Salesforce Marketing Cloud

Salesforce Marketing Cloud

Verified
Formerly ExactTarget — renamed in 2014 after Salesforce's acquisition.

Multiply every marketer with agents that act.

GDPR
HIPAA
ISO 27001
WCAG AA
Public status page
+8
Last updated: Oct 30, 2026
Paid
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salesforce.com

Quick Answer

Salesforce Marketing Cloud is a comprehensive marketing platform for businesses aiming to scale customer engagement and optimize ROI. It supports integrations with Slack and Microsoft Teams, enabling marketers to deploy AI agents for alignment. Best for leading marketing teams and small businesses seeking an all-in-one solution.

About Salesforce Marketing CloudAI

Salesforce Marketing Cloud is an AI-powered marketing platform that helps marketers build, optimize, and personalize campaigns and customer journeys. It enables teams to create content for humans and AI agents, scale two-way engagement, and turn buying signals into revenue. The platform is designed to help marketers navigate customer privacy and compliance while driving growth.

What Makes It Unique

Marketing Cloud provides Campaign Agent, which continuously works towards marketing goals by generating on-brand content, assembling campaigns, and optimizing sends based on customer intent signals.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Leading marketing teams of every size and industry
Marketers needing to personalize campaigns and customer journeys
Businesses aiming to scale two-way customer engagement
Companies looking to optimize marketing ROI and customer lifetime value
Small businesses needing an all-in-one marketing solution
Enterprises deploying AI agents for marketing and sales alignment
Pricing Overview

Type

Paid

Starting Price

$25/mo

Billing Cycle

Monthly

Free Trial

Yes

Credit Card

Not Required

Free Plan

No

Dimension Scores

· 6.8 avg

How good it is, across universal quality axes

Ease of Use7/10
Customization7/10
Support8/10
Integration8/10
Compliance & Data Protection6/10
Performance5/10
AI-scored from up to 37 public sources, reviewed by a person·High confidenceHow we score

Task Scores

· 7.5 avg

What it can do, per category it works in · showing 10 of 10 tasks scoring 5+

Campaign Creation9/10
Audience Targeting9/10
Multi Channel Management9/10
Performance Analytics8/10
Budget Optimization8/10
Lead Scoring8/10
Attribution Tracking8/10
Content Calendar6/10
Brand Monitoring5/10
Competitive Analysis5/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Chat
Writing
Summarization
Automation
Agent
Data Analysis
File Upload
Categories
Marketing General
General Writing
Automation Agents
LimitationsAI
  • -Generative AI capabilities require product-specific add-ons
  • -Most Salesforce products use annual contracts, generally paid annually in advance
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Target Team Size

Small Team
Large Team

Target Skill Level

Intermediate
Expert
Technical Specifications
SDK Available
MCP Compatible (unknown)
Team Features
Webhook Support
Has DemoOpen demo
Function Calling (unknown)
Sandbox Mode (unknown)
Audit Logs
No Signup
Works Offline (unknown)
Requires Host App
Framework
MCP Server
Inference API
MCP transport:
Streamable HTTP
Authentication
Single Sign-On
SAML
Okta
Developer Access
SDK
MobilePush SDK
Kotlin
Webhooks→ Docs
Deployment:
Cloud
Compliance, Privacy & Trust
GDPR: Stated by vendor
DPA
SOC 2: No info available
HIPAA: Stated by vendor
ISO 27001: Stated by vendor
Privacy & data handling
Trains on user data: Yes
Opt-out available
Data retention: Until Deleted
Data deletion: Instant
Model isolation: Shared
Human review:
Recommended

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Integrations & Connections
18 connections
S
C
S
+14
Cursor
Cursor

Cursor is your coding agent for building ambitious software

Salesforce Agentforce
Salesforce Agentforce

The AI agent platform for 24/7 autonomous support

SL
SlackNative

Team communication and collaboration

GO
Google WorkspaceNative

Productivity and collaboration tools

DO
DocuSignNative

Electronic signature and agreement management

QU
QuickBooksNative

Accounting software for small businesses

JI
JiraNative

Project tracking and issue management

LI
LinkedInNative

Professional networking and sales insights

Auto-updated

Video

Trust Score

90/100

Excellent

Based on 13 data signals

Confidence: High

Reflects publicly available data, not an independent audit

Compliance & Verified38/38
VerifiedYes
GDPRYes
ISO 27001/27701/42001Yes
HIPAAYes
WCAGYes
Human ReviewYes
Operational25/25
Status PageYes
Data ResidencyEU, APAC, US, Canada, Brazil
Reliability0/10

No published data

Market Proof10/10
Notable CustomersIndeed, Fisher & Paykel, F1
Company17/17
Company ListedYes
Team Size10001+
User Base100K-1M
FundingPublic
Health—

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, Tagline

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified
WCAG Accessibility
Level AA
COPPA Compliance (US under-13)
Compliant

Switching & Migration

Migration Difficulty
Significant Effort
Data portable as:
CSV
Support:
Phone
Support Portal
Help Center
Documentation
Community Forum
Enterprise
Quick Stats
PlatformsWeb, Mobile, API +2
Integrations16
User Base100K-1M
Launched2012
Setup TimeInstant
VerifiedOct 2026
Company & Links
CompanySalesforce, Inc.
FormerlyExactTarget
Founded1999
Based inUnited States
FundingPublic
DocumentationChangelog
All Features
Real-time customer profiles
AI-powered content creation for multiple channels
Automated campaign optimization
Two-way conversational engagement
AI SDR agent for inbound lead conversion
Unified customer data platform
Pricing Plans
Free tier available
Starter Suite
$25/month
Free trial · no card needed
  • Sales pipeline management
  • Service case tracking
  • Email marketing
  • AI assistant (record summary, email drafts)
  • E-commerce D2C storefront
  • Slack integration
  • Pre-commit
    Custom/month
  • Commit to a baseline of usage
  • Savings scale with commitment size
  • Available for Agentforce, Data 360, MuleSoft (new customers)
  • Pre-purchase
    Custom/one-time
  • Pay upfront for greatest savings
  • Savings scale with pre-purchased commitment size
  • Available for all Salesforce services
  • Agentic Enterprise License Agreement (AELA)
    Custom/month, billed annually
  • Fixed-price, fixed-term agreement
  • Unlimited access to Salesforce consumption services
  • No overages, no usage-based billing
  • Marketing Cloud Next Growth Edition
    $1500/month
  • USD per Org per month, billed annually
  • Marketing Cloud Next Advanced Edition
    $3250/month
  • USD per Org per month, billed annually
  • Pricing verified from the vendor pricing page.

    User Reviews

    No reviews yet. Be the first to review!

    Who It's For
    3 roles
    Market Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
    Platform, Content & Languages
    3 content types
    7 languages
    TextEmailSocial MediaEnglishFrench+9 more

    Content Types

    Text
    Email
    Social Media

    Publishes to

    LinkedIn

    Accepts

    Text
    URL
    API

    Produces

    Text
    Languages: English, French, German, Italian, Japanese, Portuguese, Spanish

    Frequently Asked Questions

    What can Salesforce Marketing Cloud do?

    Salesforce Marketing Cloud can: Real-time customer profiles, AI-powered content creation for multiple channels, Automated campaign optimization, Two-way conversational engagement. Best for: Leading marketing teams of every size and industry.

    How much does Salesforce Marketing Cloud cost?

    Salesforce Marketing Cloud is a paid tool starting from $25/month with a free trial available.

    Is Salesforce Marketing Cloud free?

    Salesforce Marketing Cloud is a paid tool, but offers a free trial so you can evaluate it before committing.

    What makes Salesforce Marketing Cloud unique?

    Marketing Cloud provides Campaign Agent, which continuously works towards marketing goals by generating on-brand content, assembling campaigns, and optimizing sends based on customer intent signals.

    Does Salesforce Marketing Cloud have an API?

    Yes, Salesforce Marketing Cloud offers a public API for developers to integrate its capabilities into custom applications and workflows.

    What platforms does Salesforce Marketing Cloud support?

    Salesforce Marketing Cloud is available on web, mobile, API, Slack, and Microsoft Teams.

    What languages does Salesforce Marketing Cloud support?

    Salesforce Marketing Cloud supports 7 languages including English, French, German, Italian, Japanese, and more.

    Who is Salesforce Marketing Cloud for?

    Salesforce Marketing Cloud is designed for Leading marketing teams of every size and industry; Marketers needing to personalize campaigns and customer journeys; Businesses aiming to scale two-way customer engagement.