Mixpanel is an AI-powered product analytics platform designed to help teams understand how users interact with their products and websites. It provides tools for analyzing user behavior, tracking engagement, and optimizing conversion funnels to drive growth.

How much does Mixpanel cost?

Mixpanel offers a Free plan with up to 1 million monthly events. The Growth plan starts at $0 for the first 1 million events, then charges $0.28 per 1,000 events with volume discounts. An Enterprise plan is available with custom pricing for unlimited events and advanced features.

What can Mixpanel do?

Mixpanel enables teams to acquire new users, drive engagement, grow their user base, and empower data-driven decisions. Key capabilities include product, web, and mobile analytics, session replay, AI-assisted metric trees and query building, and integrations with over 100 marketing tools.

How does Mixpanel compare to Google Analytics?

Mixpanel focuses on event-based user behavior analytics, providing deeper insights into product engagement and user journeys, whereas Google Analytics is traditionally more focused on website traffic and marketing attribution. Mixpanel offers AI-assisted workflows for faster, self-serve insights.

Yes, Mixpanel offers a Free plan that includes up to 1 million monthly events, 5 saved reports, and 10,000 monthly session replays, with no credit card required to get started.

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Mixpanel

AI-powered analytics

Best for product teams

Real-time insights

Comprehensive user tracking

Free plan available

Analytics that drive decisions with AI-assisted workflows.

Last updated: May 30, 2026

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Quick Answer

Mixpanel is an AI-powered product analytics platform that helps teams understand user behavior across web and mobile applications. It provides real-time insights, funnel analysis, session replay, and AI-assisted query building to drive engagement and growth. Best for product, data, marketing, and engineering teams seeking data-driven decisions. Free plan available; Growth plan starts at $0.

About Mixpanel

Mixpanel is an AI-powered product analytics platform for teams to understand user behavior and drive growth. It offers real-time insights, funnel analysis, and session replay, all with AI-assisted workflows. Free to start; Growth plan from $0.

What Makes It Unique

Mixpanel uniquely combines event-based product analytics with AI-assisted workflows for metric tree generation and query building, enabling non-technical users to get deep insights without SQL.

AI-extracted from public sources. May contain errors. Methodology · Are you Mixpanel? Claim listing

mixpanel.com

Use Cases & Target Users

Use Cases

Data Analysis

Business Intelligence

Best For

Optimizing product engagement and retention

Analyzing user behavior across web and mobile

Making data-driven decisions for product growth

Empowering non-technical teams with self-serve analytics

Company Size

SOLO

SMALL

MEDIUM

ENTERPRISE

Fit Score

Complexity

Intermediate

Target Team Size

INDIVIDUAL

SMALL_TEAM

LARGE_TEAM

Target Skill Level

BEGINNER

INTERMEDIATE

EXPERT

Key Features

Product Analytics

Web Analytics

Mobile Analytics

Session Replay

Funnel Analysis

Cohort Analysis

Technical Specifications

API Available

SDK Available

MCP Compatible

Open Source

Team Features

SSO/Enterprise

Webhook Support

Has Demo

Function Calling

Browser Extension

Sandbox Mode

Audit Logs

Free Plan

No Signup

Works Offline

Requires Host App

Framework

MCP Server

IDE Plugin

Inference API

SCIM Provisioning

Developer Access

API

ENTERPRISE

SDK

Deployment:

CLOUD

Compliance, Privacy & Trust

GDPR (as claimed): Yes

SOC 2 (as claimed): Yes

HIPAA (as claimed): No

Trains on user data: No

Pros

+AI-assisted workflows for faster insights
+Real-time data analysis without SQL
+Comprehensive suite for product, web, and mobile analytics
+Strong security and compliance (SOC 2 Type II, GDPR, HIPAA-ready)
+Flexible integration with existing tech stacks
+Free plan available with generous event volume

Limitations

-Usage-based pricing can become expensive at high event volumes
-Advanced features like Experiment Reporting and Metric Trees are add-ons or Enterprise-only
-Requires careful event tracking setup for accurate data
-No explicit mention of advanced ML model customization for users

Decision Intelligence

Best For

Optimizing product engagement and retention

Analyzing user behavior across web and mobile

Making data-driven decisions for product growth

Empowering non-technical teams with self-serve analytics

Not Ideal For

Simple website traffic monitoring (overkill for basic needs)

Teams without a clear event tracking strategy

Budget-constrained projects with very high event volumes on Growth plan

Deep statistical modeling requiring custom code environments

Frequently Asked Questions

Your Actions

Dimension Scores

Ease of Use7/10

Output Quality8/10

Value for Money6/10

Customization8/10

Support8/10

Integration6/10

Task Scores

Data Visualization

8

Automated Insights

8

Data Integration

8

Natural Language Queries

7

Dashboard Creation

7

Report Generation

7

Anomaly Detection

7

Collaboration Sharing

7

Trust Score

57/100

Limited Data

Based on 9 data signals

Reflects publicly available data, not an independent audit

Social Proof10/40

Customers (per vendor website)Wise, eToro, Olo +5

Company Strength25/25

Team Size201-500

Funding$277M

Company ListedMixpanel

Operational Trust12/20

Status PageView

Data ResidencyUS, EU, India

Open Source1.1K stars

Compliance10/15

GDPR (as claimed)Yes

SOC 2 (as claimed)Yes

Switching & Migration

Migration Difficulty

Significant Effort

Data portable as:

API

Community Forum, Docs, Email, Premium (Enterprise)

API Access

Quick Stats

CategoryData Analysis

PlatformsWEB, MOBILE, API

Integrations4+

LaunchedJan 2009

Setup Time5 min

AddedMar 2026

Company & Links

CompanyMixpanel

Documentation Changelog

LinkedIn Twitter/X YouTube

AI Tools

AI Tools

Mixpanel

Quick Answer

Decision Intelligence

Best For

Not Ideal For

Frequently Asked Questions

What is Mixpanel?

How much does Mixpanel cost?

What can Mixpanel do?

How does Mixpanel compare to Google Analytics?

Is Mixpanel free?

Dimension Scores

Task Scores

Trust Score

Switching & Migration