Submagic is an AI-powered video editing tool designed to help users create viral short-form videos in seconds. It automates tasks like caption generation, B-roll insertion, and smart editing to streamline the video production workflow.

How much does Submagic cost?

Submagic offers a free plan with limited features. Paid plans start at $19/month for the Starter plan (billed monthly) or $12/month (billed yearly). There are also Pro and Business plans with more features and higher video limits, plus an optional Magic Clips add-on.

What can Submagic do?

Submagic can automatically generate captions in 48+ languages, auto-edit videos by removing silences and bad takes, add contextual B-rolls, apply auto-zoom effects, translate videos, and even create videos using AI avatars. It also supports direct publishing to social media.

Does Submagic support team collaboration?

Yes, Submagic supports team collaboration. Users can invite team members to a shared workspace to upload, edit, review, and export videos together in real time, helping teams stay on brand and streamline production.

Yes, Submagic offers a free plan that allows users to create 3 videos per month (max 1min 30s, 200MB) with a watermark and basic features. Paid plans unlock more videos, longer durations, and advanced AI tools without a watermark.

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AI Tools

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Submagic

Best for short-form video

AI-powered editing

Time-saving automation

Great for content creators

Free plan available

Create viral shorts in seconds with AI, from raw footage to polished videos.

Last updated: May 30, 2026

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Quick Answer

Submagic is an AI video editor that helps creators and businesses make viral short-form videos quickly. It automates captions, B-rolls, and cuts, and allows direct publishing to social media. Best for content creators, marketers, and agencies looking to scale video production. A free plan is available, with paid plans starting from $19/month.

About Submagic

Submagic is an AI-powered video editor for creators and businesses to quickly transform long-form content into engaging short-form videos. It automatically adds captions, B-rolls, music, and transitions, and allows direct publishing to social media. Free to try; paid plans start from $19/month.

What Makes It Unique

Submagic replaces traditional video editing timelines with text-based editing, allowing users to cut, trim, and remove silences by editing the transcript, significantly speeding up the workflow.

AI-extracted from public sources. May contain errors. Methodology · Are you Submagic? Claim listing

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Use Cases & Target Users

Use Cases

Video Editing

Content Creation

Social Media Management

Marketing

Automation

Best For

Creating viral short-form videos for social media

Repurposing long-form content into engaging clips

Automating video editing for content creators

Scaling video production for marketing teams and agencies

Generating videos without filming using AI avatars

Company Size

SOLO

SMALL

MEDIUM

ENTERPRISE

Fit Score

Complexity

Beginner

Target Team Size

INDIVIDUAL

SMALL_TEAM

LARGE_TEAM

Target Skill Level

BEGINNER

INTERMEDIATE

Key Features

AI Auto Captions in 48+ languages with 99% accuracy

AI Auto Edit for cutting, trimming, and publishing shorts

Magic Clips to repurpose long videos into multiple shorts

AI Actors Studio for creating videos with AI avatars

Automated B-Roll insertion for contextual visuals

AI Eye Contact correction for improved presenter engagement

Technical Specifications

API Available

SDK Available

MCP Compatible

Open Source

Team Features

SSO/Enterprise

Webhook Support

Has Demo

Function Calling

Browser Extension

Sandbox Mode

Audit Logs

Free Plan

No Signup

Works Offline

Requires Host App

Framework

MCP Server

IDE Plugin

Inference API

SCIM Provisioning

Developer Access

API

ENTERPRISE

Deployment:

CLOUD

Compliance, Privacy & Trust

GDPR (as claimed): Yes

SOC 2 (as claimed): No

HIPAA (as claimed): No

Trains on user data: No

Pros

+Significantly reduces video editing time (10x faster)
+Generates highly accurate captions in many languages with trendy styles
+Automates complex editing tasks like B-roll, zooms, and silence removal
+Supports direct publishing and scheduling to major social media platforms
+Offers team collaboration features for efficient workflows
+Provides an API for integrating video editing into custom workflows

Limitations

-Free plan has a watermark and limited video duration/count
-Advanced features like 4K export and custom templates are in higher tiers
-AI avatar creation might have limitations in customization or realism
-Reliance on AI for editing might limit creative control for highly specific edits
-Magic Clips add-on costs extra on top of base plans