Amplemarket vs Apollo.io
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Amplemarket
Users:1K-10K
Customers (per vendor):Mistral AI, Pylon, Omni +7
GDPR
SOC 2
Too Close to Call
Amplemarket (7.0) vs Apollo.io (7.0) — difference of 0.0 points
AI Comparison Summary
Amplemarket
7.0
avg score
Apollo.io
7.0
avg score
Both tools score very similarly overall — the best choice depends on your specific priorities.
Based on 6 dimensions
How scores are calculatedToo close to call — it's a tie
Amplemarket
Best For
Automating lead generation for sales teams
Crafting hyper-personalized outreach for sellers
Scaling sales operations for sales leaders
Streamlining revenue operations for RevOps teams
Not Ideal For
Individuals or very small teams seeking a free or low-cost sales tool
Companies not focused on B2B outbound sales and lead generation
Users who prefer entirely manual, non-automated sales processes
Apollo.io
Best For
Building pipeline smarter for sales and marketing teams
Accelerating prospecting for sales development representatives
Qualifying and acting on inbound leads for sales teams
Enriching B2B data for smarter targeting
Not Ideal For
Individuals or teams not focused on B2B sales or marketing.
Users seeking a purely free solution without credit limitations for extensive data access.
Businesses that do not require a comprehensive sales engagement platform and only need basic CRM or data services.
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Amplemarket is best for
🤖Automation & Agents8.0📊Data & Analytics6.5💬Chat & Conversation4.0
Apollo.io is best for
🤖Automation & Agents9.0💬Chat & Conversation8.0📊Data & Analytics8.0
Filter by your use case:
Pros & Cons
AmplemarketPros
- All-in-one platform replaces multiple sales tools (e.g., ZoomInfo, Outreach, Apollo)
- AI-driven intent signals provide highly relevant leads and timing
- Multichannel sequences with AI personalization, including voice notes, boost engagement
- Automated workflows and AI assistance save significant time on research and manual tasks
- Robust deliverability optimization features ensure emails land in inboxes
- AI learns from user feedback to continuously improve personalization and objection handling
Cons
- Requires an annual commitment for pricing plans
- Custom pricing for Growth and Elite tiers may be a barrier for smaller teams
- Full utilization requires integration with existing CRM and communication systems
- AI voice note feature may not be suitable for all sales contexts or audiences
Apollo.ioPros
- Unifies multiple sales tools (data, outreach, dialer, enrichment, CRM) into one platform, reducing tech stack complexity and cost.
- Provides access to a large and accurate B2B contact and company database (210M+ contacts, 30M+ companies).
- Automates multichannel outreach sequences and follow-ups with AI-powered personalization.
- Offers advanced filtering and AI lead scoring for highly precise lead targeting and prioritization.
- Integrates smoothly with major CRMs like Salesforce and HubSpot, ensuring seamless workflow.
- Includes AI-powered features for research, writing, call summaries, and conversation insights to enhance sales productivity.
Cons
- Credit-based system for accessing contact data (emails, phone numbers, enrichment, AI research, dialer) can incur additional costs.
- The free plan has limited AI Assistant chats and sequences, requiring upgrades for full functionality.
- Connecting non-Gmail/Microsoft email accounts for campaigns is restricted to paid plans.
- Some advanced features like Projects and the Mobile App are currently in beta, indicating potential instability or limited functionality.
- Requires familiarity with sales processes and platform configuration for optimal use, not a plug-and-play solution for complete beginners.
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Amplemarket
7.0
/ 10
Apollo.io
7.0
/ 10
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Amplemarket
7.0▲ +1.0
Apollo.io
6.0
Output Quality
AIQuality and accuracy of generated results
Amplemarket
8.0
Apollo.io
8.0
Value for Money
AICost vs. features and output quality
Amplemarket
7.0
Apollo.io
7.0
Customizability
CalculatedAbility to tailor to specific needs
Amplemarket
6.0▲ +1.0
Apollo.io
5.0
Support & Ecosystem
AIDocumentation, community, and support quality
Amplemarket
6.0
Apollo.io
8.0▲ +2.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Amplemarket
8.0
Apollo.io
8.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Task Performance
Amplemarket
Task
Apollo.io
9.09.0
Lead Scoring
6.08.0
Pipeline Management
8.09.0
Outreach Automation
7.08.0
Email Tracking
7.08.0
Meeting Scheduling
5.07.0
Deal Forecasting
8.010.0
Contact Enrichment
4.08.0
Conversation Intelligence
3.06.0
Territory Management
7.08.0
Reporting Analytics
* Task scores (1–10) are algorithmically generated from publicly available data.
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Amplemarket or Apollo.io?
Both are strong options. Amplemarket has a rating of 0.0/5 (0 reviews), while Apollo.io has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Amplemarket cheaper than Apollo.io?
Amplemarket starts at $300/month (paid model) with a free trial. Apollo.io starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.
What are the main differences between Amplemarket and Apollo.io?
Amplemarket — "Empower sales teams with AI to find, engage, and convert customers faster.". Apollo.io — "The AI sales platform for smarter, faster revenue growth". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.