Launching soon — get early access:
Hotjar AI

Hotjar AI

Verified
AI-Enhanced

Acquired by Contentsquare (2021) — still available under its own name.

Heatmaps and behavior analytics for websites

SOC 2 Type II
GDPR
ISO 27001
Public status page
Global
+5
Last updated: Oct 11, 2026
Freemium
Visit Site
More

Quick Answer

Hotjar, now Contentsquare, shows how people use a site through Session Replay, Heatmaps and Journeys. It offers AI-powered heatmaps, session replays, and surveys, integrating with tools like ChatGPT and Slack. Best for marketing, product, and UX teams optimizing digital experiences. A free plan is available, with paid plans starting from $39/month.

About Hotjar AI

Hotjar AI, now part of Contentsquare, is an experience analytics platform that helps businesses understand user behavior on websites and apps. It offers heatmaps, session replays, surveys, and AI-powered insights to optimize user journeys and improve conversion rates. Its free plan captures up to 200k sessions a month, 190x more than Hotjar's former free plan, and includes 10+ integrations.

What Makes It UniqueAI

Hotjar AI, as part of Contentsquare, offers AI-powered summaries of heatmaps and recordings, along with Sense Chat for natural language data querying. It also features LLM Connect (MCP) to query Contentsquare data directly from major AI tools like ChatGPT, Claude, and Copilot.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Digital marketing teams optimizing conversion rates and user engagement
Product teams improving user journeys and feature success across web and mobile apps
Design and UX teams visualizing user interactions and identifying friction points
eCommerce businesses increasing lifetime value and reducing drop-offs
Small teams and startups needing comprehensive analytics without complex setup
Pricing Overview

Type

Freemium

Free Trial

Yes

Credit Card

Not Required

Free Plan

Yes

Dimension Scores

· 7.2 avg

How good it is, across universal quality axes

Ease of Use7/10
Customization7/10
Support7/10
Integration9/10
Compliance & Data Protection5/10
Performance8/10
AI-analyzed from product data·High confidenceHow we score

Task Scores

· 6.2 avg

What it can do, per category it works in · showing 8 of 10 tasks scoring 5+

Data Visualization8/10
Natural Language Queries8/10
Automated Insights8/10
Data Integration7/10
Report Generation7/10
Dashboard Creation6/10
Anomaly Detection6/10
Collaboration Sharing6/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Chat
Data Analysis
Summarization
Browsing
Agent
Limitations
  • -Growth plan starts from 7k monthly sessions, with higher volumes priced separately
  • -Product Analytics is a separate application for now, not fully unified
  • -Pricing for Growth plans is billed annually for the advertised discount
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Target Team Size

Small Team
Large Team

Target Skill Level

Intermediate
Expert
Technical Specifications
SDK Available
MCP Compatible (unknown)
Team Features
Webhook Support
Has DemoOpen demo
Function Calling (unknown)
Sandbox Mode
Audit Logs
No Signup
Works Offline
Requires Host App
Framework
MCP Server
Inference API
Authentication
Single Sign-On
SAML
SCIM
Okta
OneLogin
Microsoft Entra ID
OAuth
Google
Developer Access
API
Public
Webhooks→ Docs
Deployment:
Cloud
Response time (est.):
Fast
Compliance, Privacy & Trust
GDPR: Stated by vendor
SOC 2: Stated by vendor
Type II
HIPAA: No info available
ISO 27001: Stated by vendor
ISO 27701: Stated by vendor
ISO 9001: Stated by vendor
Privacy & data handling
Trains on user data: Unknown
Data retention: Unknown
Data deletion: Upon Request
Copyright policy: User Owns Output
Human review:
Recommended

Compliance audit trail

1 event
  1. SOC 2

    SOC 2 Type II report available

    9mo ago · 2026 · source

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Integrations & Connections
23 connections
H
H
Z
M
+19
HubSpot
HubSpot

The HubSpot Customer Platform — software & tools for your business

Zapier
Zapier

Automate AI workflows, agents, and apps across 9,000+ apps

Magical
Magical

AI agents ready to run your healthcare operations

SL
SlackNative

Share feedback and insights with your team

JI
JiraNative

Feed Contentsquare updates into collaboration tools

UN
UnbounceNative

Integrate with landing page builder

MI
Microsoft TeamsNative

Share feedback with your team

TR
TrelloNative

Integrate with project management tool

Auto-updated

Build a Stack

Trust Score

100/100

Excellent

Based on 14 data signals

Confidence: High

Reflects publicly available data, not an independent audit

Compliance & Verified38/38
VerifiedYes
GDPRYes
SOC 2 reportYes
SOC 2 Type IIYes
ISO 27001/27701/42001Yes
Human ReviewYes
Operational25/25
Status PageYes
Data ResidencyEU
Reliability10/10
Uptime (measured)100%
Market Proof10/10
Notable CustomersToyota, ASICS, Shiseido
Company17/17
Company ListedYes
Team Size51-200
User Base1M-10M
FundingAcquired
Health—

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified

Switching & Migration

Migration Difficulty
Moderate Effort
Data portable as:
CSV
Support:
Support Ticket
Dedicated Account Manager
Enterprise
Quick Stats
PlatformsWeb
Integrations22+
User Base1M-10M
LaunchedJun 2023
VerifiedOct 2026
Company & Links
CompanyHotjar (Contentsquare)
Founded2014
Last major updateMay 2026
FundingAcquired · $1400M
Documentation
All Features
AI-powered heatmap summaries
AI-powered session replay summaries
Sense Chat for natural language data querying
LLM Connect (MCP) for AI tool integration
Heatmaps (including Attention Maps and Zone-based)
Session Replay with frustration scoring
Error and performance monitoring
Funnel analysis and journey mapping
Pricing Plans
Free tier available
Free
Free
  • 200k monthly sessions
  • 1 project
  • Replays, Heatmaps + Funnels
  • Error & performance monitoring
  • Basic surveys (100 per month)
  • Connect with LLMs (MCP)
  • Most Popular
    Growth
    $39/year
    Free trial · no card needed
  • From 7k monthly sessions
  • 13 month data access
  • 3 projects
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Pro
    Custom
  • From 1m+ monthly sessions
  • Up to 6 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • Sense Analyst (add-on)
  • Enterprise
    Custom
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Data feeds
  • Dedicated support & SLAs
  • Pricing verified from the vendor pricing page.

    User Reviews

    No reviews yet. Be the first to review!

    Who It's For
    3 roles
    Market Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
    Platform, Content & Languages
    2 content types
    6 languages
    TextData VisualizationEnglishFrench+8 more

    Output Languages

    English
    German
    Spanish
    Portuguese
    French

    Content Types

    Text
    Data Visualization

    Accepts

    Text
    URL

    Produces

    Text
    Document
    Languages: English, French, German, Italian, Spanish, Japanese

    Frequently Asked Questions