Does Apollo.io or Surfer SEO have a free plan?

Apollo.io is available for free with a free trial. Surfer SEO is a paid tool. Always verify current pricing directly with the vendor.

Apollo.io vs Surfer SEO

Q: Can I use Apollo.io and Surfer SEO together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Apollo.io and Surfer SEO with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Apollo.io

The AI sales platform for smarter, faster revenue growth

0.0(0)

FREEMIUM

92% data quality

Surfer SEO

Surfer Sp. z o.o.

Boost your online visibility in Google, ChatGPT, and other AI search engines.

0.0(0)

PAID

94% data quality

Trust & Reliability

Apollo.io

Users:1M-10M

Customers (per vendor):Customer.io, GTM Ops, Census +7

GDPR

SOC 2

Too Close to Call

Apollo.io (7.0) vs Surfer SEO (6.8) — difference of 0.2 points

AI Comparison Summary

Apollo.io

7.0

avg score

Surfer SEO

6.8

avg score

Apollo.io leads overall — particularly in Integration Power.

Based on 6 dimensions

How scores are calculated

Overall Winner

Apollo.io

7.0 / 10

Apollo.io

Best For

Building pipeline smarter for sales and marketing teams

Accelerating prospecting for sales development representatives

Qualifying and acting on inbound leads for sales teams

Enriching B2B data for smarter targeting

Not Ideal For

Individuals or teams not focused on B2B sales or marketing.

Users seeking a purely free solution without credit limitations for extensive data access.

Businesses that do not require a comprehensive sales engagement platform and only need basic CRM or data services.

Surfer SEO

Best For

Marketing managers seeking to improve content performance

SEO specialists aiming for higher rankings

Content managers and writers creating optimized articles

AI strategists monitoring brand presence in AI search

Not Ideal For

Individuals or small businesses with very limited budgets looking for a free SEO tool

Users primarily focused on technical SEO audits or backlink analysis without content optimization needs

Those seeking a comprehensive off-page SEO tool for link building or outreach

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Apollo.io is best for

🤖Automation & Agents9.0💬Chat & Conversation8.0📊Data & Analytics8.0

Surfer SEO is best for

📊Data & Analytics7.5✍️Writing & Content7.0🤖Automation & Agents7.0

Filter by your use case:

Pros & Cons

Apollo.io

Pros

Unifies multiple sales tools (data, outreach, dialer, enrichment, CRM) into one platform, reducing tech stack complexity and cost.
Provides access to a large and accurate B2B contact and company database (210M+ contacts, 30M+ companies).
Automates multichannel outreach sequences and follow-ups with AI-powered personalization.
Offers advanced filtering and AI lead scoring for highly precise lead targeting and prioritization.
Integrates smoothly with major CRMs like Salesforce and HubSpot, ensuring seamless workflow.
Includes AI-powered features for research, writing, call summaries, and conversation insights to enhance sales productivity.

Cons

Credit-based system for accessing contact data (emails, phone numbers, enrichment, AI research, dialer) can incur additional costs.
The free plan has limited AI Assistant chats and sequences, requiring upgrades for full functionality.
Connecting non-Gmail/Microsoft email accounts for campaigns is restricted to paid plans.
Some advanced features like Projects and the Mobile App are currently in beta, indicating potential instability or limited functionality.
Requires familiarity with sales processes and platform configuration for optimal use, not a plug-and-play solution for complete beginners.

Surfer SEO

Pros

Optimizes for both Google and AI chat visibility
Provides real-time content optimization feedback
Streamlines content creation with AI writing tools
Supports content optimization in multiple languages
Offers robust team collaboration features
Includes tools for plagiarism and AI content detection
Automates internal linking for improved site structure

Cons

No free plan available
only paid tiers
Fair usage policy applies to 'unlimited' features on higher plans
Requires a learning curve for new users to fully leverage all features
Focus is primarily on on-page SEO and content
less on technical or off-page SEO beyond internal links

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Apollo.io

7.0

/ 10

Your pick

Surfer SEO

6.8

/ 10

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Apollo.io

6.0

Surfer SEO

6.0

Output Quality

Quality and accuracy of generated results

Apollo.io

8.0

Surfer SEO

8.0

Value for Money

Cost vs. features and output quality

Apollo.io

7.0

Surfer SEO

7.0

Customizability

Calculated

Ability to tailor to specific needs

Apollo.io

5.0

Surfer SEO

6.0▲ +1.0

Support & Ecosystem

Documentation, community, and support quality

Apollo.io

8.0

Surfer SEO

8.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Apollo.io

8.0▲ +2.0

Surfer SEO

6.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Apollo.io

Task

Surfer SEO

9.0

Lead Scoring

5.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Apollo.io or Surfer SEO?

Both are strong options. Apollo.io has a rating of 0.0/5 (0 reviews), while Surfer SEO has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Apollo.io cheaper than Surfer SEO?

Apollo.io starts at free (freemium model) with a free trial. Surfer SEO starts at $49/month (paid model). Use the Cost Calculator above for a detailed estimate.

What are the main differences between Apollo.io and Surfer SEO?

Apollo.io — "The AI sales platform for smarter, faster revenue growth". Surfer SEO — "Boost your online visibility in Google, ChatGPT, and other AI search engines.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Apollo.io and Surfer SEO together?

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