HubSpot vs Smartly

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed August 2026

HubSpot

HubSpot, Inc.

The HubSpot Customer Platform — software & tools for your business

Freemium

81% verification coverage

Smartly

Smartly.io Solutions Oy

AI Advertising Platform

Enterprise

73% verification coverage

Trust & Reliability

HubSpot

Users:100K-1M

Customers (per vendor):eBay, DoorDash, Reddit +2

GDPR

SOC 2

HIPAA

Smartly

Customers (per vendor):Samsung, Spotify, Uber +7

GDPR

Overall Winner: HubSpot

7.5/10 vs Smartly at 4.8/10

Leads in:

Integration

Customization

Performance

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

HubSpot

7.5

avg score

Smartly

4.8

avg score

HubSpot leads overall — particularly in Ease of Use and Customization and 2 more.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

HubSpot

7.5 / 10

HubSpot

Best For

Small businesses and startups looking for an all-in-one platform to acquire and retain customers

Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service

Go-to-market teams aiming to automate lead generation, sales prospecting, and customer support with AI

Companies focused on improving customer satisfaction and retention through integrated data and AI

Smartly

Best For

Agency teams streamlining client workflows

Performance teams optimizing campaigns with intelligent creative

Brand teams scaling messaging across platforms

Creative teams automating ad production at scale

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

HubSpot is best for

💬Chat & Conversation7.7🎧Customer Support7.6🤖Automation & Agents7.3

Smartly is best for

🎧Customer Support9.0🤖Automation & Agents7.8🎨Image & Design5.8

Filter by your use case:

Limitations

HubSpot

Cons

No cons listed yet.

Smartly

Cons

Pricing is not publicly available and requires contacting sales
Product updates require login to access (footer)
Smartly does not control personal data processing by online advertising platforms or third-party services
Only the Google Chrome browser is officially supported

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

HubSpot

7.5

/ 10

Clear winner

Smartly

4.8

/ 10

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

HubSpot

6.0▲ +3.0

Smartly

3.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

HubSpot

8.0▲ +5.0

Smartly

3.0

Support

How strong is the documentation, customer support, community, and learning resources?

HubSpot

7.0

Smartly

7.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

HubSpot

9.0▲ +4.0

Smartly

5.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

HubSpot

7.0▲ +1.0

Smartly

6.0

Performance

Calculated

Latency + throughput speed

HubSpot

8.0▲ +3.0

Smartly

5.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

HubSpot

—

Smartly

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

HubSpot

Task

Smartly

8.0

Campaign Creation

9.0

8.0

Audience Targeting

7.0

8.0

Performance Analytics

9.0

6.0

Content Calendar

3.0

5.0

Brand Monitoring

6.0

4.0

Competitive Analysis

3.0

5.0

Budget Optimization

9.0

8.0

Multi Channel Management

9.0

8.0

Lead Scoring

2.0

7.0

Attribution Tracking

7.0

Blog Writing

1.0

6.0

Article Generation

1.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between HubSpot and Smartly?

HubSpot — "The HubSpot Customer Platform — software & tools for your business". Smartly — "AI Advertising Platform". The Features section on this page compares them side by side.

Who is HubSpot best for compared with Smartly?

HubSpot is best for Small businesses and startups looking for an all-in-one platform to acquire and retain customers; and for Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service. Smartly is best for Agency teams streamlining client workflows; and for Performance teams optimizing campaigns with intelligent creative.

How does the pricing of HubSpot compare with Smartly?

HubSpot is freemium, includes a free plan. Smartly is enterprise-priced (custom quote). Always verify current pricing with the vendor.

Does HubSpot or Smartly have a free plan?

HubSpot has a free plan. Smartly does not list a free plan in our data. Always verify current pricing with the vendor.

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