Question 1

What is an enterprise tech stack?

Accepted Answer

An enterprise tech stack is the complete collection of software, platforms, and infrastructure that powers a company's operations, spanning cloud infrastructure, CRM, ERP, integration middleware, and AI automation tools. Unlike smaller deployments, enterprise stacks emphasize scalability, security, and governance across global teams.

Question 2

What is an enterprise technology platform?

Accepted Answer

An enterprise technology platform is a foundational system that supports multiple business functions and acts as a hub for other applications, like Salesforce for CRM or AWS for cloud infrastructure. The shift toward platform convergence means enterprise buyers increasingly seek platforms that consolidate multiple functions rather than managing dozens of point solutions. In the GTM space, this trend has produced unified platforms that combine data enrichment, email infrastructure, sequencing, and intent signals into single execution layers.

Question 3

What does enterprise technology mean?

Accepted Answer

Enterprise technology refers to software designed for large organizations with complex requirements, including scalability for thousands of users, security and compliance features (SOC 2, GDPR, HIPAA), IT governance controls, and integration capabilities. Enterprise decisions involve longer evaluation cycles and total cost of ownership analysis. Autonomous GTM platforms like 11x meet these requirements with SOC 2 Type II, GDPR, CASA Tier 3, and CCPA compliance as standard.

Question 4

What is an AB tech stack?

Accepted Answer

An AB tech stack refers to tools assembled for account-based marketing and sales strategies, focusing on identifying, engaging, and converting target accounts rather than individual leads. Common components include account identification platforms, B2B data providers, sales engagement tools, and ABM analytics. The most effective AB stacks integrate these components to enable coordinated, multi-touch engagement across buying committees.

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