Submagic
Best for short-form video
AI-powered editing
Time-saving automation
Great for content creators
Free plan available
Create viral shorts in seconds with AI, from raw footage to polished videos.
Last updated: Apr 15, 2026
FREEMIUM
submagic.co
Quick Answer
Submagic is an AI video editor that helps creators and businesses make viral short-form videos quickly. It automates captions, B-rolls, and cuts, and allows direct publishing to social media. Best for content creators, marketers, and agencies looking to scale video production. A free plan is available, with paid plans starting from $19/month.
About Submagic
Submagic is an AI-powered video editor for creators and businesses to quickly transform long-form content into engaging short-form videos. It automatically adds captions, B-rolls, music, and transitions, and allows direct publishing to social media. Free to try; paid plans start from $19/month.
What Makes It Unique
Submagic replaces traditional video editing timelines with text-based editing, allowing users to cut, trim, and remove silences by editing the transcript, significantly speeding up the workflow.
Use Cases & Target Users
Use Cases
Best For
Creating viral short-form videos for social media
Repurposing long-form content into engaging clips
Automating video editing for content creators
Scaling video production for marketing teams and agencies
Generating videos without filming using AI avatars
Company Size
SOLO
SMALL
MEDIUM
ENTERPRISE
Fit Score
Complexity
BEGINNER
Target Team Size
INDIVIDUAL
SMALL_TEAM
LARGE_TEAM
Target Skill Level
BEGINNER
INTERMEDIATE
Key Features
AI Auto Captions in 48+ languages with 99% accuracy
AI Auto Edit for cutting, trimming, and publishing shorts
Magic Clips to repurpose long videos into multiple shorts
AI Actors Studio for creating videos with AI avatars
Automated B-Roll insertion for contextual visuals
AI Eye Contact correction for improved presenter engagement
Technical Specifications
API Available
SDK Available
MCP Compatible
Open Source
Team Features
SSO/Enterprise
Webhook Support
Has Demo
Deployment:
CLOUD
Compliance & Security
GDPR Compliant
Pros
- +Significantly reduces video editing time (10x faster)
- +Generates highly accurate captions in many languages with trendy styles
- +Automates complex editing tasks like B-roll, zooms, and silence removal
- +Supports direct publishing and scheduling to major social media platforms
- +Offers team collaboration features for efficient workflows
- +Provides an API for integrating video editing into custom workflows
Limitations
- -Free plan has a watermark and limited video duration/count
- -Advanced features like 4K export and custom templates are in higher tiers
- -AI avatar creation might have limitations in customization or realism
- -Reliance on AI for editing might limit creative control for highly specific edits
- -Magic Clips add-on costs extra on top of base plans
Decision Intelligence
Best For
Creating viral short-form videos for social media
Repurposing long-form content into engaging clips
Automating video editing for content creators
Scaling video production for marketing teams and agencies
Generating videos without filming using AI avatars
Not Ideal For
Professional long-form video editing requiring granular control
Users who prefer manual, frame-by-frame editing for artistic precision
Creating highly complex visual effects or motion graphics
Users who do not produce short-form video content for social media
Frequently Asked Questions
Your Actions
Dimension Scores
Ease of Use8/10
Output Quality8/10
Value for Money7/10
Customization6/10
Support6/10
Integration6/10
Task Scores
Content Repurposing
9
Multi Format Output
7
Collaboration Workflow
7
Tone Adaptation
5
Headline Creation
4
Template Library
4
Seo Optimization
3
Content Research
3
Trust Score
70/100
Good
Based on 7 verified signals
Trust Signals
Verified CompanyTURBO STUDIO S.A.S.
Notable CustomersShopify, Booking, Uber +7
User Base1M-10M
FundingNo funding announced yet
Team Size1-10
GDPR CompliantYes
Data ResidencyUS, EU
Switching & Migration
Migration Difficulty
Moderate Effort
Data portable as:
MP4
MOV
SRT
VTT
Email support, Priority support (Business plan)
Quick Stats
CategoryVideo Editing
PlatformsWEB, API
Integrations5+
Views1
LaunchedJan 2023
Setup Time5 min
AddedMar 2026