Ema vs Certainly
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Ema
Customers (per vendor):Wipro, Teleperformance, NDI +3
GDPR
Certainly
Overall Winner: Ema
7.0/10 vs Certainly at 6.3/10
Leads in:
Integrations
Value for Money
AI Comparison Summary
Ema
7.0
avg score
Certainly
6.3
avg score
Ema leads overall — particularly in Value for Money and Integration Power.
Based on 6 dimensions
How scores are calculatedOverall Winner
Ema
7.0 / 10
Ema
Best For
Automating employee lifecycle processes for HR departments
Enhancing customer experience with conversational AI employees
Streamlining financial operations with intelligent automation
Building custom multi-agent workflows for enterprise tasks
Not Ideal For
Individual users or freelancers seeking simple AI tools
Small businesses with limited IT resources for complex integrations
Developers looking for an open-source AI agent framework
Certainly
Best For
Automating multi-step research workflows for analysts
Resolving customer support tickets instantly for large brands
Boosting e-commerce conversion rates with AI shopping assistants
Creating hyper-personalized marketing journeys for customer segments
Not Ideal For
Small businesses or individuals seeking self-service AI agent solutions
Users looking for transparent, fixed-price subscription models without sales engagement
Companies that prefer to build and manage their own AI agents from scratch without external expertise
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Ema is best for
🤖Automation & Agents8.0
Certainly is best for
🤖Automation & Agents8.0🎧Customer Support7.8🔍Research7.0
Filter by your use case:
Pros & Cons
EmaPros
- Leverages a proprietary EmaFusion™ model for high accuracy and cost efficiency
- Pre-integrated with hundreds of enterprise applications for easy deployment
- Supports multi-agent workflows for complex task automation
- Offers robust data governance and security features for sensitive information
- Provides pre-built AI agents and an AI Employee Builder for rapid solution development
Cons
- Primarily targets enterprise-level organizations, potentially less suitable for small businesses
- Requires significant integration and configuration for optimal performance across diverse systems
- Reliance on proprietary models may limit transparency or customization options for specific LLMs
- No explicit pricing information available, requiring direct contact for quotes
- May require internal expertise to fully leverage the Generative Workflow Engine for custom solutions
CertainlyPros
- Handles routine inquiries 24/7 with accurate, multilingual responses
- Continuously monitors performance and optimizes AI agents based on real interactions
- Provides seamless customer engagement across chat, email, social media, and QR codes
- Guarantees customer data is never used for AI/ML model training, ensuring privacy
- Offers dedicated onboarding and AI consulting services for comprehensive support
- Includes CRM-driven personalization for highly relevant customer interactions
Cons
- Pricing is enterprise-focused with no transparent, self-service tiers
- Requires contacting sales for all subscription plans, indicating a sales-led process
- All plans include annual conversation caps, with overage fees for exceeding limits
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Ema
7.0
/ 10
Your pick
Certainly
6.3
/ 10
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Ema
6.0
Certainly
6.0
Output Quality
AIQuality and accuracy of generated results
Ema
8.0
Certainly
8.0
Value for Money
AICost vs. features and output quality
Ema
7.0▲ +2.0
Certainly
5.0
Customizability
CalculatedAbility to tailor to specific needs
Ema
6.0
Certainly
6.0
Support & Ecosystem
AIDocumentation, community, and support quality
Ema
7.0
Certainly
7.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Ema
8.0▲ +2.0
Certainly
6.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Ema or Certainly?
Both are strong options. Ema has a rating of 0.0/5 (0 reviews), while Certainly has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Ema cheaper than Certainly?
Ema starts at free (enterprise model). Certainly starts at free (paid model). Use the Cost Calculator above for a detailed estimate.
What are the main differences between Ema and Certainly?
Ema — "One employee, infinite roles. Your Universal AI Employee.". Certainly — "Create fans with a digital twin of your best agent, resolving tickets and driving loyalty.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.