Wati
#1 AI-powered customer engagement platform
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Quick Answer
AIWati is an omnichannel AI platform for businesses seeking to automate customer engagement across multiple channels. It integrates directly with the WhatsApp Business API, Instagram Automation, and TikTok Business Messaging. Best for marketing teams acquiring leads at scale or support teams automating query resolution. Paid plans start at $49/month.
Wati is an omnichannel AI platform that automates customer engagement across WhatsApp, Instagram, Facebook, and web channels 24/7. It features no-code chatbots, AI agents, and a shared team inbox for sales, marketing, and support teams. Wati helps businesses convert leads, nurture customers, and close deals faster.
Wati offers a comprehensive omnichannel inbox that integrates WhatsApp, Instagram, Facebook, TikTok, and web channels, allowing AI agents to run conversations end-to-end with human takeover when needed. It also provides a unique 'Click to WhatsApp ads' feature to turn ad clicks into direct chats.
Decision Intelligence
Best For
AIType
Starting Price
$59/mo
Billing Cycle
Annual
Free Trial
Yes
Credit Card
Not Required
Free Plan
No
Dimension Scores
· 6.6 avgHow good it is, across universal quality axes
Task Scores
· 7.1 avgWhat it can do, per category it works in · showing 10 of 10 tasks scoring 5+
Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →
- -WhatsApp chat backups cannot be imported into Wati account
- -Additional charges apply for messages beyond plan limits
- -Astra AI Agents are an add-on, priced separately
- -Shopify integration requires an additional $4.99/month add-on
- -Some integrations are listed as 'Coming Soon'
The HubSpot Customer Platform — software & tools for your business
AI Marketing Platform & B2C CRM
Automate AI workflows, agents, and apps across 9,000+ apps
CRM integration for sales and customer data
CRM integration for customer relationship management
E-commerce platform integration for sales and orders
E-commerce platform integration for online stores
Connects to various apps for workflow automation
Auto-updated
Complexity
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Team Size
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Deployment
Demo
Open demoThe Model(s) Behind It
Model details — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.
Pricing verified from the vendor pricing page.
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Who It's For1 rolesCustomer Service Representatives
Job Roles
Platform, Content & Languages4 content types5 languagesTextEmailSocial MediaEnglishPortuguese+9 more
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Frequently Asked Questions
What can Wati do?
Wati can: No-code chatbots, WhatsApp Business API integration, Instagram automation for DMs and comments, Click to WhatsApp ads. Best for: Marketing teams acquiring and engaging leads at scale.
How much does Wati cost?
Wati is a paid tool starting from $59 (billed annually) with a free trial available.
Is Wati free?
Wati is a paid tool, but offers a free trial so you can evaluate it before committing.
What makes Wati unique?
Wati offers a comprehensive omnichannel inbox that integrates WhatsApp, Instagram, Facebook, TikTok, and web channels, allowing AI agents to run conversations end-to-end with human takeover when needed. It also provides a unique 'Click to WhatsApp ads' feature to turn ad clicks into direct chats.
Does Wati have an API?
Yes, Wati offers a public API for developers to integrate its capabilities into custom applications and workflows.
What platforms does Wati support?
Wati is available on web, mobile, and API.
What languages does Wati support?
Wati supports 5 languages: English, Portuguese, Spanish, Chinese, Arabic.
Who is Wati for?
Wati is designed for Marketing teams acquiring and engaging leads at scale; Support teams automating query resolution; Sales teams nurturing leads and closing deals.
Trust Score
Excellent
Based on 15 data signals
Evidence: 10 of 11 expected facts verified
Evidence strength: Strong
Reflects publicly available data, not an independent audit
Not yet checked
Some details are AI-generated estimates — verify with the vendor.
AI-generated estimate: Best For, Description, Limitations, Quick Answer, Tagline, What Makes Unique
How we source dataAI Governance & Regulatory Disclosures
Legally-sensitive fields — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.