Launching soon — get early access:
Apollo.io

Apollo.io

AI-Enhanced
Best value for money

AI sales platform — outbound, inbound & data enrichment

SOC 2
GDPR
Public status page
Browser extension
Global
+4
Last updated: Aug 28, 2026
Freemium
Visit Site
More

Quick Answer

AI

Apollo.io is an AI sales platform for B2B teams to streamline prospecting, automate outreach, and manage deals. It features a database of 240M+ contacts and integrates with major CRMs like Salesforce and HubSpot. Best for sales teams of all sizes looking to consolidate their tech stack and leverage AI for GTM. Free plan available; paid plans start from $49/seat/month.

About Apollo.ioAI

Apollo.io is an AI sales platform for B2B teams to find leads, automate outreach, and manage deals. It offers a vast database of 240M+ contacts and 30M+ companies, along with AI-powered assistance for prospecting and deal execution. Apollo.io helps unify sales tech stacks, reduce manual work, and improve pipeline quality.

What Makes It UniqueAI

Apollo.io uniquely combines a massive B2B data network with an all-in-one sales engagement platform, offering AI-powered prospecting, outreach automation, and deal execution from a single interface. It also provides a Model Context Protocol (MCP) server for headless GTM workflows.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Sales development teams looking to automate prospecting and outreach at scale
Account executives aiming to accelerate deal cycles with AI-powered insights
Revenue operations professionals seeking to unify their GTM tech stack and improve data accuracy
Founders and sales leaders focused on driving smarter, faster revenue growth
Mid-market and enterprise sales teams needing robust data enrichment and workflow automation

Consider Alternatives If

AI
Individuals or teams not focused on B2B sales or lead generation
Users who require a completely free solution with no feature limitations
Businesses that do not need extensive contact data or sales automation
Pricing Overview

Type

Freemium

Free Trial

No

Credit Card

Not Required

Free Plan

Yes

Dimension Scores

· 7.2 avg

How good it is, across universal quality axes

Ease of Use6/10
Output Quality8/10
Value for Money8/10
Customization7/10
Support7/10
Integration8/10
Accuracy & Reliability8/10
Compliance & Data Protection5/10
Performance8/10
AI-analyzed from product data·Medium confidenceHow we score

Task Scores

· 7.4 avg

What it can do, on category-specific tasks

Outreach Automation9/10
Contact Enrichment9/10
Pipeline Management8/10
Email Tracking8/10
Reporting Analytics8/10
Lead Scoring7/10
Meeting Scheduling7/10
Conversation Intelligence7/10
Deal Forecasting6/10
Territory Management5/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Search
Data Analysis
Automation
Agent
Extraction
Classification
Writing
Summarization
ProsAI
  • +Comprehensive B2B database with 240M+ contacts and 30M+ companies
  • +AI-powered features for prospecting, outreach, and deal management
  • +All-in-one platform replaces multiple sales tools, reducing costs
  • +Strong CRM integrations with Salesforce and HubSpot
  • +Flexible pricing plans including a generous free tier
  • +High email accuracy (96%) and deliverability tools
LimitationsAI
  • -Free plan has limited AI Assistant chats and sequences
  • -Non-Gmail/Microsoft email accounts require a paid plan for full integration
  • -Credit system for data access can be complex to manage for new users
  • -Advanced features like A/Z testing and unlimited mailboxes are only available on higher tiers
  • -International dialer is an add-on and varies by region
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Target Team Size

Small Team
Large Team

Target Skill Level

Intermediate
Expert
Technical Specifications
SDK Available
MCP Compatible
Team Features
Webhook Support
Has DemoOpen demo
Function Calling
Sandbox Mode
Audit Logs
No Signup
Works Offline
Requires Host App
Framework
MCP Server
Inference API
Browser Extensions
Authentication
Single Sign-On
Developer Access
Sandbox
Login required
Deployment:
Cloud
Response time (est.):
Fast
MCP Servers:
mcp.apollo.io/mcp
Compliance, Privacy & Trust
GDPR (as claimed): Yes
DPA
SOC 2 (as claimed): Yes
Type II
HIPAA (as claimed): No
Privacy & data handling
Trains on user data: Unknown
Data deletion: Upon Request
Human review:
Recommended

Compliance audit trail

1 event
  1. GDPR

    Privacy Policy updated

    This month · 2026-08-10 · source

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Integrations & Connections
17 connections

Trust Score

86/100

Very Good

Based on 10 data signals

Confidence: Medium

Reflects publicly available data, not an independent audit

Compliance & Verified24/38
GDPRYes
SOC 2Yes
Human ReviewYes
Operational35/35
Status PageYes
Data ResidencyUS
Market Proof10/10
Notable CustomersCustomer.io, GTM Ops, Census
Company17/17
Company ListedYes
Team Size501-1000
User Base1M-10M
FundingSeries D+
Health

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, Not Good For, Pros, Quick Answer, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified
EU AI Act Article 50 Disclosure
Not declared
COPPA Compliance (US under-13)
Not declared

Switching & Migration

Migration Difficulty
Moderate Effort
Data portable as:
CSV

Chat (24/7)

Quick Stats
PlatformsWeb, API, Browser Extension
Integrations13+
User Base1M-10M
Launched2015
Company & Links
CompanyApollo.io
Founded2015
Based inUnited States
Last major updateJul 2026
FundingSeries D+ · $251M
DocumentationChangelog
All Features
AI-powered multichannel campaigns
Built-in email deliverability guardrails
Anonymous website visitor identification
Real-time form enrichment
AI-powered call summaries and task creation
Pipeline boards and real-time deal alerts
240M+ contacts and 30M+ companies database
Waterfall enrichment across 18 data providers
Free
Free
  • 900 credits per seat per year
  • AI Assistant (5 chat limit)
  • AI Research
  • 2 Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Basic Filters
  • Website Visitors (Identify 20 companies monthly)
  • Real-time Form Enrichment (5 limit)
  • Contact & Account Data
  • CRM Enrichment (Limit 100 per month)
  • API Access
  • 1 Intent Topic
  • 2 Lead Score Limit
  • Lead Management
  • 1 Meeting Event
  • Call Recording (150 mins)
Basic
$49/year
  • 30,000 credits per seat per year
  • AI Assistant Introductory free
  • AI Research & AI Lead Scoring
  • Unlimited Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 3 Meetings Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Website Visitors (Identify 100 companies monthly)
  • Real-time Form Enrichment (10 limit)
  • 3 Inbound Routers
  • Automated CRM Enrichment
  • API Enrichment
  • 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
  • CSV Enrichment
  • Job Change Enrichment
  • Deal Management
  • 2 Automated Workflows
  • US Dialer (credits apply)
Most Popular
Professional
$79/year
  • 48,000 credits per seat per year
  • AI Assistant Introductory free
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 6 Meetings Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Projects Beta
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (4,000 mins)
  • Analytics & Pre-built Reports
  • Website Visitors (Identify 100 companies monthly)
  • Real-time Form Enrichment (10 limit)
  • Unlimited Inbound Routers
  • Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
  • Unlimited Meeting Events
  • Pre-meeting AI Insights
  • AI Call Insights
  • Goals Setting & Tracking
  • US Dialer (credits apply)
Organization
$119/year
  • 72,000 credits per seat per year
  • AI Assistant Introductory free
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • Unlimited Meeting Events
  • 12 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Projects Beta
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (8,000 mins)
  • Analytics & Pre-built Reports
  • Customizable Reports & Dashboards
  • Advanced Security Configurations
  • Single Sign-on (SSO)
  • Use your own LLM API key
  • Website Visitors (Identify 100 companies monthly)
  • Real-time Form Enrichment (10 limit)
  • Unlimited Inbound Routers
  • Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
  • Unlimited Meeting Events
  • Pre-meeting AI Insights
  • AI Call Insights
  • Goals Setting & Tracking
  • US Dialer (credits apply)

Pricing verified from the vendor pricing page.

User Reviews

No reviews yet. Be the first to review!

Who It's For
3 roles
Sales ManagersSales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelMarket Research Analysts and Marketing Specialists
Platform, Content & Languages
4 content types
1 languages
TextDocumentEmailEnglish+9 more

Output Languages

English

Content Types

Text
Document
Email
Social Media

Publishes to

LinkedIn

Accepts

Text
URL
CSV
API

Produces

Text
CSV
JSON
API
Languages: English

Frequently Asked Questions