Does Smartly or ZoomInfo AI have a free plan?

Smartly is a paid tool. ZoomInfo AI is available for free with a free trial. Always verify current pricing directly with the vendor.

Smartly vs ZoomInfo AI

Q: Can I use Smartly and ZoomInfo AI together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Smartly and ZoomInfo AI with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Smartly

Smartly.io Solutions Oy

Unify creative and media with AI for smarter, faster cross-channel ads.

0.0(0)

ENTERPRISE

90% data quality

ZoomInfo AI

ZoomInfo

The AI platform for go-to-market teams, built on the world's best B2B data.

0.0(0)

FREEMIUM

94% data quality

Trust & Reliability

Smartly

Users:1K-10K

Customers (per vendor):Foot Locker, Nutrafol, KLM +6

GDPR

ZoomInfo AI

Overall Winner: ZoomInfo AI

7.2/10 vs Smartly at 6.7/10

Leads in:

Output Quality

Ease of Use

Customizability

AI Comparison Summary

Smartly

6.7

avg score

ZoomInfo AI

7.2

avg score

ZoomInfo AI leads overall — particularly in Customizability.

Based on 6 dimensions

How scores are calculated

Overall Winner

ZoomInfo AI

7.2 / 10

Smartly

Best For

Building personalized ads across multiple channels

Optimizing media spend with AI

Scaling creative production efficiently

Gaining actionable insights from ad campaigns

Not Ideal For

Individual freelancers or very small businesses with limited ad budgets.

Users seeking a simple, free, or low-cost ad management tool.

Companies that only run ads on a single, niche platform.

ZoomInfo AI

Best For

Prioritizing high-potential accounts for sales development teams

Preparing for sales deals with comprehensive buyer context for account executives

Identifying market changes and intent spikes for proactive outreach

Automating sales processes and enriching data for RevOps teams

Not Ideal For

Individual freelancers or very small businesses with limited budgets

Companies not focused on B2B sales, marketing, or recruiting

Users seeking a simple, free contact database without advanced AI features or integrations

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Smartly is best for

🤖Automation & Agents9.0📊Data & Analytics7.0✍️Writing & Content6.0

ZoomInfo AI is best for

📊Data & Analytics8.0🤖Automation & Agents8.0💬Chat & Conversation7.0

Filter by your use case:

Pros & Cons

Smartly

Pros

Unifies creative and media workflows for better ad performance.
AI-powered optimization for budget allocation and creative.
Supports major social, display, and CTV channels from one platform.
Automates tedious tasks, saving significant time for marketing teams.
Provides 24/7 support from human experts.
Offers real-time, actionable insights for faster decision-making.

Cons

Likely high cost given 'Enterprise' pricing and target audience.
Requires integration with existing ad accounts and platforms.
May have a learning curve for new users due to comprehensive features.
No explicit mention of a free trial or transparent pricing.

ZoomInfo AI

Pros

Unmatched depth and accuracy of B2B data for comprehensive insights
Real-time buyer intent signals and alerts for timely engagement
Seamless integration with existing CRM and sales engagement tools
Automates personalization and outreach tasks, saving significant time
Significantly increases sales productivity and pipeline generation with AI-guided actions
Complies with major data privacy regulations like GDPR and CCPA

Cons

Pricing is enterprise-focused, potentially expensive for very small businesses or startups
Requires integration with existing tech stack for full value and seamless operation
Effectiveness relies heavily on the quality and freshness of B2B data, despite claims of high accuracy

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Smartly

6.7

/ 10

ZoomInfo AI

7.2

/ 10

Your pick

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Smartly

6.0

ZoomInfo AI

7.0▲ +1.0

Output Quality

Quality and accuracy of generated results

Smartly

8.0

ZoomInfo AI

9.0▲ +1.0

Value for Money

Cost vs. features and output quality

Smartly

7.0▲ +1.0

ZoomInfo AI

6.0

Customizability

Calculated

Ability to tailor to specific needs

Smartly

3.0

ZoomInfo AI

6.0▲ +3.0

Support & Ecosystem

Documentation, community, and support quality

Smartly

8.0

ZoomInfo AI

8.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Smartly

8.0▲ +1.0

ZoomInfo AI

7.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Smartly

Task

ZoomInfo AI

5.0

Lead Scoring

9.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Smartly or ZoomInfo AI?

Both are strong options. Smartly has a rating of 0.0/5 (0 reviews), while ZoomInfo AI has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Smartly cheaper than ZoomInfo AI?

Smartly starts at free (enterprise model). ZoomInfo AI starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Smartly and ZoomInfo AI?

Smartly — "Unify creative and media with AI for smarter, faster cross-channel ads.". ZoomInfo AI — "The AI platform for go-to-market teams, built on the world's best B2B data.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Smartly and ZoomInfo AI together?

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