Later

Later

Verified
AI-Enhanced

Influencer Marketing and Social Media Management

SOC 2 Type II
GDPR
Public status page
Instant deletion
Global
+4
Last updated: Oct 30, 2026
Freemium
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Quick Answer

Later is a social media and influencer marketing platform for brands and creators. It offers AI caption writing and content ideas, alongside analytics for campaign performance. Best for enterprise brands running influencer campaigns and creators earning income through affiliate links. Freemium pricing.

About LaterAI

Later is a social media and influencer marketing platform that helps brands and creators manage their social presence and campaigns. It offers tools for scheduling, publishing, analytics, and content management across major social platforms. Later also provides influencer marketing services, including creator sourcing, content production, and performance reporting.

What Makes It UniqueAI

Later combines influencer marketing, social media management, and creator commerce into a single platform, powered by its proprietary EdgeAI for predictive intelligence.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Enterprise brands running influencer campaigns
Creators earning income through affiliate links and brand partnerships
Social media managers planning and analyzing content
Agencies managing multiple client social profiles
Pricing Overview

Type

Freemium

Free Trial

Yes

Credit Card

Not Required

Free Plan

Yes

Dimension Scores

· 5.3 avg

How good it is, across universal quality axes

Ease of Use7/10
Customization6/10
Support6/10
Integration4/10
Compliance & Data Protection4/10
Performance5/10
AI-scored from up to 37 public sources, reviewed by a person·High confidenceHow we score

Task Scores

· 7.4 avg

What it can do, per category it works in · showing 10 of 10 tasks scoring 5+

Post Scheduling9/10
Analytics Reporting8/10
Multi Platform Support8/10
Team Collaboration8/10
Engagement Tracking7/10
Hashtag Research7/10
Audience Insights7/10
Inbox Management7/10
Trend Detection7/10
Content Creation6/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Writing
Data Analysis
Categories
Social Media
General Writing
Data Analytics
Marketing General
LimitationsAI
  • -Starter plan is limited to 1 user and 30 posts per profile per month
  • -Extra social sets, users, and AI credits are add-ons for Growth and Scale plans
  • -Instagram limitations apply to tagging users and locations in auto-publish posts
  • -Product tagging from Instagram Shop is not available on the Starter plan
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Target Team Size

Individual
Small Team
Large Team

Target Skill Level

Beginner
Intermediate
Expert
Technical Specifications
SDK Available (unknown)
MCP Compatible (unknown)
Team Features
Webhook Support (unknown)
Has Demo
Function Calling (unknown)
Sandbox Mode (unknown)
Audit Logs
No Signup
Works Offline (unknown)
Requires Host App
Framework
MCP Server
Inference API
Authentication
Single Sign-On
SAML
Okta
Microsoft Entra ID
Google Workspace
AWS Cognito
Auth0
OneLogin
Ping Identity
JumpCloud
Duo
Developer Access
API
Enterprise
REST
Deployment:
Cloud
Max upload:512MB
Compliance, Privacy & Trust
GDPR: Stated by vendor
SOC 2: Stated by vendor
Type II
HIPAA: No info available
Privacy & data handling
Trains on user data: Yes
Data retention: Until Deleted
Data deletion: Instant
Copyright policy: User Owns Output
Human review:
Recommended

Compliance audit trail

1 event
  1. GDPR

    Global Privacy Notice updated

    2mo ago · 2026-08-31 · source

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Integrations & Connections
3 connections
CA
CanvaNative

Export Canva designs directly to your Later media library

MA
MavelyNative

Link your Mavely account to generate and share affiliate links

MA
MailchimpNative

Add a Mailchimp form to your Link in Bio page

Auto-updated

Trust Score

99/100

Excellent

Based on 13 data signals

Confidence: High

Reflects publicly available data, not an independent audit

Compliance & Verified38/38
VerifiedYes
GDPRYes
SOC 2 reportYes
SOC 2 Type IIYes
Human ReviewYes
Operational25/25
Status PageYes
Data ResidencyUS
Reliability9/10
Uptime (measured)99.98%
Market Proof10/10
Notable CustomersNike, Wayfair, Southwest
Company17/17
Company ListedYes
Team Size201-500
User Base1M-10M
FundingAcquired
Health—

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified

Switching & Migration

Migration Difficulty
Moderate Effort
Data portable as:
CSV
Support:
Help Center
Priority
Quick Stats
PlatformsWeb, Mobile, API
Integrations3
User Base1M-10M
Launched2014
VerifiedOct 2026
Company & Links
CompanyLater
Founded2014
Based inCanada
Last major updateAug 2026
FundingAcquired
Documentation
All Features
Social media scheduling and auto-publishing
AI content tools for captions and ideas
Cross-platform analytics and reporting
Influencer discovery and campaign management
Link in Bio tool for shoppable feeds
Team collaboration and approval workflows
Competitive benchmarking and trend insights
Social inbox for DMs and comments
Pricing Plans
Free tier available
Free
Free
Starter
$18.75/month, billed annually
Free trial · no card needed
  • 1 social set (8 profiles total)
  • 1 user
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Most Popular
    Growth
    $37.5/month, billed annually
    Free trial · no card needed
  • 2 social sets (16 profiles total)
  • 2 users
  • Multi-profile Best Times to Post
  • Smart Scheduling with Future Trends
  • Internal & External collaboration and approvals
  • Social inbox
  • Scale
    $82.5/month, billed annually
    Free trial · no card needed
  • 6 social sets (48 profiles total)
  • 4 users
  • Meta Ads Analytics
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Pricing verified from the vendor pricing page.

    User Reviews

    No reviews yet. Be the first to review!

    Who It's For
    3 roles
    Market Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
    Platform, Content & Languages
    4 content types
    4 languages
    TextImageVideoEnglishSpanish+11 more

    Output Languages

    English

    Content Types

    Text
    Image
    Video
    Social Media

    Publishes to

    Instagram
    Facebook
    Pinterest
    TikTok
    LinkedIn
    YouTube
    Snapchat
    Threads

    Accepts

    Text
    Image
    Video
    URL

    Produces

    Text
    Image
    Video
    URL
    Languages: English, Spanish, French, German

    Frequently Asked Questions

    What can Later do?

    Later can: Social media scheduling and auto-publishing, AI content tools for captions and ideas, Cross-platform analytics and reporting, Influencer discovery and campaign management. Best for: Enterprise brands running influencer campaigns.

    How much does Later cost?

    Later offers a free plan, with paid plans starting from $18.75 (billed annually), and includes a free trial.

    Is Later free?

    Later offers a free plan with limited features. Paid upgrades are available for advanced usage. Paid plans also include a free trial.

    What makes Later unique?

    Later combines influencer marketing, social media management, and creator commerce into a single platform, powered by its proprietary EdgeAI for predictive intelligence.

    Does Later have an API?

    Yes, Later offers an API on its enterprise plan. Contact their sales team for access.

    What platforms does Later support?

    Later is available on web, mobile, and API.

    What languages does Later support?

    Later supports 4 languages: English, Spanish, French, German.

    Who is Later for?

    Later is designed for Enterprise brands running influencer campaigns; Creators earning income through affiliate links and brand partnerships; Social media managers planning and analyzing content.