Salesforce Marketing Cloud vs Smartly

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed October 2026

Salesforce Marketing Cloud

Salesforce, Inc.

Multiply every marketer with agents that act.

Paid

77% verification coverage

Smartly

Smartly.io Solutions Oy

AI Advertising Platform

Enterprise

73% verification coverage

Trust & Reliability

Salesforce Marketing Cloud

Users:100K-1M

Customers (per vendor):Indeed, Fisher & Paykel, F1 +2

GDPR

HIPAA

Smartly

Customers (per vendor):Samsung, Spotify, Uber +7

GDPR

Overall Winner: Salesforce Marketing Cloud

6.8/10 vs Smartly at 4.8/10

Leads in:

Support

Integration

Ease of Use

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

Salesforce Marketing Cloud

6.8

avg score

Smartly

4.8

avg score

Salesforce Marketing Cloud leads overall — particularly in Ease of Use and Customization and 1 more.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

Salesforce Marketing Cloud

6.8 / 10

Salesforce Marketing Cloud

Best For

Leading marketing teams of every size and industry

Marketers needing to personalize campaigns and customer journeys

Businesses aiming to scale two-way customer engagement

Companies looking to optimize marketing ROI and customer lifetime value

Smartly

Best For

Agency teams streamlining client workflows

Performance teams optimizing campaigns with intelligent creative

Brand teams scaling messaging across platforms

Creative teams automating ad production at scale

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Salesforce Marketing Cloud is best for

🤖Automation & Agents7.7📊Data & Analytics6.5✍️Writing & Content4.3

Smartly is best for

🎧Customer Support9.0🤖Automation & Agents7.8🎨Image & Design5.8

Filter by your use case:

Limitations

Salesforce Marketing Cloud

Cons

Generative AI capabilities require product-specific add-ons
Most Salesforce products use annual contracts, generally paid annually in advance

Smartly

Cons

Pricing is not publicly available and requires contacting sales
Product updates require login to access (footer)
Smartly does not control personal data processing by online advertising platforms or third-party services
Only the Google Chrome browser is officially supported

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

Salesforce Marketing Cloud

6.8

/ 10

Clear winner

Smartly

4.8

/ 10

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

Salesforce Marketing Cloud

7.0▲ +4.0

Smartly

3.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

Salesforce Marketing Cloud

7.0▲ +4.0

Smartly

3.0

Support

How strong is the documentation, customer support, community, and learning resources?

Salesforce Marketing Cloud

8.0▲ +1.0

Smartly

7.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

Salesforce Marketing Cloud

8.0▲ +3.0

Smartly

5.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

Salesforce Marketing Cloud

6.0

Smartly

6.0

Performance

Calculated

Latency + throughput speed

Salesforce Marketing Cloud

5.0

Smartly

5.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

Salesforce Marketing Cloud

—

Smartly

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

Salesforce Marketing Cloud

Task

Smartly

9.0

Campaign Creation

9.0

Audience Targeting

7.0

8.0

Performance Analytics

9.0

6.0

Content Calendar

3.0

5.0

Brand Monitoring

6.0

5.0

Competitive Analysis

3.0

8.0

Budget Optimization

9.0

Multi Channel Management

9.0

8.0

Lead Scoring

2.0

8.0

Attribution Tracking

7.0

3.0

Blog Writing

1.0

3.0

Article Generation

1.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between Salesforce Marketing Cloud and Smartly?

Salesforce Marketing Cloud — "Multiply every marketer with agents that act". Smartly — "AI Advertising Platform". The Features section on this page compares them side by side.

Who is Salesforce Marketing Cloud best for compared with Smartly?

Salesforce Marketing Cloud is best for Leading marketing teams of every size and industry; and for Marketers needing to personalize campaigns and customer journeys. Smartly is best for Agency teams streamlining client workflows; and for Performance teams optimizing campaigns with intelligent creative.

How does the pricing of Salesforce Marketing Cloud compare with Smartly?

Salesforce Marketing Cloud is paid, paid plans start at $25/month, offers a free trial. Smartly is enterprise-priced (custom quote). Always verify current pricing with the vendor.

Does Salesforce Marketing Cloud or Smartly have a free plan?

Salesforce Marketing Cloud lists no free plan and offers a free trial. Smartly does not list a free plan in our data. Always verify current pricing with the vendor.

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