Semrush vs Smartly

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed October 2026

Semrush

Semrush Holdings

Your Unfair Advantage for Growing Brand Visibility

Freemium

74% verification coverage

Smartly

Smartly.io Solutions Oy

AI Advertising Platform

Enterprise

73% verification coverage

Trust & Reliability

Semrush

Users:10M-50M

Customers (per vendor):ZoomInfo, Samsung, LG +7

GDPR

Smartly

Customers (per vendor):Samsung, Spotify, Uber +7

GDPR

Overall Winner: Semrush

7.0/10 vs Smartly at 4.8/10

Leads in:

Ease of Use

Support

Performance

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

Semrush

7.0

avg score

Smartly

4.8

avg score

Semrush leads overall — particularly in Ease of Use and Customization and 1 more.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

Semrush

7.0 / 10

Semrush

Best For

Solopreneurs growing their online presence

Freelancers managing multiple client brands

Small teams building their first marketing campaigns

Mid-market companies orchestrating global visibility

Smartly

Best For

Agency teams streamlining client workflows

Performance teams optimizing campaigns with intelligent creative

Brand teams scaling messaging across platforms

Creative teams automating ad production at scale

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Semrush is best for

📊Data & Analytics8.6✍️Writing & Content8.2🔍Research7.5

Smartly is best for

🎧Customer Support9.0🤖Automation & Agents7.8🎨Image & Design5.8

Filter by your use case:

Limitations

Semrush

Cons

No cons listed yet.

Smartly

Cons

Pricing is not publicly available and requires contacting sales
Product updates require login to access (footer)
Smartly does not control personal data processing by online advertising platforms or third-party services
Only the Google Chrome browser is officially supported

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

Semrush

7.0

/ 10

Clear winner

Smartly

4.8

/ 10

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

Semrush

8.0▲ +5.0

Smartly

3.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

Semrush

6.0▲ +3.0

Smartly

3.0

Support

How strong is the documentation, customer support, community, and learning resources?

Semrush

8.0▲ +1.0

Smartly

7.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

Semrush

6.0▲ +1.0

Smartly

5.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

Semrush

6.0

Smartly

6.0

Performance

Calculated

Latency + throughput speed

Semrush

8.0▲ +3.0

Smartly

5.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

Semrush

—

Smartly

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

Semrush

Task

Smartly

10.0

Keyword Research

1.0

8.0

Content Optimization

1.0

9.0

Rank Tracking

1.0

10.0

Backlink Analysis

1.0

9.0

Site Audit

1.0

10.0

Competitor Seo Analysis

1.0

8.0

Serp Monitoring

1.0

8.0

Content Suggestions

2.0

9.0

Technical Seo

1.0

8.0

Reporting Dashboards

5.0

6.0

Campaign Creation

9.0

7.0

Audience Targeting

7.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between Semrush and Smartly?

Semrush — "Your Unfair Advantage for Growing Brand Visibility". Smartly — "AI Advertising Platform". The Features section on this page compares them side by side.

Who is Semrush best for compared with Smartly?

Semrush is best for Solopreneurs growing their online presence; and for Freelancers managing multiple client brands. Smartly is best for Agency teams streamlining client workflows; and for Performance teams optimizing campaigns with intelligent creative.

How does the pricing of Semrush compare with Smartly?

Semrush is freemium, includes a free plan, paid plans start at $139/month, offers a free trial. Smartly is enterprise-priced (custom quote). Always verify current pricing with the vendor.

Does Semrush or Smartly have a free plan?

Semrush has a free plan and offers a free trial. Smartly does not list a free plan in our data. Always verify current pricing with the vendor.

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