Best Salesforce Marketing Cloud Alternatives in 2026
Compare 12 alternatives to Salesforce Marketing Cloud. Find the perfect Marketing & SEO tool for your needs.
Salesforce Marketing Cloud
Multiply every marketer with agents that act.
$25/mo
Paid
12 Alternatives to Salesforce Marketing Cloud
What matters most to you?
Filter by Capabilities (all)
#1 Pick
ActiveCampaign
Marketing & SEO
80%
Quality Score
#2 Pick
Braze
Marketing & SEO
78%
Quality Score
#3 Pick
HubSpot
Marketing & SEO
75%
Quality Score
Writesonic
Marketing & SEO
70%
Quality Score
Insider
Marketing & SEO
70%
Quality Score
Profound AI
Marketing & SEO
70%
Quality Score
Klaviyo AI
Marketing & SEO
70%
Quality Score
Semrush
Marketing & SEO
70%
Quality Score
Hotjar AI
Marketing & SEO
70%
Quality Score
Mailchimp
Marketing & SEO
68%
Quality Score
Birdeye
Marketing & SEO
68%
Quality Score
* Quality Scores are based on 6 dimensions for tools, 7 for agents (ease of use, customizability, support, integrations, compliance & data protection, performance + agent planning) from public data. How we score →
Frequently Asked Questions
What are the best alternatives to Salesforce Marketing Cloud?
Based on our quality scores, the top tool alternatives to Salesforce Marketing Cloud in Marketing & SEO are ActiveCampaign, Braze, HubSpot. We list 12 in total, ranked by weighted quality score across ease of use, customizability, support and integrations.
Is there a free alternative to Salesforce Marketing Cloud?
Yes. Among the alternatives listed here, HubSpot, Klaviyo AI, Semrush, Hotjar AI have a free plan.
What's cheaper than Salesforce Marketing Cloud?
Salesforce Marketing Cloud starts at $25/month. Cheaper alternatives listed here: ActiveCampaign (from $15/month).
Which Salesforce Marketing Cloud alternative is best for my team?
ActiveCampaign: Mid-market marketing teams seeking to automate customer journeys. Braze: Early-stage growth teams launching personalized cross-channel messaging. HubSpot: Small businesses and startups looking for an all-in-one platform to acquire and retain customers.
Which Salesforce Marketing Cloud alternatives have an API?
ActiveCampaign, Braze, HubSpot, Writesonic, Insider offer API access (public or on an enterprise plan), according to their listed developer details.