Does Smartly or Frase have a free plan?

Smartly is a paid tool. Frase is available for free with a free trial. Always verify current pricing directly with the vendor.

Smartly vs Frase

Q: Can I use Smartly and Frase together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Smartly and Frase with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Smartly

Smartly.io Solutions Oy

Unify creative and media with AI for smarter, faster cross-channel ads.

0.0(0)

ENTERPRISE

90% data quality

Frase

Copysmith AI, Inc.

Rank on Google. Get Cited by AI. The Agentic SEO & GEO Platform.

0.0(0)

FREEMIUM

97% data quality

Trust & Reliability

Smartly

Users:1K-10K

Customers (per vendor):Foot Locker, Nutrafol, KLM +6

GDPR

Frase

Overall Winner: Frase

7.3/10 vs Smartly at 6.7/10

Leads in:

Customizability

Ease of Use

AI Comparison Summary

Smartly

6.7

avg score

Frase

7.3

avg score

Frase leads overall — particularly in Customizability.

Smartly has an edge in Support & Ecosystem.

Based on 6 dimensions

How scores are calculated

Overall Winner

Frase

7.3 / 10

Smartly

Best For

Building personalized ads across multiple channels

Optimizing media spend with AI

Scaling creative production efficiently

Gaining actionable insights from ad campaigns

Not Ideal For

Individual freelancers or very small businesses with limited ad budgets.

Users seeking a simple, free, or low-cost ad management tool.

Companies that only run ads on a single, niche platform.

Frase

Best For

Content marketers aiming to improve search rankings and AI citations

SEO teams seeking to streamline content strategy and optimization

Marketing agencies managing content for multiple clients

Enterprises needing scalable content governance and AI visibility tracking

Not Ideal For

Users primarily needing advanced technical SEO audits without content focus

Individuals or teams with very limited budgets for content tools

Those seeking a pure AI writing tool without SEO/GEO optimization features

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Smartly is best for

🤖Automation & Agents9.0📊Data & Analytics7.0✍️Writing & Content6.0

Frase is best for

📊Data & Analytics8.0✍️Writing & Content7.0🤖Automation & Agents7.0

Filter by your use case:

Pros & Cons

Smartly

Pros

Unifies creative and media workflows for better ad performance.
AI-powered optimization for budget allocation and creative.
Supports major social, display, and CTV channels from one platform.
Automates tedious tasks, saving significant time for marketing teams.
Provides 24/7 support from human experts.
Offers real-time, actionable insights for faster decision-making.

Cons

Likely high cost given 'Enterprise' pricing and target audience.
Requires integration with existing ad accounts and platforms.
May have a learning curve for new users due to comprehensive features.
No explicit mention of a free trial or transparent pricing.

Frase

Pros

Unified platform for SEO and GEO optimization
reducing tool sprawl
AI Agent automates time-consuming research and content creation tasks
Real-time content scoring for both Google and AI search engines
Comprehensive AI visibility tracking across major generative AI platforms
Strong team collaboration and brand governance features
Direct integrations with popular CMS and productivity tools

Cons

No explicit mention of SDKs for deeper custom development
Pricing can become substantial for high-volume content needs
Relies heavily on AI
which may require human oversight for nuanced content
No specific data residency options mentioned beyond general encryption
Limited direct integrations with project management tools beyond Notion/Linear for import

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Smartly

6.7

/ 10

Frase

7.3

/ 10

Your pick

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Smartly

6.0

Frase

7.0▲ +1.0

Output Quality

Quality and accuracy of generated results

Smartly

8.0

Frase

8.0

Value for Money

Cost vs. features and output quality

Smartly

7.0

Frase

7.0

Customizability

Calculated

Ability to tailor to specific needs

Smartly

3.0

Frase

8.0▲ +5.0

Support & Ecosystem

Documentation, community, and support quality

Smartly

8.0▲ +2.0

Frase

6.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Smartly

8.0

Frase

8.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Smartly

Task

Frase

9.0

Campaign Creation

7.0

Audience Targeting

6.0

8.0

Performance Analytics

7.0

6.0

Content Calendar

7.0

Brand Monitoring

8.0

6.0

Competitive Analysis

9.0

Budget Optimization

5.0

9.0

Multi Channel Management

7.0

5.0

Lead Scoring

4.0

6.0

Attribution Tracking

5.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Smartly or Frase?

Both are strong options. Smartly has a rating of 0.0/5 (0 reviews), while Frase has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Smartly cheaper than Frase?

Smartly starts at free (enterprise model). Frase starts at $49/month (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Smartly and Frase?

Smartly — "Unify creative and media with AI for smarter, faster cross-channel ads.". Frase — "Rank on Google. Get Cited by AI. The Agentic SEO & GEO Platform.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Smartly and Frase together?

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