Does Persado or Clay have a free plan?

Persado is a paid tool. Clay is available for free with a free trial. Always verify current pricing directly with the vendor.

Persado vs Clay

Q: Can I use Persado and Clay together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Persado and Clay with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Persado

Drive marketing growth and compliance at the speed of AI

0.0(0)

ENTERPRISE

85% data quality

Clay

Go to market with unique data and the ability to act on it.

0.0(0)

FREEMIUM

95% data quality

Trust & Reliability

Persado

Users:1K-10K

Customers (per vendor):SoFi, Ally, Lending Club +7

GDPR

SOC 2

Overall Winner: Clay

7.3/10 vs Persado at 6.8/10

Leads in:

Integrations

Customizability

AI Comparison Summary

Persado

6.8

avg score

Clay

7.3

avg score

Clay leads overall — particularly in Customizability and Integration Power.

Based on 6 dimensions

How scores are calculated

Overall Winner

Clay

7.3 / 10

Persado

Best For

Marketing teams in regulated industries

Financial services marketers seeking compliance and growth

Retail and e-commerce brands needing personalization at scale

Telecommunications companies optimizing customer outreach

Not Ideal For

Small businesses or individual marketers without complex compliance needs

Non-marketing content generation (e.g., internal reports, technical documentation)

Users seeking a free or low-cost solution

Clay

Best For

Automating multi-step research workflows for GTM teams

Enriching CRM data for sales and marketing operations

Building highly targeted outbound campaigns

Tracking buying signals and intent for sales reps

Not Ideal For

Individuals or small businesses with very basic data needs

Teams without a clear Go-To-Market strategy or existing data infrastructure

Users seeking a simple, no-code drag-and-drop automation tool for general tasks

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Persado is best for

🤖Automation & Agents8.0📊Data & Analytics7.5✍️Writing & Content6.0

Clay is best for

🤖Automation & Agents7.0📊Data & Analytics6.0💬Chat & Conversation3.0

Filter by your use case:

Pros & Cons

Persado

Pros

Outperforms human and other AI-generated copy 96% of the time
Improves customer engagement by over 40%
Reduces compliance rejection by 90% and time in reviews by 90%
Reduces campaign cycle time by 80%
Increases conversions by an average of 20% for CRM campaigns
Enterprise-ready with ISO27001 and SOC 2 Type 2 certifications
Leverages domain-specific models trained on billions of consumer interactions
Provides transparent and auditable language model impact
Ensures copyright-free and bias-free creative development

Cons

Requires significant enterprise investment, not suitable for small budgets
Implementation may require integration with complex existing martech stacks
Primarily focused on text content, limited for other media types
Requires non-PII data for optimal personalization, which may be a data governance challenge for some organizations

Clay

Pros

Access to 150+ premium data providers in one central platform
AI-led research agent (Claygent) for finding unique data points
Automates complex GTM workflows without extensive engineering
Achieves high data coverage and accuracy through multi-source enrichment
Offers flexible and iterable workflows for rapid experimentation
Provides enterprise-grade security and compliance (SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001)

Cons

Requires a solid understanding of GTM strategies and data workflows to maximize value
Usage-based pricing for actions and data credits can become complex for high-volume users
May have a learning curve for non-technical users despite natural language interfaces
Primarily focused on sales and marketing, less suitable for general business automation

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Persado

6.8

/ 10

Clay

7.3

/ 10

Your pick

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Persado

6.0

Clay

6.0

Output Quality

Quality and accuracy of generated results

Persado

9.0▲ +1.0

Clay

8.0

Value for Money

Cost vs. features and output quality

Persado

7.0

Clay

7.0

Customizability

Calculated

Ability to tailor to specific needs

Persado

5.0

Clay

7.0▲ +2.0

Support & Ecosystem

Documentation, community, and support quality

Persado

8.0

Clay

8.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Persado

6.0

Clay

8.0▲ +2.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Persado

Task

Clay

5.0

Lead Scoring

8.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Persado or Clay?

Both are strong options. Persado has a rating of 0.0/5 (0 reviews), while Clay has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Persado cheaper than Clay?

Persado starts at free (enterprise model). Clay starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Persado and Clay?

Persado — "Drive marketing growth and compliance at the speed of AI". Clay — "Go to market with unique data and the ability to act on it.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Persado and Clay together?

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