ActiveCampaign vs HubSpot

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed August 2026

ActiveCampaign

Cut 13 hours of marketing busywork each week with autonomous marketing.

Paid

81% verification coverage

HubSpot

HubSpot, Inc.

The HubSpot Customer Platform — software & tools for your business

Freemium

81% verification coverage

Trust & Reliability

ActiveCampaign

Uptime:99.85%Status page

Users:100K-500K

Customers (per vendor):Pit Boss Grills, Museum of Science and Industry, Chicago, Ducks Unlimited Canada +5

GDPR

SOC 2

HIPAA

HubSpot

Users:100K-1M

Customers (per vendor):eBay, DoorDash, Reddit +2

GDPR

SOC 2

HIPAA

Overall Winner: ActiveCampaign

8.0/10 vs HubSpot at 7.5/10

Leads in:

Integration

Support

Compliance & Data Protection

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

ActiveCampaign

8.0

avg score

HubSpot

7.5

avg score

ActiveCampaign leads overall.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

ActiveCampaign

8.0 / 10

ActiveCampaign

Best For

Mid-market marketing teams seeking to automate customer journeys

Businesses looking to integrate AI tools like ChatGPT and Claude into their marketing stack

Ecommerce and retail companies needing personalized email and SMS campaigns

Agencies managing multiple client brands with cross-channel marketing needs

HubSpot

Best For

Small businesses and startups looking for an all-in-one platform to acquire and retain customers

Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service

Go-to-market teams aiming to automate lead generation, sales prospecting, and customer support with AI

Companies focused on improving customer satisfaction and retention through integrated data and AI

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

ActiveCampaign is best for

🤖Automation & Agents7.0📊Data & Analytics6.4💻Coding & Dev5.0

HubSpot is best for

💬Chat & Conversation7.7🎧Customer Support7.6🤖Automation & Agents7.3

Filter by your use case:

Limitations

ActiveCampaign

Cons

Active Intelligence features have limits on lower-tier plans
SMS marketing is an add-on and MMS is only available in the US and AU
WhatsApp messaging is an add-on.
Transactional email is an add-on.
Custom reporting is an add-on for Plus and Pro plans and is not available on Starter

HubSpot

Cons

No cons listed yet.

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

ActiveCampaign

8.0

/ 10

Your pick

HubSpot

7.5

/ 10

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

ActiveCampaign

6.0

HubSpot

6.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

ActiveCampaign

8.0

HubSpot

8.0

Support

How strong is the documentation, customer support, community, and learning resources?

ActiveCampaign

8.0▲ +1.0

HubSpot

7.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

ActiveCampaign

10.0▲ +1.0

HubSpot

9.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

ActiveCampaign

8.0▲ +1.0

HubSpot

7.0

Performance

Calculated

Latency + throughput speed

ActiveCampaign

8.0

HubSpot

8.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

ActiveCampaign

—

HubSpot

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

ActiveCampaign

Task

HubSpot

9.0

Campaign Creation

8.0

Audience Targeting

8.0

Performance Analytics

8.0

6.0

Content Calendar

6.0

4.0

Brand Monitoring

5.0

Competitive Analysis

4.0

3.0

Budget Optimization

5.0

8.0

Multi Channel Management

8.0

Lead Scoring

8.0

7.0

Attribution Tracking

7.0

Pipeline Management

9.0

7.0

Outreach Automation

8.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between ActiveCampaign and HubSpot?

ActiveCampaign — "Cut 13 hours of marketing busywork each week with autonomous marketing". HubSpot — "The HubSpot Customer Platform — software & tools for your business". The Features section on this page compares them side by side.

Who is ActiveCampaign best for compared with HubSpot?

ActiveCampaign is best for Mid-market marketing teams seeking to automate customer journeys; and for Businesses looking to integrate AI tools like ChatGPT and Claude into their marketing stack. HubSpot is best for Small businesses and startups looking for an all-in-one platform to acquire and retain customers; and for Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service.

How does the pricing of ActiveCampaign compare with HubSpot?

ActiveCampaign is paid, offers a free trial. HubSpot is freemium, includes a free plan. Always verify current pricing with the vendor.

Does ActiveCampaign or HubSpot have a free plan?

ActiveCampaign lists no free plan and offers a free trial. HubSpot has a free plan. Always verify current pricing with the vendor.

Do ActiveCampaign and HubSpot offer an API?

ActiveCampaign offers a public API. HubSpot offers a public API.

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