HubSpot vs Semrush

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed August 2026

HubSpot

HubSpot, Inc.

The HubSpot Customer Platform — software & tools for your business

Freemium

81% verification coverage

Semrush

Semrush Holdings

Your Unfair Advantage for Growing Brand Visibility

Freemium

74% verification coverage

Trust & Reliability

HubSpot

Users:100K-1M

Customers (per vendor):eBay, DoorDash, Reddit +2

GDPR

SOC 2

HIPAA

Semrush

Users:10M-50M

Customers (per vendor):ZoomInfo, Samsung, LG +7

GDPR

Overall Winner: HubSpot

7.5/10 vs Semrush at 7.0/10

Leads in:

Integration

Customization

Compliance & Data Protection

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

HubSpot

7.5

avg score

Semrush

7.0

avg score

HubSpot leads overall — particularly in Customization and Integration.

Semrush has an edge in Ease of Use.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

HubSpot

7.5 / 10

HubSpot

Best For

Small businesses and startups looking for an all-in-one platform to acquire and retain customers

Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service

Go-to-market teams aiming to automate lead generation, sales prospecting, and customer support with AI

Companies focused on improving customer satisfaction and retention through integrated data and AI

Semrush

Best For

Solopreneurs growing their online presence

Freelancers managing multiple client brands

Small teams building their first marketing campaigns

Mid-market companies orchestrating global visibility

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

HubSpot is best for

💬Chat & Conversation7.7🎧Customer Support7.6🤖Automation & Agents7.3

Semrush is best for

📊Data & Analytics8.6✍️Writing & Content8.2🔍Research7.5

Filter by your use case:

Limitations

HubSpot

Cons

No cons listed yet.

Semrush

Cons

No cons listed yet.

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

HubSpot

7.5

/ 10

Your pick

Semrush

7.0

/ 10

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

HubSpot

6.0

Semrush

8.0▲ +2.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

HubSpot

8.0▲ +2.0

Semrush

6.0

Support

How strong is the documentation, customer support, community, and learning resources?

HubSpot

7.0

Semrush

8.0▲ +1.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

HubSpot

9.0▲ +3.0

Semrush

6.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

HubSpot

7.0▲ +1.0

Semrush

6.0

Performance

Calculated

Latency + throughput speed

HubSpot

8.0

Semrush

8.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

HubSpot

—

Semrush

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

HubSpot

Task

Semrush

8.0

Campaign Creation

6.0

8.0

Audience Targeting

7.0

8.0

Performance Analytics

8.0

6.0

Content Calendar

7.0

5.0

Brand Monitoring

8.0

4.0

Competitive Analysis

10.0

5.0

Budget Optimization

6.0

8.0

Multi Channel Management

7.0

8.0

Lead Scoring

2.0

7.0

Attribution Tracking

5.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between HubSpot and Semrush?

HubSpot — "The HubSpot Customer Platform — software & tools for your business". Semrush — "Your Unfair Advantage for Growing Brand Visibility". The Features section on this page compares them side by side.

Who is HubSpot best for compared with Semrush?

HubSpot is best for Small businesses and startups looking for an all-in-one platform to acquire and retain customers; and for Businesses from one-person teams to 2,000+ employee enterprises unifying marketing, sales and service. Semrush is best for Solopreneurs growing their online presence; and for Freelancers managing multiple client brands.

How does the pricing of HubSpot compare with Semrush?

HubSpot is freemium, includes a free plan. Semrush is freemium, includes a free plan, paid plans start at $139/month, offers a free trial. Always verify current pricing with the vendor.

Does HubSpot or Semrush have a free plan?

HubSpot has a free plan. Semrush has a free plan and offers a free trial. Always verify current pricing with the vendor.

Do HubSpot and Semrush offer an API?

HubSpot offers a public API. Semrush offers a public API.

Explore Alternatives

HubSpot Alternatives

Tools similar to HubSpot

Semrush Alternatives

Tools similar to Semrush

Compare More AI Tools

Use our comparison tool to compare up to 5 AI tools side-by-side with AI-powered recommendations.