Apollo.io vs Persado
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Apollo.io
Users:1M-10M
Customers (per vendor):Customer.io, GTM Ops, Census +7
GDPR
SOC 2
Too Close to Call
Apollo.io (7.0) vs Persado (6.8) — difference of 0.2 points
AI Comparison Summary
Apollo.io
7.0
avg score
Persado
6.8
avg score
Apollo.io leads overall — particularly in Integration Power.
Based on 6 dimensions
How scores are calculatedOverall Winner
Apollo.io
7.0 / 10
Apollo.io
Best For
Building pipeline smarter for sales and marketing teams
Accelerating prospecting for sales development representatives
Qualifying and acting on inbound leads for sales teams
Enriching B2B data for smarter targeting
Not Ideal For
Individuals or teams not focused on B2B sales or marketing.
Users seeking a purely free solution without credit limitations for extensive data access.
Businesses that do not require a comprehensive sales engagement platform and only need basic CRM or data services.
Persado
Best For
Marketing teams in regulated industries
Financial services marketers seeking compliance and growth
Retail and e-commerce brands needing personalization at scale
Telecommunications companies optimizing customer outreach
Not Ideal For
Small businesses or individual marketers without complex compliance needs
Non-marketing content generation (e.g., internal reports, technical documentation)
Users seeking a free or low-cost solution
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Apollo.io is best for
🤖Automation & Agents9.0💬Chat & Conversation8.0📊Data & Analytics8.0
Persado is best for
🤖Automation & Agents8.0📊Data & Analytics7.5✍️Writing & Content6.0
Filter by your use case:
Pros & Cons
Apollo.ioPros
- Unifies multiple sales tools (data, outreach, dialer, enrichment, CRM) into one platform, reducing tech stack complexity and cost.
- Provides access to a large and accurate B2B contact and company database (210M+ contacts, 30M+ companies).
- Automates multichannel outreach sequences and follow-ups with AI-powered personalization.
- Offers advanced filtering and AI lead scoring for highly precise lead targeting and prioritization.
- Integrates smoothly with major CRMs like Salesforce and HubSpot, ensuring seamless workflow.
- Includes AI-powered features for research, writing, call summaries, and conversation insights to enhance sales productivity.
Cons
- Credit-based system for accessing contact data (emails, phone numbers, enrichment, AI research, dialer) can incur additional costs.
- The free plan has limited AI Assistant chats and sequences, requiring upgrades for full functionality.
- Connecting non-Gmail/Microsoft email accounts for campaigns is restricted to paid plans.
- Some advanced features like Projects and the Mobile App are currently in beta, indicating potential instability or limited functionality.
- Requires familiarity with sales processes and platform configuration for optimal use, not a plug-and-play solution for complete beginners.
PersadoPros
- Outperforms human and other AI-generated copy 96% of the time
- Improves customer engagement by over 40%
- Reduces compliance rejection by 90% and time in reviews by 90%
- Reduces campaign cycle time by 80%
- Increases conversions by an average of 20% for CRM campaigns
- Enterprise-ready with ISO27001 and SOC 2 Type 2 certifications
- Leverages domain-specific models trained on billions of consumer interactions
- Provides transparent and auditable language model impact
- Ensures copyright-free and bias-free creative development
Cons
- Requires significant enterprise investment, not suitable for small budgets
- Implementation may require integration with complex existing martech stacks
- Primarily focused on text content, limited for other media types
- Requires non-PII data for optimal personalization, which may be a data governance challenge for some organizations
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Apollo.io
7.0
/ 10
Your pick
Persado
6.8
/ 10
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Apollo.io
6.0
Persado
6.0
Output Quality
AIQuality and accuracy of generated results
Apollo.io
8.0
Persado
9.0▲ +1.0
Value for Money
AICost vs. features and output quality
Apollo.io
7.0
Persado
7.0
Customizability
CalculatedAbility to tailor to specific needs
Apollo.io
5.0
Persado
5.0
Support & Ecosystem
AIDocumentation, community, and support quality
Apollo.io
8.0
Persado
8.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Apollo.io
8.0▲ +2.0
Persado
6.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Task Performance
Apollo.io
Task
Persado
9.05.0
Lead Scoring
* Task scores (1–10) are algorithmically generated from publicly available data.
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Apollo.io or Persado?
Both are strong options. Apollo.io has a rating of 0.0/5 (0 reviews), while Persado has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Apollo.io cheaper than Persado?
Apollo.io starts at free (freemium model) with a free trial. Persado starts at free (enterprise model). Use the Cost Calculator above for a detailed estimate.
What are the main differences between Apollo.io and Persado?
Apollo.io — "The AI sales platform for smarter, faster revenue growth". Persado — "Drive marketing growth and compliance at the speed of AI". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.