Does Amplemarket or Clay have a free plan?

Amplemarket is a paid tool with a free trial. Clay is available for free with a free trial. Always verify current pricing directly with the vendor.

Amplemarket vs Clay

Q: Can I use Amplemarket and Clay together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Amplemarket and Clay with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Amplemarket

Empower sales teams with AI to find, engage, and convert customers faster.

0.0(0)

PAID

94% data quality

Clay

Go to market with unique data and the ability to act on it.

0.0(0)

FREEMIUM

95% data quality

Trust & Reliability

Amplemarket

Users:1K-10K

Customers (per vendor):Mistral AI, Pylon, Omni +7

GDPR

SOC 2

Too Close to Call

Clay (7.3) vs Amplemarket (7.0) — difference of 0.3 points

AI Comparison Summary

Amplemarket

7.0

avg score

Clay

7.3

avg score

Clay leads overall — particularly in Support & Ecosystem.

Based on 6 dimensions

How scores are calculated

Overall Winner

Clay

7.3 / 10

Amplemarket

Best For

Automating lead generation for sales teams

Crafting hyper-personalized outreach for sellers

Scaling sales operations for sales leaders

Streamlining revenue operations for RevOps teams

Not Ideal For

Individuals or very small teams seeking a free or low-cost sales tool

Companies not focused on B2B outbound sales and lead generation

Users who prefer entirely manual, non-automated sales processes

Clay

Best For

Automating multi-step research workflows for GTM teams

Enriching CRM data for sales and marketing operations

Building highly targeted outbound campaigns

Tracking buying signals and intent for sales reps

Not Ideal For

Individuals or small businesses with very basic data needs

Teams without a clear Go-To-Market strategy or existing data infrastructure

Users seeking a simple, no-code drag-and-drop automation tool for general tasks

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Amplemarket is best for

🤖Automation & Agents8.0📊Data & Analytics6.5💬Chat & Conversation4.0

Clay is best for

🤖Automation & Agents7.0📊Data & Analytics6.0💬Chat & Conversation3.0

Filter by your use case:

Pros & Cons

Amplemarket

Pros

All-in-one platform replaces multiple sales tools (e.g., ZoomInfo, Outreach, Apollo)
AI-driven intent signals provide highly relevant leads and timing
Multichannel sequences with AI personalization, including voice notes, boost engagement
Automated workflows and AI assistance save significant time on research and manual tasks
Robust deliverability optimization features ensure emails land in inboxes
AI learns from user feedback to continuously improve personalization and objection handling

Cons

Requires an annual commitment for pricing plans
Custom pricing for Growth and Elite tiers may be a barrier for smaller teams
Full utilization requires integration with existing CRM and communication systems
AI voice note feature may not be suitable for all sales contexts or audiences

Clay

Pros

Access to 150+ premium data providers in one central platform
AI-led research agent (Claygent) for finding unique data points
Automates complex GTM workflows without extensive engineering
Achieves high data coverage and accuracy through multi-source enrichment
Offers flexible and iterable workflows for rapid experimentation
Provides enterprise-grade security and compliance (SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001)

Cons

Requires a solid understanding of GTM strategies and data workflows to maximize value
Usage-based pricing for actions and data credits can become complex for high-volume users
May have a learning curve for non-technical users despite natural language interfaces
Primarily focused on sales and marketing, less suitable for general business automation

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Amplemarket

7.0

/ 10

Clay

7.3

/ 10

Your pick

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Amplemarket

7.0▲ +1.0

Clay

6.0

Output Quality

Quality and accuracy of generated results

Amplemarket

8.0

Clay

8.0

Value for Money

Cost vs. features and output quality

Amplemarket

7.0

Clay

7.0

Customizability

Calculated

Ability to tailor to specific needs

Amplemarket

6.0

Clay

7.0▲ +1.0

Support & Ecosystem

Documentation, community, and support quality

Amplemarket

6.0

Clay

8.0▲ +2.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Amplemarket

8.0

Clay

8.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Amplemarket

Task

Clay

9.0

Lead Scoring

8.0

6.0

Pipeline Management

6.0

8.0

Outreach Automation

7.0

Email Tracking

5.0

7.0

Meeting Scheduling

4.0

5.0

Deal Forecasting

3.0

8.0

Contact Enrichment

10.0

4.0

Conversation Intelligence

3.0

Territory Management

7.0

Reporting Analytics

6.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Amplemarket or Clay?

Both are strong options. Amplemarket has a rating of 0.0/5 (0 reviews), while Clay has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Amplemarket cheaper than Clay?

Amplemarket starts at $300/month (paid model) with a free trial. Clay starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Amplemarket and Clay?

Amplemarket — "Empower sales teams with AI to find, engage, and convert customers faster.". Clay — "Go to market with unique data and the ability to act on it.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Amplemarket and Clay together?

Explore Alternatives

Amplemarket Alternatives

Tools similar to Amplemarket

Clay Alternatives

Tools similar to Clay

Compare More AI Tools

Use our comparison tool to compare up to 5 AI tools side-by-side with AI-powered recommendations.