Semrush

Semrush

Verified
AI-Enhanced

Acquired by Adobe (2026) — still available under its own name.

Your Unfair Advantage for Growing Brand Visibility

GDPR
No training on your data
Browser extension
Mobile
Public API
+5
Last updated: Oct 30, 2026
Freemium
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Quick Answer

AI

Semrush is a marketing intelligence platform for businesses of all sizes, from solopreneurs to enterprises. It provides tools for SEO, AI visibility, content marketing, and competitive analysis, leveraging a dataset of 28 billion keywords and 43 trillion backlinks. Best for marketers and agencies looking to dominate search and AI-driven discovery. Free trial available.

About SemrushAI

Semrush is a unified platform for marketers to grow and measure brand visibility across search results and AI answers. It offers tools for keyword research, competitor analysis, content creation, and technical SEO. Semrush integrates with AI assistants to bring live SEO data directly into chat.

What Makes It UniqueAI

Semrush unifies traditional SEO authority with AI visibility intelligence, allowing marketers to track brand mentions and sentiment across AI models like ChatGPT, Perplexity, Gemini, and Claude. It also provides a vast dataset of 28 billion keywords and 43 trillion backlinks.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Solopreneurs growing their online presence
Freelancers managing multiple client brands
Small teams building their first marketing campaigns
Mid-market companies orchestrating global visibility
Agencies centralizing client reporting and competitive intelligence
Enterprise brands needing coordination, scale, and precision in marketing
Business owners driving organic growth
SEO specialists optimizing for search and AI visibility
Pricing Overview

Type

Freemium

Free Trial

Yes

Credit Card

Not Required

Free Plan

Yes

Dimension Scores

· 7.0 avg

How good it is, across universal quality axes

Ease of Use8/10
Customization6/10
Support8/10
Integration6/10
Compliance & Data Protection6/10
Performance8/10
AI-scored from up to 37 public sources, reviewed by a person·High confidenceHow we score

Task Scores

· 8.9 avg

What it can do, per category it works in · showing 10 of 10 tasks scoring 5+

Keyword Research10/10
Backlink Analysis10/10
Competitor Seo Analysis10/10
Rank Tracking9/10
Site Audit9/10
Technical Seo9/10
Content Optimization8/10
Serp Monitoring8/10
Content Suggestions8/10
Reporting Dashboards8/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Chat
Writing
Summarization
Search
Browsing
File Upload
Data Analysis
Automation
Categories
SEO Content
Marketing General
Social Media
Fit Score

Complexity

Intermediate

Company Size

Solo
Small
Medium
Enterprise

Target Team Size

Individual
Small Team
Large Team

Target Skill Level

Intermediate
Expert
Technical Specifications
SDK Available (unknown)
MCP Compatible (unknown)
Team Features
Webhook Support (unknown)
Has DemoOpen demo
Function Calling (unknown)
Sandbox Mode (unknown)
Audit Logs
No Signup
Works Offline (unknown)
Requires Host App
Framework
MCP Server
Inference API
Browser Extensions
MCP transport:
Streamable HTTP
Authentication
Single Sign-On
SAML
Okta
OAuth
Google
Facebook
LinkedIn
Developer Access
Deployment:
Cloud
Response time (est.):
Fast
Compliance, Privacy & Trust
GDPR: Stated by vendor
DPA
SOC 2: No info available
HIPAA: No info available
Privacy & data handling
Trains on user data: No
Data retention: Until Deleted
Data deletion: Upon Request
Model isolation: Shared

Region restricted in:

Cuba
Iran
North Korea
Syria
Russia
Belarus
Human review:
Recommended

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Video

Trust Score

90/100

Excellent

Based on 9 data signals

Confidence: High

Reflects publicly available data, not an independent audit

Compliance & Verified38/38
VerifiedYes
GDPRYes
Human ReviewYes
Operational25/25
Data ResidencyUS, EU
Reliability0/10

No published data

Market Proof10/10
Notable CustomersZoomInfo, Samsung, LG
Company17/17
Company ListedYes
Team Size1001-5000
User Base10M-50M
FundingAcquired
Health—

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, Quick Answer, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified

Switching & Migration

Migration Difficulty
Moderate Effort
Data portable as:
PDF
XLSX
Support:
Email
Phone
Help Center
Knowledge Base
Documentation
Enterprise
Quick Stats
PlatformsWeb, API, Mobile
Integrations11
User Base10M-50M
Launched2008
VerifiedOct 2026
Company & Links
CompanySemrush Holdings
Founded2008
Based inUnited States
Last major updateSep 2026
FundingAcquired · $40M
DocumentationChangelog
All Features
Keyword research and difficulty analysis
Competitor analysis for traffic, rankings, and ads
AI visibility tracking across LLMs and AI Overviews
Market analysis for audience demographics and traffic dynamics
Local SEO optimization and Google Business Profile management
AI-powered content creation and optimization
Technical site audits for search and AI visibility issues
Digital PR for link building and brand citations
Pricing Plans
Free tier available
Free
Free
SEO
$139/month
Free trial · no card needed
Starter
$199/month
Free trial · no card needed
Pro+
$299/month
Free trial · no card needed
Advanced
Custom

User Reviews

No reviews yet. Be the first to review!

Who It's For
3 roles
Market Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
Platform, Content & Languages
3 content types
14 languages
TextDocumentSocial MediaEnglishGerman+19 more

Content Types

Text
Document
Social Media

Publishes to

Facebook
Instagram
YouTube
Google Business Profile

Accepts

URL
Text
API

Produces

Text
Document
CSV
JSON
Languages: English, German, Spanish, French, Italian, Dutch, Polish, Portuguese, Swedish, Vietnamese, Turkish, Chinese, Japanese, Korean

Frequently Asked Questions

What can Semrush do?

Semrush can: Keyword research and difficulty analysis, Competitor analysis for traffic, rankings, and ads, AI visibility tracking across LLMs and AI Overviews, Market analysis for audience demographics and traffic dynamics. Best for: Solopreneurs growing their online presence.

How much does Semrush cost?

Semrush offers a free plan, with paid plans starting from $139/month, and includes a free trial.

Is Semrush free?

Semrush offers a free plan with limited features. Paid upgrades are available for advanced usage. Paid plans also include a free trial.

What makes Semrush unique?

Semrush unifies traditional SEO authority with AI visibility intelligence, allowing marketers to track brand mentions and sentiment across AI models like ChatGPT, Perplexity, Gemini, and Claude. It also provides a vast dataset of 28 billion keywords and 43 trillion backlinks.

Does Semrush have an API?

Yes, Semrush offers a public API for developers to integrate its capabilities into custom applications and workflows.

What platforms does Semrush support?

Semrush is available on web, API, and mobile.

What languages does Semrush support?

Semrush supports 14 languages including English, German, Spanish, French, Italian, and more.

Who is Semrush for?

Semrush is designed for Solopreneurs growing their online presence; Freelancers managing multiple client brands; Small teams building their first marketing campaigns.