Dotdigital

Dotdigital

Verified

Cross-channel marketing automation platform with AI agents.

GDPR
ISO 27001
Public status page
No training on your data
Instant deletion
+3
Last updated: Oct 30, 2026
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dotdigital.com

Quick Answer

AI

Dotdigital is a marketing automation platform for businesses seeking automated customer journeys. It supports over 200 integrations, including Shopify and Salesforce, to unify customer data and campaign tools. Best for marketing teams managing multiple brands or e-commerce businesses focused on loyalty. Pricing is enterprise.

About DotdigitalAI

Dotdigital is a marketing automation platform that unifies customer data, campaign tools, and cross-channel activity. It features AI agents for segmentation and content generation, along with an MCP server for data interaction. Pricing is tailored based on marketable contacts and message volume.

What Makes It UniqueAI

Dotdigital is the world's first carbon-neutral marketing automation platform, powered by 100% renewable energy, and offers AI agents for segment and content creation.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Marketing teams managing multiple brands and accounts
Ecommerce businesses seeking automated customer journeys
Organizations needing personalized cross-channel campaigns
Marketing teams looking to unify customer data
Businesses focused on loyalty and retention programs
Pricing Overview

Type

Enterprise

Dimension Scores

· 6.7 avg

How good it is, across universal quality axes

Ease of Use7/10
Customization7/10
Support8/10
Integration8/10
Compliance & Data Protection5/10
Performance5/10
AI-scored from up to 37 public sources, reviewed by a person·High confidenceHow we score

Task Scores

· 7.2 avg

What it can do, per category it works in · showing 8 of 10 tasks scoring 5+

Follow Up Sequences9/10
Personalization9/10
Scheduling Automation9/10
Email Drafting8/10
Newsletter Creation8/10
Subject Line Optimization8/10
Template Management8/10
Analytics Tracking8/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Automation
Data Analysis
Recommendation
Agent
Categories
Email Communication
General Writing
Marketing General
Data Analytics
LimitationsAI
  • -Pricing is custom and not publicly available, calculated based on marketable contacts and message volume
  • -Some website content is not contained within landmark elements, which may make navigation harder for screen reader users (Accessibility statement)
  • -Certain SVG images, iframes, and figures do not have accessible names or titles (Accessibility statement)
  • -Text contrast for certain content does not meet WCAG AA minimum requirements (Accessibility statement)
  • -Live video streams do not have captions (Accessibility statement)
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Target Team Size

Small Team
Large Team

Target Skill Level

Intermediate
Technical Specifications
SDK Available
MCP Compatible (unknown)
Team Features
Webhook Support
Has Demo
Function Calling (unknown)
Sandbox Mode (unknown)
Audit Logs
No Signup
Works Offline (unknown)
Requires Host App
Framework
MCP Server
Inference API
Authentication
Single Sign-On
OIDC
Okta
Microsoft Entra ID
Ping Identity
Google Workspace
OneLogin
Developer Access
SDK
App Messaging SDK
Java
Kotlin
JavaScript
Webhooks→ Docs
Deployment:
Cloud
Compliance, Privacy & Trust
GDPR: Stated by vendor
DPA
SOC 2: No info available
HIPAA: No info available
ISO 27001: Stated by vendor
ISO 27701: Stated by vendor
Privacy & data handling
Trains on user data: No
Data retention: Until Deleted
PII handling: Allowed
Data deletion: Instant
Copyright policy: User Owns Output

Region restricted in:

Cuba
Iran
North Korea
Sudan
Syria
Human review:
Always

Compliance audit trail

1 event
  1. WCAG

    Website last tested against WCAG 2.2 AA standard.

    8mo ago · 2026-02-19 · source

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Integrations & Connections
8 connections
AD
Adobe CommerceNative

Ecommerce platform integration

BI
BigCommerceNative

Ecommerce platform integration

MI
Microsoft DynamicsNative

CRM integration

SA
SalesforceNative

CRM integration

SH
ShopifyNative

Ecommerce platform integration

SH
ShopwareNative

Ecommerce platform integration

TR
TrustpilotNative

Review management and social proof

OR
Oracle NetsuiteNative

Auto-updated

Trust Score

95/100

Excellent

Based on 12 data signals

Confidence: High

Reflects publicly available data, not an independent audit

Compliance & Verified38/38
VerifiedYes
GDPRYes
ISO 27001/27701/42001Yes
Human ReviewYes
Operational25/25
Status PageYes
Data ResidencyEU, US, Australia, UK
Reliability5/10
Uptime (measured)99.16% (7-day)
Market Proof10/10
Notable CustomersDreams, Arena Racing Company, NHS Blood & Transplant
Company17/17
Company ListedYes
Team Size201-500
User Base1K-10K
FundingPublic
Health—

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, Quick Answer, Tagline, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified

Switching & Migration

Migration Difficulty
Moderate Effort
Support:
Live Chat
Email
Phone
Dedicated Account Manager
Help Center
Knowledge Base
Documentation
Enterprise
Quick Stats
PlatformsWeb, API
Integrations8
User Base1K-10K
VerifiedOct 2026
Company & Links
Companydotdigital EMEA Limited
Founded1999
Based inUnited Kingdom
FundingPublic
DocumentationChangelog
All Features
Cross-channel marketing automation
AI agents for segmentation and content generation
Customer data platform (CDP)
Email, SMS, WhatsApp, and mobile app push marketing
Web personalization
Ads and retargeting
Reporting and analytics
Loyalty and retention programs
Pricing Plans
Custom pricing — contact sales for a quote.

User Reviews

No reviews yet. Be the first to review!

Who It's For
3 roles
Market Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
Platform, Content & Languages
3 content types
2 languages
TextEmailSocial MediaEnglishJapanese+7 more

Content Types

Text
Email
Social Media

Publishes to

Facebook
X
Instagram
WhatsApp

Accepts

Text
URL

Produces

Text
Image
PDF
Document
API
Languages: English, Japanese

Frequently Asked Questions

What can Dotdigital do?

Dotdigital can: Cross-channel marketing automation, AI agents for segmentation and content generation, Customer data platform (CDP), Email, SMS, WhatsApp, and mobile app push marketing. Best for: Marketing teams managing multiple brands and accounts.

How much does Dotdigital cost?

Dotdigital uses enterprise pricing. Contact their sales team for a custom quote.

Is Dotdigital free?

No, Dotdigital is a paid tool. Pricing is custom — contact their sales team for a quote.

What makes Dotdigital unique?

Dotdigital is the world's first carbon-neutral marketing automation platform, powered by 100% renewable energy, and offers AI agents for segment and content creation.

Does Dotdigital have an API?

Yes, Dotdigital offers a public API for developers to integrate its capabilities into custom applications and workflows.

What platforms does Dotdigital support?

Dotdigital is available on web and API.

What languages does Dotdigital support?

Dotdigital supports 2 languages: English, Japanese.

Who is Dotdigital for?

Dotdigital is designed for Marketing teams managing multiple brands and accounts; Ecommerce businesses seeking automated customer journeys; Organizations needing personalized cross-channel campaigns.