Clay
Build systems to grow revenue
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Quick Answer
AIClay is a sales engagement platform for GTM teams that centralizes data, leverages AI agents for research, and orchestrates automated workflows. It integrates with 200+ data providers and major ad platforms. Best for GTM operations and sales teams needing to automate prospecting and personalize outreach at scale. Offers a free plan and paid tiers starting from $167/month.
Clay is a sales engagement platform that provides data infrastructure, AI agents, and workflow orchestration to help GTM teams grow revenue. It centralizes first and third-party data, researches target companies and people with AI, and automates outreach across various tools. Clay offers a free plan and paid tiers starting from $167/month.
Clay uniquely combines a data marketplace with over 200 providers, AI agents for custom research, and a flexible workflow orchestration layer to automate entire Go-To-Market (GTM) plays. It allows users to bring their own API keys for data enrichment and AI models, offering both fixed and variable pricing for AI usage.
Decision Intelligence
Best For
AIConsider Alternatives If
AI
Type
Free Trial
Yes
Credit Card
Not Required
Free Plan
Yes
Dimension Scores
· 7.3 avgHow good it is, across universal quality axes
Task Scores
· 6.7 avgWhat it can do, on category-specific tasks
Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →
- +Comprehensive data marketplace with 200+ providers
- +AI agents for custom research and qualification
- +Flexible workflow orchestration across GTM tools
- +Automates lead enrichment and personalization
- +Offers a free plan with no credit card required
- +SOC 2 Type II, GDPR, CCPA, ISO 27001, and ISO 42001 compliant
- -Actions reset each billing cycle and do not roll over on paid plans
- -Data Credits roll over only up to 2x monthly amount for Launch/Growth plans
- -Enterprise plan requires custom pricing and annual commitment
- -Variable AI model pricing can make cost prediction challenging
- -No explicit mention of offline mode for the platform
Complexity
Company Size
Target Team Size
Target Skill Level
Privacy & data handling
Compliance audit trail
1 event- GDPR
Privacy Policy Effective Date
1yr ago · 2025-07-03
The Model(s) Behind It
Model details — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.
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Build and deploy long-horizon AI agents for customer service across all channels.
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Sync targeted ad audiences to LinkedIn
Sync targeted ad audiences to Meta (Facebook/Instagram)
Sync targeted ad audiences to Google Ads
Auto-sync and enrich CRM data
Auto-updated
Build a StackTrust Score
Very Good
Based on 11 data signals
Confidence: Medium
Reflects publicly available data, not an independent audit
Not yet checked
Some details are AI-generated estimates — verify with the vendor.
AI-generated estimate: Best For, Description, Limitations, Not Good For, Pros, Quick Answer, What Makes Unique
How we source dataAI Governance & Regulatory Disclosures
Legally-sensitive fields — extracted from public vendor sources by our pipeline (Smart Generator + A3 cross-referencing) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.
- 500 actions/mo
- 6,000 actions/year
- 1.2K data credits/yr
- 100 data credits/mo
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
- Bring your own API key
- Send emails with Clay sequencer
- Starts at 15,000 actions/mo
- Starts at 180,000 actions/year
- 30K data credits/yr
- Everything in Free, plus...
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Launch email campaigns via integrations
- Reuse functions across workflows
- Starts at 40,000 actions/mo
- Starts at 480,000 actions/year
- 72K data credits/yr
- Everything in Launch, plus...
- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
- Unlimited ad audiences
- Get priority support
- Custom actions
- Custom data credits
- Everything in Growth, plus...
- Run unlimited search and unlimited imports with Audiences
- Sign in with SSO
- Role-based access control (RBAC)
- Dedicated growth strategist
- Onboarding & co-building
- Bi-annual business reviews
Pricing verified from the vendor pricing page.
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Who It's For3 rolesSales ManagersSales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelMarket Research Analysts and Marketing Specialists
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