
Hotjar AI
Acquired by Contentsquare (2021) — still available under its own name.
Heatmaps and behavior analytics for websites
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Quick Answer
AIHotjar AI, now Contentsquare, is an experience analytics platform for understanding user behavior on websites and apps. It offers AI-powered heatmaps, session replays, and surveys, integrating with tools like ChatGPT and Slack. Best for marketing, product, and UX teams optimizing digital experiences. A free plan is available, with paid plans starting from $39/month.
Hotjar AI, now part of Contentsquare, is an experience analytics platform that helps businesses understand user behavior on websites and apps. It offers heatmaps, session replays, surveys, and AI-powered insights to optimize user journeys and improve conversion rates. The platform provides 190x more data than previous Hotjar offerings and integrates with over 10 popular tools.
Hotjar AI, as part of Contentsquare, offers AI-powered summaries of heatmaps and recordings, along with Sense Chat for natural language data querying. It also features LLM Connect (MCP) to query Contentsquare data directly from major AI tools like ChatGPT, Claude, and Copilot.
Decision Intelligence
Best For
AIConsider Alternatives If
AI
Type
Free Trial
Yes
Credit Card
Not Required
Free Plan
Yes
Dimension Scores
· 7.6 avgHow good it is, across universal quality axes
Task Scores
· 6.1 avgWhat it can do, on category-specific tasks
Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →
- +Comprehensive suite of analytics tools including heatmaps, session replay, and surveys
- +AI-powered insights and summaries for faster data analysis and action
- +Generous free plan with 200k monthly sessions and 100 survey responses
- +Integration with popular tools like Slack, Jira, and Unbounce
- +No credit card required for free plan and 15-day Growth plan trial
- -Growth plan session limits can be reached, stopping data collection until reset
- -Product Analytics is a separate application for now, not fully unified
- -Advanced features like Sense Analyst are add-ons or beta for new users
- -Data access for session replays is limited to 2-3 months on Growth/Pro plans
- -Pricing for Growth plans is billed annually for the advertised discount
Complexity
Company Size
Target Team Size
Target Skill Level
Privacy & data handling
Compliance audit trail
1 event- SOC 2
SOC 2 Type II report available
7mo ago · 2026-01-01 · source
The Model(s) Behind It
Model details — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

The HubSpot Customer Platform — software & tools for your business
Share feedback and insights with your team
Feed Contentsquare updates into collaboration tools
Integrate with landing page builder
Share feedback with your team
Automate workflows with various apps
Integrate with project management tool
Integrate with project management tool
Auto-updated
Build a StackTrust Score
Very Good
Based on 11 data signals
Confidence: Medium
Reflects publicly available data, not an independent audit
Not yet checked
Some details are AI-generated estimates — verify with the vendor.
AI-generated estimate: Best For, Description, Limitations, Not Good For, Pros, Quick Answer, What Makes Unique
How we source dataAI Governance & Regulatory Disclosures
Legally-sensitive fields — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.
Switching & Migration
AI-powered assistance (24/7)
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels
- Error & performance monitoring
- Basic surveys (100 per month)
- Connect with LLMs (MCP)
- From 7k monthly sessions
- 13 month data access
- 3 projects
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (Beta)
- From 1m+ monthly sessions
- Up to 6 projects
- Precision filtering, retroactive
- Multi-session replay summaries
- Revenue goals & tracking
- Sense Analyst (add-on)
- Custom monthly sessions
- Unlimited projects
- Experience monitoring
- Error summaries
- Data feeds
- Dedicated support & SLAs
- Sense Analyst (add-on)
Pricing verified from the vendor pricing page.
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Who It's For3 rolesMarket Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
Platform, Content & Languages2 content types1 languagesTextData VisualizationEnglish+4 more
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