Brand24 vs Persado
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Brand24
Users:10K-100K
Customers (per vendor):Samsung, Uber, Wondery +3
Persado
Users:1K-10K
Too Close to Call
Persado (6.8) vs Brand24 (6.5) — difference of 0.3 points
AI Comparison Summary
Brand24
6.5
avg score
Persado
6.8
avg score
Persado leads overall.
Based on 6 dimensions
How scores are calculatedOverall Winner
Persado
6.8 / 10
Brand24
Best For
Protecting brand reputation online
Measuring brand awareness and presence
Analyzing competitor strategies
Gathering customer insights and feedback
Not Ideal For
Users needing a completely free social listening tool beyond the trial period
Individuals or very small businesses with extremely limited marketing budgets
Direct social media content creation, scheduling, or publishing
Persado
Best For
Marketing teams in regulated industries
Financial services marketers seeking compliance and growth
Retail and e-commerce brands needing personalization at scale
Telecommunications companies optimizing customer outreach
Not Ideal For
Small businesses or individual marketers without complex compliance needs
Non-marketing content generation (e.g., internal reports, technical documentation)
Users seeking a free or low-cost solution
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Brand24 is best for
📊Data & Analytics8.0🤖Automation & Agents4.0
Persado is best for
🤖Automation & Agents8.0📊Data & Analytics7.5✍️Writing & Content6.0
Filter by your use case:
Pros & Cons
Brand24Pros
- Comprehensive monitoring across 25M+ online sources including social media, news, blogs, and reviews
- AI-powered sentiment analysis and language detection for 108 languages
- Real-time updates ensure immediate awareness of critical mentions
- Offers detailed reporting and analytics for reach, engagement, and awareness
- Provides a 14-day free trial with no credit card required
- Backed by world-class customer service with 80+ specialists
Cons
- Pricing can be high for individual users or very small businesses, starting at $199/month billed annually
- Lower-tier plans have limits on keywords and mentions, requiring upgrades for higher volume
- Some advanced AI features like Insights and Topics are limited on lower subscription tiers
- API access is available but may incur an extra fee depending on the plan
- Primarily a listening tool, not designed for direct social media publishing or engagement
PersadoPros
- Outperforms human and other AI-generated copy 96% of the time
- Improves customer engagement by over 40%
- Reduces compliance rejection by 90% and time in reviews by 90%
- Reduces campaign cycle time by 80%
- Increases conversions by an average of 20% for CRM campaigns
- Enterprise-ready with ISO27001 and SOC 2 Type 2 certifications
- Leverages domain-specific models trained on billions of consumer interactions
- Provides transparent and auditable language model impact
- Ensures copyright-free and bias-free creative development
Cons
- Requires significant enterprise investment, not suitable for small budgets
- Implementation may require integration with complex existing martech stacks
- Primarily focused on text content, limited for other media types
- Requires non-PII data for optimal personalization, which may be a data governance challenge for some organizations
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Brand24
6.5
/ 10
Persado
6.8
/ 10
Your pick
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Brand24
7.0▲ +1.0
Persado
6.0
Output Quality
AIQuality and accuracy of generated results
Brand24
8.0
Persado
9.0▲ +1.0
Value for Money
AICost vs. features and output quality
Brand24
6.0
Persado
7.0▲ +1.0
Customizability
CalculatedAbility to tailor to specific needs
Brand24
5.0
Persado
5.0
Support & Ecosystem
AIDocumentation, community, and support quality
Brand24
8.0
Persado
8.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Brand24
5.0
Persado
6.0▲ +1.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Task Performance
Brand24
Task
Persado
3.08.0
Campaign Creation
7.07.0
Audience Targeting
8.08.0
Performance Analytics
2.06.0
Content Calendar
10.07.0
Brand Monitoring
8.07.0
Competitive Analysis
3.06.0
Budget Optimization
4.08.0
Multi Channel Management
2.05.0
Lead Scoring
3.07.0
Attribution Tracking
* Task scores (1–10) are algorithmically generated from publicly available data.
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Brand24 or Persado?
Both are strong options. Brand24 has a rating of 0.0/5 (0 reviews), while Persado has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Brand24 cheaper than Persado?
Brand24 starts at $199/month (freemium model) with a free trial. Persado starts at free (enterprise model). Use the Cost Calculator above for a detailed estimate.
What are the main differences between Brand24 and Persado?
Brand24 — "Protect brand reputation and measure awareness with AI social listening.". Persado — "Drive marketing growth and compliance at the speed of AI". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.