Does Insider or Persado have a free plan?

Insider is a paid tool. Persado is a paid tool. Always verify current pricing directly with the vendor.

Insider vs Persado

Q: Can I use Insider and Persado together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Insider and Persado with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Insider

Be unstoppable in customer engagement across every channel with AI.

0.0(0)

ENTERPRISE

90% data quality

Persado

Drive marketing growth and compliance at the speed of AI

0.0(0)

ENTERPRISE

85% data quality

Trust & Reliability

Insider

Users:1K-10K

Customers (per vendor):Vodafone, Clarins, Adidas +2

GDPR

SOC 2

Overall Winner: Persado

6.8/10 vs Insider at 6.2/10

Leads in:

Output Quality

Support

Value for Money

AI Comparison Summary

Insider

6.2

avg score

Persado

6.8

avg score

Persado leads overall — particularly in Value for Money.

Based on 6 dimensions

How scores are calculated

Overall Winner

Persado

6.8 / 10

Insider

Best For

Orchestrating customer journeys across multiple channels

Personalizing customer experiences with AI

Unifying customer data for sharper segmentation

Automating marketing campaigns with predictive insights

Not Ideal For

Small businesses or startups with limited marketing budgets

Users seeking a simple, single-channel marketing tool

Individuals or solo entrepreneurs needing basic analytics

Persado

Best For

Marketing teams in regulated industries

Financial services marketers seeking compliance and growth

Retail and e-commerce brands needing personalization at scale

Telecommunications companies optimizing customer outreach

Not Ideal For

Small businesses or individual marketers without complex compliance needs

Non-marketing content generation (e.g., internal reports, technical documentation)

Users seeking a free or low-cost solution

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Insider is best for

🤖Automation & Agents9.0📊Data & Analytics7.0✍️Writing & Content6.0

Persado is best for

🤖Automation & Agents8.0📊Data & Analytics7.5✍️Writing & Content6.0

Filter by your use case:

Pros & Cons

Insider

Pros

Comprehensive AI-native platform with Agentic, Generative, and Predictive AI
Unmatched channel breadth for engaging customers everywhere
Unified customer data platform (CDP) for a 360-degree view
Accelerates time to value with rapid onboarding and migration support
Recognized as a leader by Gartner, Forrester, and IDC
Offers interactive platform tours and template libraries

Cons

Pricing information is not publicly available, requiring a demo request
May have a learning curve due to its extensive feature set
Primarily targets enterprise-level businesses, potentially complex for smaller teams
No explicit mention of offline mode for mobile applications

Persado

Pros

Outperforms human and other AI-generated copy 96% of the time
Improves customer engagement by over 40%
Reduces compliance rejection by 90% and time in reviews by 90%
Reduces campaign cycle time by 80%
Increases conversions by an average of 20% for CRM campaigns
Enterprise-ready with ISO27001 and SOC 2 Type 2 certifications
Leverages domain-specific models trained on billions of consumer interactions
Provides transparent and auditable language model impact
Ensures copyright-free and bias-free creative development

Cons

Requires significant enterprise investment, not suitable for small budgets
Implementation may require integration with complex existing martech stacks
Primarily focused on text content, limited for other media types
Requires non-PII data for optimal personalization, which may be a data governance challenge for some organizations

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Insider

6.2

/ 10

Persado

6.8

/ 10

Your pick

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Insider

6.0

Persado

6.0

Output Quality

Quality and accuracy of generated results

Insider

8.0

Persado

9.0▲ +1.0

Value for Money

Cost vs. features and output quality

Insider

5.0

Persado

7.0▲ +2.0

Customizability

Calculated

Ability to tailor to specific needs

Insider

5.0

Persado

5.0

Support & Ecosystem

Documentation, community, and support quality

Insider

7.0

Persado

8.0▲ +1.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Insider

6.0

Persado

6.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Insider

Task

Persado

8.0

Campaign Creation

8.0

9.0

Audience Targeting

7.0

8.0

Performance Analytics

8.0

6.0

Content Calendar

6.0

5.0

Brand Monitoring

7.0

6.0

Competitive Analysis

7.0

Budget Optimization

6.0

9.0

Multi Channel Management

8.0

7.0

Lead Scoring

5.0

7.0

Attribution Tracking

7.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Insider or Persado?

Both are strong options. Insider has a rating of 0.0/5 (0 reviews), while Persado has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Insider cheaper than Persado?

Insider starts at free (enterprise model). Persado starts at free (enterprise model). Use the Cost Calculator above for a detailed estimate.

What are the main differences between Insider and Persado?

Insider — "Be unstoppable in customer engagement across every channel with AI.". Persado — "Drive marketing growth and compliance at the speed of AI". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Insider and Persado together?

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