ActiveCampaign
Cut 13 hours of marketing busywork each week with autonomous marketing.
Quick Answer
ActiveCampaign is a customer experience automation platform for mid-market marketing teams. It offers AI-driven email marketing, SMS, and WhatsApp automation, plus a CRM. It integrates with over 1,000 other tools. Best for growing businesses and agencies managing multiple brands. Paid plans start at $15 with a 14-day free trial.
ActiveCampaign is a marketing automation platform that helps businesses automate and optimize customer journeys across multiple channels. It offers AI-powered features for email marketing, SMS, and WhatsApp, along with a CRM and over 1,000 integrations. The platform is designed to drive higher engagement and streamline marketing efforts for growing businesses.
ActiveCampaign's Active Intelligence 3.0: Wavelength proactively watches over accounts, handles repeat work, and prepares the next marketing move, all grounded in existing context and history. It also connects to external AI tools like ChatGPT and Claude via MCP connectors to manage marketing data.
Decision Intelligence
Best For
AIType
Starting Price
$15/mo
Billing Cycle
Annual
Free Trial
Yes
Credit Card
Not Required
Free Plan
No
Dimension Scores
· 8.0 avgHow good it is, across universal quality axes
Task Scores
· 7.6 avgWhat it can do, per category it works in · showing 9 of 10 tasks scoring 5+
Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →
- -Active Intelligence features have limits on lower-tier plans
- -SMS marketing is an add-on and MMS is only available in the US and AU
- -WhatsApp messaging is an add-on.
- -Transactional email is an add-on.
- -Custom reporting is an add-on for Plus and Pro plans and is not available on Starter
Complexity
Company Size
Target Team Size
Target Skill Level
Privacy & data handling
Region restricted in:
The Model(s) Behind It
Model details — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.
Embedded iPaaS for SaaS & AI agents — 1,000+ native integrations
Unified CX automation platform — AI agents across every channel
Hire the AI Agent that gives your ecommerce an unfair advantage
AI-powered CRM software for small businesses to automate marketing, sales, and support.
Work AI that Works — Agents, Assistant & Search
Intuitive & Affordable Customer Service Software
The #1 Project Management Software For Teams
Automate your apps with 20 Million+ ready automations for 1500+ apps.
Auto-updated
Trust Score
Excellent
Based on 14 data signals
Confidence: High
Reflects publicly available data, not an independent audit
Not yet checked
Some details are AI-generated estimates — verify with the vendor.
AI-generated estimate: Best For, Description, Tagline, What Makes Unique
How we source dataAI Governance & Regulatory Disclosures
Legally-sensitive fields — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.
Switching & Migration
Pricing verified from the vendor pricing page.
User Reviews
No reviews yet. Be the first to review!
Top ActiveCampaign alternatives in the same category, ranked by quality.
Braze
Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.
HubSpot
The HubSpot Customer Platform — software & tools for your business
Writesonic
The AI Search Growth Engine — win customers from AI search
Klaviyo AI
AI Marketing Platform & B2C CRM
Profound AI
Optimize Your Brand's Visibility in AI Search
Insider
#1 Platform for AI-Powered Customer Engagement
Looking for more ActiveCampaign alternatives?
Explore our complete list of alternatives with filters for free, cheaper, and higher-rated options.
Who It's For3 rolesMarket Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
Platform, Content & Languages4 content types18 languagesTextEmailSocial MediaCzechDutch+27 more
Output Languages
Content Types
Publishes to
Accepts
Produces
Frequently Asked Questions
What can ActiveCampaign do?
ActiveCampaign can: Autonomous marketing, AI-powered campaign builder, Email marketing automation, SMS marketing automation. Best for: Mid-market marketing teams seeking to automate customer journeys.
How much does ActiveCampaign cost?
ActiveCampaign is a paid tool starting from $15 (billed annually) with a free trial available.
Is ActiveCampaign free?
ActiveCampaign is a paid tool, but offers a free trial so you can evaluate it before committing.
What makes ActiveCampaign unique?
ActiveCampaign's Active Intelligence 3.0: Wavelength proactively watches over accounts, handles repeat work, and prepares the next marketing move, all grounded in existing context and history. It also connects to external AI tools like ChatGPT and Claude via MCP connectors to manage marketing data.
Does ActiveCampaign have an API?
Yes, ActiveCampaign offers a public API for developers to integrate its capabilities into custom applications and workflows.
What platforms does ActiveCampaign support?
ActiveCampaign is available on web, mobile, and API.
What languages does ActiveCampaign support?
ActiveCampaign supports 18 languages including Czech, Dutch, English, French, German, and more.
Who is ActiveCampaign for?
ActiveCampaign is designed for Mid-market marketing teams seeking to automate customer journeys; Businesses looking to integrate AI tools like ChatGPT and Claude into their marketing stack; Ecommerce and retail companies needing personalized email and SMS campaigns.