Best Mailchimp Alternatives in 2026

Compare 12 alternatives to Mailchimp. Find the perfect Marketing & SEO tool for your needs.

Mailchimp

Mailchimp

Email & SMS Marketing Platform

Freemium
AI-Enhanced

12 Alternatives to Mailchimp

What matters most to you?

Filter by Capabilities (all)
#1 Pick
ActiveCampaign
ActiveCampaign

Marketing & SEO

80%
Quality Score

Cut 13 hours of marketing busywork each week with autonomous marketing.

SOC 2
GDPR
Ease of Use
7→6
Customizability
7→8
Support
8→8
Integrations
9→10
$15/mo
Better Compliance & Data Protection +3 more
#2 Pick
Braze
Braze

Marketing & SEO

78%
Quality Score

Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.

SOC 2
GDPR
Ease of Use
7→7
Customizability
7→7
Support
8→8
Integrations
9→9
Better Compliance & Data Protection +1 more
#3 Pick
HubSpot
HubSpot

Marketing & SEO

75%
Quality Score

The HubSpot Customer Platform — software & tools for your business

Free
SOC 2
GDPR
Ease of Use
7→6
Customizability
7→8
Support
8→7
Integrations
9→9
Free to start
Better Performance +2 more
Profound AI
Profound AI

Marketing & SEO

70%
Quality Score

Optimize Your Brand's Visibility in AI Search

SOC 2
GDPR
Ease of Use
7→6
Customizability
7→6
Support
8→7
Integrations
9→8
Better Performance +1 more
Writesonic
Writesonic

Marketing & SEO

70%
Quality Score

The AI Search Growth Engine — win customers from AI search

SOC 2
GDPR
Ease of Use
7→6
Customizability
7→8
Support
8→8
Integrations
9→7
$79/mo
Better Compliance & Data Protection +1 more
Klaviyo AI
Klaviyo AI

Marketing & SEO

70%
Quality Score

AI Marketing Platform & B2C CRM

Free
SOC 2
GDPR
Ease of Use
7→6
Customizability
7→8
Support
8→7
Integrations
9→10
Free to start
Better Customizability +2 more
Semrush
Semrush

Marketing & SEO

70%
Quality Score

Your Unfair Advantage for Growing Brand Visibility

Free
GDPR
Ease of Use
7→8
Customizability
7→6
Support
8→8
Integrations
9→6
Free to start
Better Performance +2 more
Insider
Insider

Marketing & SEO

70%
Quality Score

#1 Platform for AI-Powered Customer Engagement

SOC 2
GDPR
Ease of Use
7→4
Customizability
7→8
Support
8→5
Integrations
9→10
Better Performance +3 more
Hotjar AI
Hotjar AI

Marketing & SEO

70%
Quality Score

Heatmaps and behavior analytics for websites

Free
SOC 2
GDPR
Ease of Use
7→7
Customizability
7→6
Support
8→7
Integrations
9→9
Free to start
Better Performance
Birdeye
Birdeye

Marketing & SEO

68%
Quality Score

AI Coworkers for Multi-location Brands

SOC 2
GDPR
Ease of Use
7→7
Customizability
7→7
Support
8→6
Integrations
9→8
Better Compliance & Data Protection
Salesforce Marketing Cloud
Salesforce Marketing Cloud

Marketing & SEO

68%
Quality Score

Multiply every marketer with agents that act.

GDPR
Ease of Use
7→7
Customizability
7→7
Support
8→8
Integrations
9→8
$25/mo
Better Compliance & Data Protection
Dotdigital
Dotdigital

Marketing & SEO

67%
Quality Score

Cross-channel marketing automation platform with AI agents.

GDPR
Ease of Use
7→7
Customizability
7→7
Support
8→8
Integrations
9→8

* Quality Scores are based on 6 dimensions for tools, 7 for agents (ease of use, customizability, support, integrations, compliance & data protection, performance + agent planning) from public data. How we score →

Frequently Asked Questions

What are the best alternatives to Mailchimp?
Based on our quality scores, the top tool alternatives to Mailchimp in Marketing & SEO are ActiveCampaign, Braze, HubSpot. We list 12 in total, ranked by weighted quality score across ease of use, customizability, support and integrations.
Is there a free alternative to Mailchimp?
Yes. Among the alternatives listed here, HubSpot, Klaviyo AI, Semrush, Hotjar AI have a free plan.
Which Mailchimp alternative is best for my team?
ActiveCampaign: Mid-market marketing teams seeking to automate customer journeys. Braze: Early-stage growth teams launching personalized cross-channel messaging. HubSpot: Small businesses and startups looking for an all-in-one platform to acquire and retain customers.
Which Mailchimp alternatives have an API?
ActiveCampaign, Braze, HubSpot, Profound AI, Writesonic offer API access (public or on an enterprise plan), according to their listed developer details.

Still Not Sure Which to Choose?

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