Does Frase or Insider have a free plan?

Frase is available for free with a free trial. Insider is a paid tool. Always verify current pricing directly with the vendor.

Frase vs Insider

Q: Can I use Frase and Insider together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Frase and Insider with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated June 2026

Frase

Copysmith AI, Inc.

Rank on Google. Get Cited by AI. The Agentic SEO & GEO Platform.

0.0(0)

FREEMIUM

97% data quality

Insider

Be unstoppable in customer engagement across every channel with AI.

0.0(0)

ENTERPRISE

90% data quality

Trust & Reliability

Frase

Uptime:99.9%Status page

Users:1K-10K

Customers (per vendor):Andela, ActiveCampaign, Asurion +25

GDPR

Overall Winner: Frase

7.3/10 vs Insider at 6.2/10

Leads in:

Customizability

Integrations

Ease of Use

AI Comparison Summary

Frase

7.3

avg score

Insider

6.2

avg score

Frase leads overall — particularly in Value for Money and Customizability and 1 more.

Based on 6 dimensions

How scores are calculated

Overall Winner

Frase

7.3 / 10

Frase

Best For

Content marketers aiming to improve search rankings and AI citations

SEO teams seeking to streamline content strategy and optimization

Marketing agencies managing content for multiple clients

Enterprises needing scalable content governance and AI visibility tracking

Not Ideal For

Users primarily needing advanced technical SEO audits without content focus

Individuals or teams with very limited budgets for content tools

Those seeking a pure AI writing tool without SEO/GEO optimization features

Insider

Best For

Orchestrating customer journeys across multiple channels

Personalizing customer experiences with AI

Unifying customer data for sharper segmentation

Automating marketing campaigns with predictive insights

Not Ideal For

Small businesses or startups with limited marketing budgets

Users seeking a simple, single-channel marketing tool

Individuals or solo entrepreneurs needing basic analytics

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Frase is best for

📊Data & Analytics8.0✍️Writing & Content7.0🤖Automation & Agents7.0

Insider is best for

🤖Automation & Agents9.0📊Data & Analytics7.0✍️Writing & Content6.0

Filter by your use case:

Pros & Cons

Frase

Pros

Unified platform for SEO and GEO optimization
reducing tool sprawl
AI Agent automates time-consuming research and content creation tasks
Real-time content scoring for both Google and AI search engines
Comprehensive AI visibility tracking across major generative AI platforms
Strong team collaboration and brand governance features
Direct integrations with popular CMS and productivity tools

Cons

No explicit mention of SDKs for deeper custom development
Pricing can become substantial for high-volume content needs
Relies heavily on AI
which may require human oversight for nuanced content
No specific data residency options mentioned beyond general encryption
Limited direct integrations with project management tools beyond Notion/Linear for import

Insider

Pros

Comprehensive AI-native platform with Agentic, Generative, and Predictive AI
Unmatched channel breadth for engaging customers everywhere
Unified customer data platform (CDP) for a 360-degree view
Accelerates time to value with rapid onboarding and migration support
Recognized as a leader by Gartner, Forrester, and IDC
Offers interactive platform tours and template libraries

Cons

Pricing information is not publicly available, requiring a demo request
May have a learning curve due to its extensive feature set
Primarily targets enterprise-level businesses, potentially complex for smaller teams
No explicit mention of offline mode for mobile applications

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Frase

7.3

/ 10

Clear winner

Insider

6.2

/ 10

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Frase

7.0▲ +1.0

Insider

6.0

Output Quality

Quality and accuracy of generated results

Frase

8.0

Insider

8.0

Value for Money

Cost vs. features and output quality

Frase

7.0▲ +2.0

Insider

5.0

Customizability

Calculated

Ability to tailor to specific needs

Frase

8.0▲ +3.0

Insider

5.0

Support & Ecosystem

Documentation, community, and support quality

Frase

6.0

Insider

7.0▲ +1.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Frase

8.0▲ +2.0

Insider

6.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Frase

Task

Insider

7.0

Campaign Creation

8.0

6.0

Audience Targeting

9.0

7.0

Performance Analytics

8.0

7.0

Content Calendar

6.0

8.0

Brand Monitoring

5.0

9.0

Competitive Analysis

6.0

5.0

Budget Optimization

7.0

Multi Channel Management

9.0

4.0

Lead Scoring

7.0

5.0

Attribution Tracking

7.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Frase or Insider?

Both are strong options. Frase has a rating of 0.0/5 (0 reviews), while Insider has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Frase cheaper than Insider?

Frase starts at $49/month (freemium model) with a free trial. Insider starts at free (enterprise model). Use the Cost Calculator above for a detailed estimate.

What are the main differences between Frase and Insider?

Frase — "Rank on Google. Get Cited by AI. The Agentic SEO & GEO Platform.". Insider — "Be unstoppable in customer engagement across every channel with AI.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Frase and Insider together?

Explore Alternatives

Frase Alternatives

Tools similar to Frase

Insider Alternatives

Tools similar to Insider

Compare More AI Tools

Use our comparison tool to compare up to 5 AI tools side-by-side with AI-powered recommendations.