HubSpot vs Mailchimp

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed August 2026

HubSpot

HubSpot, Inc.

The HubSpot Customer Platform — software & tools for your business

Freemium

81% verification coverage

Mailchimp

Intuit Mailchimp

Email & SMS Marketing Platform

Freemium

80% verification coverage

Trust & Reliability

HubSpot

Users:100K-1M

Customers (per vendor):eBay, DoorDash, Reddit +2

GDPR

SOC 2

HIPAA

Mailchimp

Users:10M-50M

Customers (per vendor):Riot Fest, Stash Hotel Rewards, HC Brands +1

GDPR

Overall Winner: HubSpot

7.5/10 vs Mailchimp at 6.8/10

Leads in:

Customization

Performance

Compliance & Data Protection

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

HubSpot

7.5

avg score

Mailchimp

6.8

avg score

HubSpot leads overall — particularly in Compliance & Data Protection and Performance.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

HubSpot

7.5 / 10

HubSpot

Best For

Small businesses and startups looking for an all-in-one platform to acquire and retain customers

Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service

Go-to-market teams aiming to automate lead generation, sales prospecting, and customer support with AI

Companies focused on improving customer satisfaction and retention through integrated data and AI

Mailchimp

Best For

Small businesses managing early growth with core marketing features

E-commerce businesses looking to increase sales with personalized messages

Mid-market companies needing advanced automations and optimization tools

Non-profits and charities seeking discounts on marketing plans

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

HubSpot is best for

💬Chat & Conversation7.7🎧Customer Support7.6🤖Automation & Agents7.3

Mailchimp is best for

🤖Automation & Agents6.7📊Data & Analytics5.9🎧Customer Support5.0

Filter by your use case:

Limitations

HubSpot

Cons

No cons listed yet.

Mailchimp

Cons

SMS marketing is an add-on to paid plans and requires application and approval
Certain AI features and functionality are available in English only
Unused SMS credits expire each month and do not roll over.
Email support is only available for the first 30 days on the Free plan
Phone support is only available in English

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

HubSpot

7.5

/ 10

Your pick

Mailchimp

6.8

/ 10

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

HubSpot

6.0

Mailchimp

7.0▲ +1.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

HubSpot

8.0▲ +1.0

Mailchimp

7.0

Support

How strong is the documentation, customer support, community, and learning resources?

HubSpot

7.0

Mailchimp

8.0▲ +1.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

HubSpot

9.0

Mailchimp

9.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

HubSpot

7.0▲ +2.0

Mailchimp

5.0

Performance

Calculated

Latency + throughput speed

HubSpot

8.0▲ +3.0

Mailchimp

5.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

HubSpot

—

Mailchimp

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

HubSpot

Task

Mailchimp

8.0

Campaign Creation

9.0

8.0

Audience Targeting

8.0

Performance Analytics

8.0

6.0

Content Calendar

6.0

5.0

Brand Monitoring

2.0

4.0

Competitive Analysis

3.0

5.0

Budget Optimization

3.0

8.0

Multi Channel Management

8.0

Lead Scoring

5.0

7.0

Attribution Tracking

6.0

9.0

Pipeline Management

3.0

8.0

Outreach Automation

7.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between HubSpot and Mailchimp?

HubSpot — "The HubSpot Customer Platform — software & tools for your business". Mailchimp — "Email & SMS Marketing Platform". The Features section on this page compares them side by side.

Who is HubSpot best for compared with Mailchimp?

HubSpot is best for Small businesses and startups looking for an all-in-one platform to acquire and retain customers; and for Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service. Mailchimp is best for Small businesses managing early growth with core marketing features; and for E-commerce businesses looking to increase sales with personalized messages.

How does the pricing of HubSpot compare with Mailchimp?

HubSpot is freemium, includes a free plan. Mailchimp is freemium, includes a free plan, paid plans start at $13.1/month, offers a free trial. Always verify current pricing with the vendor.

Does HubSpot or Mailchimp have a free plan?

HubSpot has a free plan. Mailchimp has a free plan and offers a free trial. Always verify current pricing with the vendor.

Do HubSpot and Mailchimp offer an API?

HubSpot offers a public API. Mailchimp offers a public API.

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