Does Smartly or Persado have a free plan?

Smartly is a paid tool. Persado is a paid tool. Always verify current pricing directly with the vendor.

Smartly vs Persado

Q: Can I use Smartly and Persado together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Smartly and Persado with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Smartly

Smartly.io Solutions Oy

Unify creative and media with AI for smarter, faster cross-channel ads.

0.0(0)

ENTERPRISE

90% data quality

Persado

Drive marketing growth and compliance at the speed of AI

0.0(0)

ENTERPRISE

85% data quality

Trust & Reliability

Smartly

Users:1K-10K

Customers (per vendor):Foot Locker, Nutrafol, KLM +6

GDPR

Persado

Too Close to Call

Persado (6.8) vs Smartly (6.7) — difference of 0.2 points

AI Comparison Summary

Smartly

6.7

avg score

Persado

6.8

avg score

Persado leads overall — particularly in Customizability.

Smartly has an edge in Integration Power.

Based on 6 dimensions

How scores are calculated

Overall Winner

Persado

6.8 / 10

Smartly

Best For

Building personalized ads across multiple channels

Optimizing media spend with AI

Scaling creative production efficiently

Gaining actionable insights from ad campaigns

Not Ideal For

Individual freelancers or very small businesses with limited ad budgets.

Users seeking a simple, free, or low-cost ad management tool.

Companies that only run ads on a single, niche platform.

Persado

Best For

Marketing teams in regulated industries

Financial services marketers seeking compliance and growth

Retail and e-commerce brands needing personalization at scale

Telecommunications companies optimizing customer outreach

Not Ideal For

Small businesses or individual marketers without complex compliance needs

Non-marketing content generation (e.g., internal reports, technical documentation)

Users seeking a free or low-cost solution

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Smartly is best for

🤖Automation & Agents9.0📊Data & Analytics7.0✍️Writing & Content6.0

Persado is best for

🤖Automation & Agents8.0📊Data & Analytics7.5✍️Writing & Content6.0

Filter by your use case:

Pros & Cons

Smartly

Pros

Unifies creative and media workflows for better ad performance.
AI-powered optimization for budget allocation and creative.
Supports major social, display, and CTV channels from one platform.
Automates tedious tasks, saving significant time for marketing teams.
Provides 24/7 support from human experts.
Offers real-time, actionable insights for faster decision-making.

Cons

Likely high cost given 'Enterprise' pricing and target audience.
Requires integration with existing ad accounts and platforms.
May have a learning curve for new users due to comprehensive features.
No explicit mention of a free trial or transparent pricing.

Persado

Pros

Outperforms human and other AI-generated copy 96% of the time
Improves customer engagement by over 40%
Reduces compliance rejection by 90% and time in reviews by 90%
Reduces campaign cycle time by 80%
Increases conversions by an average of 20% for CRM campaigns
Enterprise-ready with ISO27001 and SOC 2 Type 2 certifications
Leverages domain-specific models trained on billions of consumer interactions
Provides transparent and auditable language model impact
Ensures copyright-free and bias-free creative development

Cons

Requires significant enterprise investment, not suitable for small budgets
Implementation may require integration with complex existing martech stacks
Primarily focused on text content, limited for other media types
Requires non-PII data for optimal personalization, which may be a data governance challenge for some organizations

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Smartly

6.7

/ 10

Persado

6.8

/ 10

Your pick

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Smartly

6.0

Persado

6.0

Output Quality

Quality and accuracy of generated results

Smartly

8.0

Persado

9.0▲ +1.0

Value for Money

Cost vs. features and output quality

Smartly

7.0

Persado

7.0

Customizability

Calculated

Ability to tailor to specific needs

Smartly

3.0

Persado

5.0▲ +2.0

Support & Ecosystem

Documentation, community, and support quality

Smartly

8.0

Persado

8.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Smartly

8.0▲ +2.0

Persado

6.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Smartly

Task

Persado

9.0

Campaign Creation

8.0

7.0

Audience Targeting

7.0

8.0

Performance Analytics

8.0

6.0

Content Calendar

6.0

7.0

Brand Monitoring

7.0

6.0

Competitive Analysis

7.0

9.0

Budget Optimization

6.0

9.0

Multi Channel Management

8.0

5.0

Lead Scoring

5.0

6.0

Attribution Tracking

7.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Smartly or Persado?

Both are strong options. Smartly has a rating of 0.0/5 (0 reviews), while Persado has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Smartly cheaper than Persado?

Smartly starts at free (enterprise model). Persado starts at free (enterprise model). Use the Cost Calculator above for a detailed estimate.

What are the main differences between Smartly and Persado?

Smartly — "Unify creative and media with AI for smarter, faster cross-channel ads.". Persado — "Drive marketing growth and compliance at the speed of AI". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Smartly and Persado together?

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