Does Smartly or Semrush have a free plan?

Smartly is a paid tool. Semrush is available for free with a free trial. Always verify current pricing directly with the vendor.

Smartly vs Semrush

Q: Can I use Smartly and Semrush together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Smartly and Semrush with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Smartly

Smartly.io Solutions Oy

Unify creative and media with AI for smarter, faster cross-channel ads.

0.0(0)

ENTERPRISE

90% data quality

Semrush

Be found everywhere search happens across digital channels.

0.0(0)

FREEMIUM

94% data quality

Trust & Reliability

Smartly

Users:1K-10K

Customers (per vendor):Foot Locker, Nutrafol, KLM +6

GDPR

Semrush

Too Close to Call

Semrush (7.0) vs Smartly (6.7) — difference of 0.3 points

AI Comparison Summary

Smartly

6.7

avg score

Semrush

7.0

avg score

Semrush leads overall — particularly in Customizability.

Based on 6 dimensions

How scores are calculated

Overall Winner

Semrush

7.0 / 10

Smartly

Best For

Building personalized ads across multiple channels

Optimizing media spend with AI

Scaling creative production efficiently

Gaining actionable insights from ad campaigns

Not Ideal For

Individual freelancers or very small businesses with limited ad budgets.

Users seeking a simple, free, or low-cost ad management tool.

Companies that only run ads on a single, niche platform.

Semrush

Best For

Improving organic search rankings for websites

Analyzing competitor digital marketing strategies

Optimizing content for SEO and AI search

Managing and scheduling social media posts

Not Ideal For

Users seeking a completely free, full-featured marketing suite

Individuals or businesses with very limited marketing budgets

Those who only need a single, niche marketing tool without broader integration

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Smartly is best for

🤖Automation & Agents9.0📊Data & Analytics7.0✍️Writing & Content6.0

Semrush is best for

✍️Writing & Content9.0🔍Research9.0📊Data & Analytics8.7

Filter by your use case:

Pros & Cons

Smartly

Pros

Unifies creative and media workflows for better ad performance.
AI-powered optimization for budget allocation and creative.
Supports major social, display, and CTV channels from one platform.
Automates tedious tasks, saving significant time for marketing teams.
Provides 24/7 support from human experts.
Offers real-time, actionable insights for faster decision-making.

Cons

Likely high cost given 'Enterprise' pricing and target audience.
Requires integration with existing ad accounts and platforms.
May have a learning curve for new users due to comprehensive features.
No explicit mention of a free trial or transparent pricing.

Semrush

Pros

Comprehensive suite of over 55 digital marketing tools
Extensive database of 27 billion keywords and 43 trillion backlinks
AI-powered insights for SEO, content, and advertising
Unified platform for managing multiple marketing channels
Offers a 7-day free trial for most toolkits
Supports multi-location and device data for position tracking

Cons

Higher-tier plans can be expensive for small businesses
Learning curve for new users due to the breadth of features
Some advanced features and integrations require add-ons
Free trial is limited to 7 days, requiring subscription for continued use

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Smartly

6.7

/ 10

Semrush

7.0

/ 10

Your pick

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Smartly

6.0

Semrush

6.0

Output Quality

Quality and accuracy of generated results

Smartly

8.0

Semrush

9.0▲ +1.0

Value for Money

Cost vs. features and output quality

Smartly

7.0

Semrush

7.0

Customizability

Calculated

Ability to tailor to specific needs

Smartly

3.0

Semrush

5.0▲ +2.0

Support & Ecosystem

Documentation, community, and support quality

Smartly

8.0

Semrush

8.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Smartly

8.0▲ +1.0

Semrush

7.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Smartly or Semrush?

Both are strong options. Smartly has a rating of 0.0/5 (0 reviews), while Semrush has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Smartly cheaper than Semrush?

Smartly starts at free (enterprise model). Semrush starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Smartly and Semrush?

Smartly — "Unify creative and media with AI for smarter, faster cross-channel ads.". Semrush — "Be found everywhere search happens across digital channels.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Smartly and Semrush together?

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