HubSpot vs Brand24

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated October 2026

HubSpot

HubSpot, Inc.

The HubSpot Customer Platform — software & tools for your business

Freemium

81% verification coverage

Brand24

Brand24 Global Inc.

AI social listening tool — brand monitoring & sentiment

Paid

82% verification coverage

Trust & Reliability

HubSpot

Users:100K-1M

Customers (per vendor):eBay, DoorDash, Reddit +2

GDPR

SOC 2

HIPAA

Brand24

Users:1K-10K

Customers (per vendor):Samsung, Uber, Wondery +3

GDPR

Overall Winner: HubSpot

7.7/10 vs Brand24 at 5.0/10

Leads in:

Integration

Customization

Support

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

HubSpot

7.7

avg score

Brand24

5.0

avg score

HubSpot leads overall — particularly in Customization and Support and 2 more.

Based on 7 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

HubSpot

7.7 / 10

HubSpot

Best For

Small businesses and startups looking for an all-in-one platform to acquire and retain customers

Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service

Go-to-market teams aiming to automate lead generation, sales prospecting, and customer support with AI

Companies focused on improving customer satisfaction and retention through integrated data and AI

Brand24

Best For

Marketers measuring brand awareness and share of voice

PR professionals monitoring media coverage and reputation across diverse online sources

Agencies managing multiple client brands for social listening and reporting

Startups and small businesses analyzing customer feedback to inform product decisions

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

HubSpot is best for

💬Chat & Conversation7.7🎧Customer Support7.6🤖Automation & Agents7.3

Brand24 is best for

🎧Customer Support9.0📊Data & Analytics7.0🔍Research7.0

Filter by your use case:

Limitations

HubSpot

Cons

No cons listed yet.

Brand24

Cons

Pricing can be high for individual users or very small businesses, starting at $199/month annually
API access is an extra fee for some plans, not included by default
Smart Context Search and AI Visibility module are add-ons for most plans

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

HubSpot

7.7

/ 10

Clear winner

Brand24

5.0

/ 10

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

HubSpot

6.0

Brand24

6.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

HubSpot

8.0▲ +3.0

Brand24

5.0

Support

How strong is the documentation, customer support, community, and learning resources?

HubSpot

8.0▲ +3.0

Brand24

5.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

HubSpot

9.0▲ +6.0

Brand24

3.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

HubSpot

7.0▲ +4.0

Brand24

3.0

Performance

Calculated

Latency + throughput speed

HubSpot

8.0

Brand24

8.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

HubSpot

—

Brand24

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

HubSpot

Task

Brand24

8.0

Campaign Creation

2.0

8.0

Audience Targeting

3.0

8.0

Performance Analytics

6.0

Content Calendar

1.0

5.0

Brand Monitoring

9.0

4.0

Competitive Analysis

8.0

5.0

Budget Optimization

1.0

8.0

Multi Channel Management

3.0

8.0

Lead Scoring

1.0

7.0

Attribution Tracking

2.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, HubSpot or Brand24?

Both are strong options. HubSpot is a strong choice, while Brand24 is a strong choice. The best choice depends on your specific use case, budget, and workflow requirements.

Is HubSpot cheaper than Brand24?

HubSpot starts at free (freemium model). Brand24 starts at $199/month (paid model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between HubSpot and Brand24?

HubSpot — "The HubSpot Customer Platform — software & tools for your business". Brand24 — "AI social listening tool — brand monitoring & sentiment". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use HubSpot and Brand24 together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine HubSpot and Brand24 with other tools and save your AI toolkit.

Does HubSpot or Brand24 have a free plan?

HubSpot is available for free. Brand24 is a paid tool with a free trial. Always verify current pricing directly with the vendor.

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