Insider is an AI-native customer engagement platform designed for marketing and customer engagement teams. It provides capabilities for customer data management (CDP), AI-powered personalization, journey orchestration, and real-time reporting across various digital channels.

How much does Insider cost?

Insider operates on an enterprise pricing model. Specific pricing details are not publicly listed on their website; interested parties need to request a demo to receive a tailored quote.

Insider can unify customer data, create personalized experiences using Agentic, Generative, and Predictive AI, orchestrate customer journeys across channels like web, email, SMS, WhatsApp, and in-app, and provide detailed performance reports and behavioral analytics.

How does Insider compare to other marketing platforms?

Insider differentiates itself as an AI-native platform with unmatched channel breadth and a focus on reducing migration friction with its '$0 Migration Movement'. It is recognized as a leader by major industry analysts like Gartner, Forrester, and IDC for its comprehensive capabilities.

Does Insider offer a free trial?

The website does not explicitly mention a free trial. Instead, it encourages users to explore an interactive platform tour or request a personalized demo.

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Insider

Enterprise-ready

AI-native platform

Multi-channel engagement

Strong analytics

Leader in personalization

Be unstoppable in customer engagement across every channel with AI.

Last updated: May 30, 2026

ENTERPRISE

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Quick Answer

Insider is an AI-native customer engagement platform that helps marketing and customer engagement teams unify customer data, personalize experiences, and orchestrate journeys across web, email, SMS, WhatsApp, and in-app channels. It leverages Agentic, Generative, and Predictive AI to drive engagement and retention. Best for medium to large enterprises seeking a comprehensive, multi-channel marketing solution. Pricing is enterprise-level and requires a demo.

About Insider

Insider is an AI-native customer engagement platform for marketing and customer engagement teams. It unifies customer data, personalizes experiences, and orchestrates journeys across all channels. Designed for enterprise, it offers advanced AI capabilities and extensive integrations.

What Makes It Unique

Insider is an AI-native customer engagement platform leveraging Agentic AI, Generative AI, and Predictive AI for superior customer engagement. It also promotes a '$0 Migration Movement' to ease switching from other vendors.

AI-extracted from public sources. May contain errors. Methodology ·

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Use Cases & Target Users

Use Cases

Analytics

Conversational AI

Best For

Orchestrating customer journeys across multiple channels

Personalizing customer experiences with AI

Unifying customer data for sharper segmentation

Automating marketing campaigns with predictive insights

Driving engagement and retention in retail and e-commerce

Company Size

MEDIUM

ENTERPRISE

Fit Score

Complexity

Advanced

Target Team Size

LARGE_TEAM

Target Skill Level

INTERMEDIATE

EXPERT

Key Features

Customer Data Management (CDP)

Sirius AI™ (Agentic, Generative, Predictive AI)

AI-powered Personalization

Customer Journey Orchestration

Real-time Reporting & Data Analytics

Behavioral Analytics

Technical Specifications

API Available

SDK Available

MCP Compatible

Open Source

Team Features

SSO/Enterprise

Webhook Support

Has Demo

Function Calling

Browser Extension

Sandbox Mode

Audit Logs

Free Plan

No Signup

Works Offline

Requires Host App

Framework

MCP Server

IDE Plugin

Inference API

SCIM Provisioning

Developer Access

API

ENTERPRISE

Deployment:

CLOUD

Uses models:1

Compliance, Privacy & Trust

GDPR (as claimed): Yes

SOC 2 (as claimed): Yes

HIPAA (as claimed): Yes

Trains on user data: No

Pros

+Comprehensive AI-native platform with Agentic, Generative, and Predictive AI
+Unmatched channel breadth for engaging customers everywhere
+Unified customer data platform (CDP) for a 360-degree view
+Accelerates time to value with rapid onboarding and migration support
+Recognized as a leader by Gartner, Forrester, and IDC
+Offers interactive platform tours and template libraries

Limitations

-Pricing information is not publicly available, requiring a demo request
-May have a learning curve due to its extensive feature set
-Primarily targets enterprise-level businesses, potentially complex for smaller teams
-No explicit mention of offline mode for mobile applications

Powered By

Base Models

Sirius AI™

Uses Models

Sirius AI™

Decision Intelligence

Best For

Orchestrating customer journeys across multiple channels

Personalizing customer experiences with AI

Unifying customer data for sharper segmentation

Automating marketing campaigns with predictive insights

Driving engagement and retention in retail and e-commerce

Not Ideal For

Small businesses or startups with limited marketing budgets

Users seeking a simple, single-channel marketing tool

Individuals or solo entrepreneurs needing basic analytics

Companies not focused on multi-channel customer engagement

Frequently Asked Questions

Your Actions

Dimension Scores

Ease of Use6/10

Output Quality8/10

Value for Money5/10

Customization5/10

Support7/10

Integration6/10

Task Scores

Audience Targeting

9

Multi Channel Management

9

Campaign Creation

8

Performance Analytics

8

Budget Optimization

7

Lead Scoring

7

Attribution Tracking

7

Content Calendar

6

Trust Score

58/100

Limited Data

Based on 9 data signals

Reflects publicly available data, not an independent audit

Social Proof10/40

Customers (per vendor website)Vodafone, Clarins, Adidas +2

Company Strength25/25

Team Size501-1000

Funding$771.2M

Company ListedInsider

Operational Trust8/20

Data ResidencyAmazon Web Services (AWS) facilities (eu-west 1) in Ireland

Open Source1.0K stars

Compliance15/15

GDPR (as claimed)Yes

SOC 2 (as claimed)Yes

HIPAA (as claimed)Yes

Switching & Migration

Migration Difficulty

Significant Effort

Data portable as:

CSV

XLSX

highly responsive customer success team with deep industry expertise, excellent assistance, proactive account managers, localized customer support

API Access

Quick Stats

CategoryAnalytics

PlatformsWEB, MOBILE, API

Integrations4+

LaunchedApr 2018

Setup TimeSignificant internal team involvement during the setup phase

AddedMar 2026

Company & Links

CompanyInsider

Documentation

LinkedIn Twitter/X YouTube

AI Tools

AI Tools

Insider

Quick Answer

Decision Intelligence

Best For

Not Ideal For

Frequently Asked Questions

What is Insider?

How much does Insider cost?

What can Insider do?

How does Insider compare to other marketing platforms?

Does Insider offer a free trial?

Dimension Scores

Task Scores

Trust Score

Switching & Migration