
Languages: English

Frequently Asked Questions

Trust Score

88/100

Very Good

Based on 12 data signals

Confidence: Medium

Reflects publicly available data, not an independent audit

Compliance & Verified26/38
GDPRYes
SOC 2Yes
HIPAAYes
Human ReviewYes
Operational35/35
Uptime (measured)100% (30-day)
Status PageYes
Data ResidencyUS, EU
Market Proof10/10
Notable CustomersMercor
Company17/17
Company ListedYes
Team Size201-500
User Base1K-10K
FundingSeries C
Health

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, Not Good For, Pros, Quick Answer, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified
EU AI Act Article 50 Disclosure
Not declared
COPPA Compliance (US under-13)
Not declared

Switching & Migration

Migration Difficulty
Moderate Effort
Data portable as:
CSV
JSON
SQL
PDF
XLSX
Quick Stats
Agent TypeAssistant
PlanningBasic
PlatformsWeb, API
User Base1K-10K
Launched2023
Company & Links

Company Name

Hex Technologies Inc.

Founded

2019

Based in

United States

Last major update

Aug 2026

Funding

Series C · $172M

DocumentationChangelog