Hotjar AI, now part of Contentsquare, is an experience intelligence platform that provides tools like heatmaps, session replays, funnels, and surveys. It uses AI (Sense) to help businesses understand user behavior on their websites and apps, identify friction points, and optimize digital experiences for better conversion.

How much does Hotjar AI cost?

Hotjar AI offers a Freemium model. There is a Free plan available. Paid plans start from $39/month (billed annually) for the Growth tier of Experience Analytics, or $79/month (billed annually) for the Growth tier of Voice of Customer. Pro and Enterprise plans require contacting sales for custom pricing.

What can Hotjar AI do?

Hotjar AI can visualize user behavior with heatmaps, record and summarize individual user sessions, analyze user drop-offs in funnels, and collect feedback through AI-generated surveys. It also provides AI-powered insights to quantify impact, monitor errors, and prioritize improvements to digital experiences.

Yes, Hotjar AI offers a Free plan that includes 200k monthly sessions, 1 project, 1 month data access, replays, heatmaps, funnels, error monitoring, and 100 basic survey responses per month. A free trial of Growth plans is also available without requiring a credit card.

Does Hotjar AI have an API?

Yes, Hotjar AI (as part of Contentsquare) provides APIs for various functionalities. This includes an Events API for tracking custom user actions, an Identify API for custom user attributes, and a Responses API for exporting survey responses. Data feeds are also available for Enterprise plans.

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Quick Answer

Hotjar AI is an experience intelligence platform that helps businesses understand user behavior on websites and apps. It offers heatmaps, session replays, funnels, surveys, and AI-powered insights to optimize user journeys and improve conversion. Best for product, marketing, and UX teams. Free plan available; Growth from $39/month.

About Hotjar AI

What Makes It Unique

Leverages Contentsquare's Sense AI to provide automated insights, session replay summaries, and error summaries, going beyond traditional analytics to quantify impact on conversion and revenue.

AI-extracted from public sources. May contain errors. Methodology · Are you Hotjar AI? Claim listing

Use Cases & Target Users

Use Cases

Data Analysis

Best For

Optimizing website and app user experiences

Identifying user friction points and drop-offs

Collecting and analyzing user feedback

Prioritizing product improvements based on impact

Boosting conversion rates and A/B test results

Fit Score

Complexity

Intermediate

Target Team Size

INDIVIDUAL

SMALL_TEAM

LARGE_TEAM

Target Skill Level

BEGINNER

INTERMEDIATE

EXPERT

Key Features

Heatmaps (Zone-based, Engagement Zones)

Session Replay (Single & Multi-session summaries with AI)

Funnels (Visualize user drop-offs, AI to pinpoint blockers)

Surveys (AI survey generator, AI summary reports, sentiment analysis)

User Interviews & Tests (Recruit users, automated scheduling, built-in video calling, transcriptions)

Error & Performance Monitoring (JavaScript errors, API errors, real-time alerts, AI error summaries)

Technical Specifications

API Available

SDK Available

MCP Compatible

Open Source

Team Features

SSO/Enterprise

Compliance, Privacy & Trust

GDPR (as claimed): Yes

SOC 2 (as claimed): Yes

HIPAA (as claimed): No

Trains on user data: No

Pros

+Free plan available with 200k monthly sessions and basic features
+AI-powered insights (Sense AI) for automated summaries and issue identification
+Comprehensive suite of tools including heatmaps, session replays, funnels, and surveys
+Strong focus on privacy and compliance (GDPR, CCPA, ISO certified)
+Extensive integrations with 115+ marketing, analytics, and collaboration tools
+Easy to set up with no credit card required for free trial

Limitations

-Free plan has limited data access (1 month) and project allowance (1 project)
-Advanced features like multi-session replay summaries and revenue tracking are only available in higher-tier plans
-Pricing for higher tiers (Pro, Enterprise) requires contacting sales, lacking transparency
-Session replay access is limited to 2-3 months in Growth/Pro plans, not unlimited
-Monthly session and response limits apply, stopping data collection once reached

Decision Intelligence

Best For

Optimizing website and app user experiences

Identifying user friction points and drop-offs

Collecting and analyzing user feedback

Prioritizing product improvements based on impact

Boosting conversion rates and A/B test results

Not Ideal For

Users needing deep, raw data analysis without visual context

Teams requiring extensive custom development or highly specialized analytics beyond user behavior

Businesses with extremely low website traffic that don't need advanced analytics

Users who prefer on-premise deployment for data sovereignty reasons

Frequently Asked Questions

Your Actions

Dimension Scores

Ease of Use7/10

Output Quality8/10

Value for Money7/10

Customization8/10

Support7/10

Integration10/10

Task Scores

Automated Insights

Natural Language Queries

Data Integration

Anomaly Detection

Data Visualization

Dashboard Creation

Report Generation

Collaboration Sharing

Trust Score

53/100

Limited Data

Based on 8 data signals

Reflects publicly available data, not an independent audit

Social Proof10/40

Customers (per vendor website)Hubspot, HelloFresh, Unbounce +7

Company Strength25/25

Team Size51-200

FundingHotjar was initially bootstrapped. Its parent company, Contentsquare, raised $500 million in a Series E funding round in May 2021 and an additional $600 million in a Series F investment round in August 2022.

Company ListedHotjar (Contentsquare)

Operational Trust8/20

Status PageView

Data ResidencyIreland, European Union (EU) on Amazon Web Services (AWS) infrastructure, specifically in eu-west-1 data centers.

Compliance10/15

GDPR (as claimed)Yes

SOC 2 (as claimed)Yes

AI Tools

AI Tools

Hotjar AI

Quick Answer

Decision Intelligence

Best For

Not Ideal For

Frequently Asked Questions

What is Hotjar AI?

How much does Hotjar AI cost?

What can Hotjar AI do?

Is Hotjar AI free?

Does Hotjar AI have an API?

Dimension Scores

Task Scores

Trust Score

Switching & Migration