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Hotjar AI

Hotjar AI

AI-Enhanced

Acquired by Contentsquare (2021) — still available under its own name.

Best value for money

Heatmaps and behavior analytics for websites

SOC 2
GDPR
Public status page
No training on your data
Global
+5
Last updated: Aug 28, 2026
Freemium
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Quick Answer

AI

Hotjar AI, now Contentsquare, is an experience analytics platform for understanding user behavior on websites and apps. It offers AI-powered heatmaps, session replays, and surveys, integrating with tools like ChatGPT and Slack. Best for marketing, product, and UX teams optimizing digital experiences. A free plan is available, with paid plans starting from $39/month.

About Hotjar AIAI

Hotjar AI, now part of Contentsquare, is an experience analytics platform that helps businesses understand user behavior on websites and apps. It offers heatmaps, session replays, surveys, and AI-powered insights to optimize user journeys and improve conversion rates. The platform provides 190x more data than previous Hotjar offerings and integrates with over 10 popular tools.

What Makes It UniqueAI

Hotjar AI, as part of Contentsquare, offers AI-powered summaries of heatmaps and recordings, along with Sense Chat for natural language data querying. It also features LLM Connect (MCP) to query Contentsquare data directly from major AI tools like ChatGPT, Claude, and Copilot.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Digital marketing teams optimizing conversion rates and user engagement
Product teams improving user journeys and feature success across web and mobile apps
Design and UX teams visualizing user interactions and identifying friction points
eCommerce businesses increasing lifetime value and reducing drop-offs
Small teams and startups needing comprehensive analytics without complex setup

Consider Alternatives If

AI
Users needing a self-hosted analytics solution (cloud-only deployment)
Teams requiring deep, custom code-level debugging beyond JavaScript errors
Businesses that do not operate websites or mobile applications
Pricing Overview

Type

Freemium

Free Trial

Yes

Credit Card

Not Required

Free Plan

Yes

Dimension Scores

· 7.6 avg

How good it is, across universal quality axes

Ease of Use7/10
Output Quality8/10
Value for Money9/10
Customization7/10
Support8/10
Integration8/10
Accuracy & Reliability8/10
Compliance & Data Protection5/10
Performance8/10
AI-analyzed from product data·Medium confidenceHow we score

Task Scores

· 6.1 avg

What it can do, on category-specific tasks

Performance Analytics8/10
Audience Targeting7/10
Competitive Analysis7/10
Campaign Creation6/10
Brand Monitoring6/10
Multi Channel Management6/10
Content Calendar5/10
Budget Optimization5/10
Attribution Tracking5/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Chat
Data Analysis
Summarization
Browsing
Agent
ProsAI
  • +Comprehensive suite of analytics tools including heatmaps, session replay, and surveys
  • +AI-powered insights and summaries for faster data analysis and action
  • +Generous free plan with 200k monthly sessions and 100 survey responses
  • +Integration with popular tools like Slack, Jira, and Unbounce
  • +No credit card required for free plan and 15-day Growth plan trial
LimitationsAI
  • -Growth plan session limits can be reached, stopping data collection until reset
  • -Product Analytics is a separate application for now, not fully unified
  • -Advanced features like Sense Analyst are add-ons or beta for new users
  • -Data access for session replays is limited to 2-3 months on Growth/Pro plans
  • -Pricing for Growth plans is billed annually for the advertised discount
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Target Team Size

Small Team
Large Team

Target Skill Level

Intermediate
Expert
Technical Specifications
SDK Available
MCP Compatible
Team Features
Webhook Support
Has DemoOpen demo
Function Calling (unknown)
Sandbox Mode
Audit Logs
No Signup
Works Offline
Requires Host App
Framework
MCP Server
Inference API
Authentication
Single Sign-On
SAML
SCIM
Google Workspace
Developer Access
API
Public
Deployment:
Cloud
Response time (est.):
Fast
MCP Servers:
ChatGPT
Claude
Copilot
Compliance, Privacy & Trust
GDPR (as claimed): Yes
SOC 2 (as claimed): Yes
Type II
HIPAA (as claimed): No
ISO 27001 (as claimed): No
ISO 27701 (as claimed): No
ISO 9001 (as claimed): Yes
ISO 42001 (as claimed): No
Privacy & data handling
Trains on user data: No
Data deletion: Upon Request
Human review:
Recommended

Compliance audit trail

1 event
  1. SOC 2

    SOC 2 Type II report available

    7mo ago · 2026-01-01 · source

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Integrations & Connections
22 connections
H
H
+18
HubSpot
HubSpot

The HubSpot Customer Platform — software & tools for your business

SL
SlackNative

Share feedback and insights with your team

JI
JiraNative

Feed Contentsquare updates into collaboration tools

UN
UnbounceNative

Integrate with landing page builder

MI
Microsoft TeamsNative

Share feedback with your team

ZA
ZapierZapier

Automate workflows with various apps

TR
TrelloNative

Integrate with project management tool

AS
AsanaNative

Integrate with project management tool

Auto-updated

Build a Stack

Trust Score

86/100

Very Good

Based on 11 data signals

Confidence: Medium

Reflects publicly available data, not an independent audit

Compliance & Verified24/38
GDPRYes
SOC 2Yes
Human ReviewYes
Operational35/35
Uptime (measured)100.00% (30-day)
Status PageYes
Data ResidencyEU
Market Proof10/10
Notable CustomersBose, Samsonite, Uber
Company17/17
Company ListedYes
Team Size51-200
User Base1M-10M
FundingAcquired
Health

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, Not Good For, Pros, Quick Answer, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified
EU AI Act Article 50 Disclosure
Not declared
COPPA Compliance (US under-13)
Not declared

Switching & Migration

Migration Difficulty
Moderate Effort
Data portable as:
CSV

AI-powered assistance (24/7)

Quick Stats
PlatformsWeb
Integrations22+
User Base1M-10M
LaunchedJun 2023
Company & Links
CompanyHotjar (Contentsquare)
Founded2014
Based inMalta
Last major updateMay 2026
FundingAcquired
DocumentationChangelog
All Features
AI-powered heatmap summaries
AI-powered session replay summaries
Sense Chat for natural language data querying
LLM Connect (MCP) for AI tool integration
Heatmaps (including Attention Maps and Zone-based)
Session Replay with frustration scoring
Error and performance monitoring
Funnel analysis and journey mapping
Free tier available
Free
Free
  • 200k monthly sessions
  • 1 project
  • Replays, Heatmaps + Funnels
  • Error & performance monitoring
  • Basic surveys (100 per month)
  • Connect with LLMs (MCP)
Most Popular
Growth
$39/year
Free trial · no card needed
  • From 7k monthly sessions
  • 13 month data access
  • 3 projects
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Sense Chat & AI summaries
  • Sense Analyst lite (Beta)
Pro
Custom
  • From 1m+ monthly sessions
  • Up to 6 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • Sense Analyst (add-on)
Enterprise
Custom
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Data feeds
  • Dedicated support & SLAs
  • Sense Analyst (add-on)

Pricing verified from the vendor pricing page.

User Reviews

No reviews yet. Be the first to review!

Who It's For
3 roles
Market Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
Platform, Content & Languages
2 content types
1 languages
TextData VisualizationEnglish+4 more

Output Languages

English
German
Spanish
Portuguese
French

Content Types

Text
Data Visualization

Accepts

Text
URL

Produces

Text
Document
Languages: English

Frequently Asked Questions