Does Surfer SEO or Insider have a free plan?

Surfer SEO is a paid tool. Insider is a paid tool. Always verify current pricing directly with the vendor.

Surfer SEO vs Insider

Q: Can I use Surfer SEO and Insider together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Surfer SEO and Insider with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated June 2026

Surfer SEO

Surfer Sp. z o.o.

Boost your online visibility in Google, ChatGPT, and other AI search engines.

0.0(0)

PAID

94% data quality

Insider

Be unstoppable in customer engagement across every channel with AI.

0.0(0)

ENTERPRISE

90% data quality

Trust & Reliability

Surfer SEO

Users:100K-1M

Customers (per vendor):Allianz, Ahrefs, Bolt +12

GDPR

Insider

Overall Winner: Surfer SEO

6.8/10 vs Insider at 6.2/10

Leads in:

Support

Value for Money

Customizability

AI Comparison Summary

Surfer SEO

6.8

avg score

Insider

6.2

avg score

Surfer SEO leads overall — particularly in Value for Money.

Based on 6 dimensions

How scores are calculated

Overall Winner

Surfer SEO

6.8 / 10

Surfer SEO

Best For

Marketing managers seeking to improve content performance

SEO specialists aiming for higher rankings

Content managers and writers creating optimized articles

AI strategists monitoring brand presence in AI search

Not Ideal For

Individuals or small businesses with very limited budgets looking for a free SEO tool

Users primarily focused on technical SEO audits or backlink analysis without content optimization needs

Those seeking a comprehensive off-page SEO tool for link building or outreach

Insider

Best For

Orchestrating customer journeys across multiple channels

Personalizing customer experiences with AI

Unifying customer data for sharper segmentation

Automating marketing campaigns with predictive insights

Not Ideal For

Small businesses or startups with limited marketing budgets

Users seeking a simple, single-channel marketing tool

Individuals or solo entrepreneurs needing basic analytics

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Surfer SEO is best for

📊Data & Analytics7.5✍️Writing & Content7.0🤖Automation & Agents7.0

Insider is best for

🤖Automation & Agents9.0📊Data & Analytics7.0✍️Writing & Content6.0

Filter by your use case:

Pros & Cons

Surfer SEO

Pros

Optimizes for both Google and AI chat visibility
Provides real-time content optimization feedback
Streamlines content creation with AI writing tools
Supports content optimization in multiple languages
Offers robust team collaboration features
Includes tools for plagiarism and AI content detection
Automates internal linking for improved site structure

Cons

No free plan available
only paid tiers
Fair usage policy applies to 'unlimited' features on higher plans
Requires a learning curve for new users to fully leverage all features
Focus is primarily on on-page SEO and content
less on technical or off-page SEO beyond internal links

Insider

Pros

Comprehensive AI-native platform with Agentic, Generative, and Predictive AI
Unmatched channel breadth for engaging customers everywhere
Unified customer data platform (CDP) for a 360-degree view
Accelerates time to value with rapid onboarding and migration support
Recognized as a leader by Gartner, Forrester, and IDC
Offers interactive platform tours and template libraries

Cons

Pricing information is not publicly available, requiring a demo request
May have a learning curve due to its extensive feature set
Primarily targets enterprise-level businesses, potentially complex for smaller teams
No explicit mention of offline mode for mobile applications

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Surfer SEO

6.8

/ 10

Your pick

Insider

6.2

/ 10

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Surfer SEO

6.0

Insider

6.0

Output Quality

Quality and accuracy of generated results

Surfer SEO

8.0

Insider

8.0

Value for Money

Cost vs. features and output quality

Surfer SEO

7.0▲ +2.0

Insider

5.0

Customizability

Calculated

Ability to tailor to specific needs

Surfer SEO

6.0▲ +1.0

Insider

5.0

Support & Ecosystem

Documentation, community, and support quality

Surfer SEO

8.0▲ +1.0

Insider

7.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Surfer SEO

6.0

Insider

6.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Surfer SEO

Task

Insider

7.0

Campaign Creation

8.0

Audience Targeting

9.0

7.0

Performance Analytics

8.0

7.0

Content Calendar

6.0

8.0

Brand Monitoring

5.0

8.0

Competitive Analysis

6.0

Budget Optimization

7.0

Multi Channel Management

9.0

5.0

Lead Scoring

7.0

6.0

Attribution Tracking

7.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Surfer SEO or Insider?

Both are strong options. Surfer SEO has a rating of 0.0/5 (0 reviews), while Insider has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Surfer SEO cheaper than Insider?

Surfer SEO starts at $49/month (paid model). Insider starts at free (enterprise model). Use the Cost Calculator above for a detailed estimate.

What are the main differences between Surfer SEO and Insider?

Surfer SEO — "Boost your online visibility in Google, ChatGPT, and other AI search engines.". Insider — "Be unstoppable in customer engagement across every channel with AI.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Surfer SEO and Insider together?

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