Luma AI

Luma AI

Verified
AI-Native

Luma is your creative partner

Public status page
Global
Mobile
Function calling
Public API
+2
Last updated: Nov 3, 2026
Paid
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Quick Answer

AI

Luma AI is a creative platform for generating and refining video, image, audio, and text content. It supports models like Ray 3.2 for cinematic video and Uni-1 for brand-intelligent images. Best for creative teams needing to accelerate content production and agencies managing multiple client brands. Freemium.

About Luma AIAI

Luma AI is a creative platform that uses AI agents to generate and refine video, image, audio, and text content. It offers models like Ray 3.2 for cinematic video control and Uni-1 for brand-intelligent image generation. Luma AI is designed for creative teams to accelerate content production and maintain brand consistency.

What Makes It UniqueAI

Luma AI builds its own frontier research models, such as Ray 3.2 for video and Uni-1 for image generation, shipping innovations directly to creative professionals. It offers multi-modal content creation within a single platform, ensuring brand consistency across various media types.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Creative teams needing to accelerate content production
Agencies managing multiple client brands
E-commerce businesses creating product visuals
Filmmakers and studios for development and previs
Marketing teams for multi-asset campaign generation
Pricing Overview

Type

Paid

Free Trial

No

Credit Card

Not Required

Free Plan

Yes

Dimension Scores

· 5.0 avg

How good it is, across universal quality axes

Ease of Use7/10
Customization6/10
Support4/10
Integration8/10
Compliance & Data Protection3/10
Performance2/10
AI-scored from up to 37 public sources, reviewed by a person·High confidenceHow we score

Task Scores

· 7.0 avg

What it can do, per category it works in · showing 10 of 10 tasks scoring 5+

Text To Image8/10
Style Consistency8/10
Prompt Understanding8/10
Photorealism8/10
Resolution Quality7/10
Artistic Styles7/10
Composition Control7/10
Character Consistency7/10
Batch Generation5/10
Speed Generation5/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Video Generation
Image Generation
Audio Generation
Text-to-Speech
Speech-to-Text
Image Editing
Video Editing
Audio Editing
Categories
Video Generation
Image Generation
Music Audio
General Writing
SEO Content
LimitationsAI
  • -Commercial use of Output is only permitted with a paid subscription (Terms of Service)
  • -Output may contain errors, inconsistencies, or inaccuracies due to the probabilistic nature of AI (Terms of Service)
  • -Output may not be unique, and other users may receive similar or identical content (Terms of Service)
  • -Output does not constitute professional advice (Terms of Service)
  • -Users are prohibited from removing or altering watermarks, metadata, or content credentials (Terms of Service)
  • -Rate limits apply to API usage on the 'Build' plan, with no latency SLA
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Target Team Size

Small Team
Large Team

Target Skill Level

Intermediate
Expert
Technical Specifications
SDK Available
MCP Compatible (unknown)
Team Features
Webhook Support (unknown)
Has DemoOpen demo
Function Calling
Sandbox Mode
Audit Logs
No Signup
Works Offline (unknown)
Requires Host App
Framework
MCP Server
Inference API
Authentication
Single Sign-On
OAuth
Google
Developer Access
SDK
luma-agents
Python
TypeScript
Go
Sandbox
Login required
Deployment:
Cloud
Response time (est.):
Slow
Compliance, Privacy & Trust
GDPR: No info available
SOC 2: No info available
HIPAA: No info available
Privacy & data handling
Trains on user data: Yes
Data deletion: Upon Request
Copyright policy: User Owns Output
Human review:
Recommended

Compliance audit trail

3 events
  1. Subprocessors

    Subprocessor list updated

    1mo ago · 2026-10-04 · source

  2. GDPR

    Privacy Policy updated

    6mo ago · 2026-04-20 · source

  3. GDPR

    Cookie Policy updated

    7mo ago · 2026-03-26 · source

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Integrations & Connections
26 connections
AN
AnthropicAPI

Model inference provider

AP
ApolloAPI

User tracking provider

AP
AppleNative

App store provider

AW
AWSAPI

Cloud hosting provider

AX
AxiomAPI

Observability and monitoring provider

BL
Black Forest LabsAPI

Video generation provider

BR
BrazeAPI

Email automation

BY
BytePlusAPI

Video and image generation provider

Auto-updated

Video

Trust Score

90/100

Excellent

Based on 9 data signals

Confidence: High

Reflects publicly available data, not an independent audit

Compliance & Verified38/38
VerifiedYes
Human ReviewYes
Operational25/25
Status PageYes
Data ResidencyUS
Reliability0/10

No published data

Market Proof10/10
Notable CustomersServiceplan, Dentsu, Humain
Company17/17
Company ListedYes
Team Size201-500
User Base10M-50M
FundingSeries C
Health—

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, Quick Answer, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified
Subprocessor List (GDPR Art. 28)
https://lumalabs.ai/legal/subprocessors

Switching & Migration

Migration Difficulty
Moderate Effort
Support:
Email
Quick Stats
Base ModelRay 3.2 +27
PlatformsWeb, API, Mobile
Integrations26
User Base10M-50M
VerifiedNov 2026
Company & Links
CompanyLuma AI, Inc.
Founded2021
Based inUnited States
Last major updateJun 2025
FundingSeries C · $1063M
DocumentationChangelog
All Features
Multi-Keyframe video control
HDR Generation and EXR Export for video
Brand intelligence at the model level (Uni-1)
Image and video generation APIs
Content moderation policy
Team management and shared credits (Team plan)
Pricing Plans
Free
Free
Plus
$30/month
  • 10,000 credits
  • Luma and third-party image and video models
  • Edit access for guest collaborators
  • Commercial use
  • Pro
    $90/month
  • 40,000 credits
  • 4x usage with the Luma Agents
  • Ultra
    $300/month
  • 150,000 credits
  • 15x usage with the Luma Agents
  • Team
    Custom
  • Manage and add team members
  • Projects, team organization, and team-wide sharing
  • Usage analytics
  • Shared team credits
  • SSO
  • Enterprise
    Custom
  • Enterprise commitments
  • Dedicated education and training
  • Custom fine-tuning
  • Pricing verified from the vendor pricing page.

    User Reviews

    No reviews yet. Be the first to review!

    Who It's For
    3 roles
    Film and Video EditorsProducers and DirectorsSpecial Effects Artists and Animators
    Platform, Content & Languages
    5 content types
    VideoImageAudio+10 more

    Content Types

    Video
    Image
    Audio
    Text
    Social Media

    Publishes to

    Instagram
    X
    TikTok
    LinkedIn

    Accepts

    Text
    Image
    Video
    Audio

    Produces

    Video
    Image
    Audio
    Text

    Frequently Asked Questions

    What can Luma AI do?

    Luma AI can: Multi-Keyframe video control, HDR Generation and EXR Export for video, Brand intelligence at the model level (Uni-1), Image and video generation APIs. Best for: Creative teams needing to accelerate content production.

    How much does Luma AI cost?

    Luma AI is a paid tool starting from $30/month.

    Is Luma AI free?

    Luma AI offers a free plan with limited features. Paid upgrades are available for advanced usage.

    What makes Luma AI unique?

    Luma AI builds its own frontier research models, such as Ray 3.2 for video and Uni-1 for image generation, shipping innovations directly to creative professionals. It offers multi-modal content creation within a single platform, ensuring brand consistency across various media types.

    Does Luma AI have an API?

    Yes, Luma AI offers a public API for developers to integrate its capabilities into custom applications and workflows.

    What platforms does Luma AI support?

    Luma AI is available on web, API, and mobile.

    Who is Luma AI for?

    Luma AI is designed for Creative teams needing to accelerate content production; Agencies managing multiple client brands; E-commerce businesses creating product visuals.