Does Submagic or Pictory have a free plan?

Submagic is available for free. Pictory is available for free with a free trial. Always verify current pricing directly with the vendor.

Submagic vs Pictory

Q: Can I use Submagic and Pictory together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Submagic and Pictory with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Submagic

TURBO STUDIO S.A.S.

Create viral shorts in seconds with AI, from raw footage to polished videos.

0.0(0)

FREEMIUM

94% data quality

Pictory

Pictory Corp

Generate engaging videos from text, URLs, images, and more in minutes.

0.0(0)

FREEMIUM

98% data quality

Trust & Reliability

Submagic

Users:1M-10M

Customers (per vendor):Shopify, Booking, Uber +7

GDPR

Pictory

Too Close to Call

Submagic (6.8) vs Pictory (6.5) — difference of 0.3 points

AI Comparison Summary

Submagic

6.8

avg score

Pictory

6.5

avg score

Submagic leads overall — particularly in Output Quality.

Pictory has an edge in Integration Power.

Based on 6 dimensions

How scores are calculated

Overall Winner

Submagic

6.8 / 10

Submagic

Best For

Creating viral short-form videos for social media

Repurposing long-form content into engaging clips

Automating video editing for content creators

Scaling video production for marketing teams and agencies

Not Ideal For

Professional long-form video editing requiring granular control

Users who prefer manual, frame-by-frame editing for artistic precision

Creating highly complex visual effects or motion graphics

Pictory

Best For

Generating marketing videos for campaigns

Creating educational tutorials and lessons

Producing corporate training content

Repurposing blog posts into video

Not Ideal For

Users needing advanced, manual, frame-by-frame video editing

Creating highly artistic or complex animated videos from scratch

Producing long-form documentary-style videos without significant manual input

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Submagic is best for

🤖Automation & Agents7.0✍️Writing & Content3.8🔍Research3.0

Pictory is best for

✍️Writing & Content7.0🎵Audio & Voice6.0🎬Video5.4

Filter by your use case:

Pros & Cons

Submagic

Pros

Significantly reduces video editing time (10x faster)
Generates highly accurate captions in many languages with trendy styles
Automates complex editing tasks like B-roll, zooms, and silence removal
Supports direct publishing and scheduling to major social media platforms
Offers team collaboration features for efficient workflows
Provides an API for integrating video editing into custom workflows

Cons

Free plan has a watermark and limited video duration/count
Advanced features like 4K export and custom templates are in higher tiers
AI avatar creation might have limitations in customization or realism
Reliance on AI for editing might limit creative control for highly specific edits
Magic Clips add-on costs extra on top of base plans

Pictory

Pros

Converts various content types (text, URL, PPT, image, audio) into video
Significantly reduces video production time and cost
Includes realistic AI voices from ElevenLabs and AI avatars
Offers extensive stock media libraries (Getty, Storyblocks)
Provides brand kit customization for consistent branding
Supports automation workflows with Zapier and Make
No credit card required for free trial

Cons

Text-to-video generation currently only supports English
PDF, Word, or Google Docs are not currently supported for article-to-video conversion
Unused video minutes do not roll over to the next month
No refunds on paid subscriptions

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Submagic

6.8

/ 10

Your pick

Pictory

6.5

/ 10

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Submagic

8.0▲ +1.0

Pictory

7.0

Output Quality

Quality and accuracy of generated results

Submagic

8.0▲ +2.0

Pictory

6.0

Value for Money

Cost vs. features and output quality

Submagic

7.0

Pictory

7.0

Customizability

Calculated

Ability to tailor to specific needs

Submagic

6.0▲ +1.0

Pictory

5.0

Support & Ecosystem

Documentation, community, and support quality

Submagic

6.0

Pictory

6.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Submagic

6.0

Pictory

8.0▲ +2.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Submagic or Pictory?

Both are strong options. Submagic has a rating of 0.0/5 (0 reviews), while Pictory has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Submagic cheaper than Pictory?

Submagic starts at free (freemium model). Pictory starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Submagic and Pictory?

Submagic — "Create viral shorts in seconds with AI, from raw footage to polished videos.". Pictory — "Generate engaging videos from text, URLs, images, and more in minutes.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Submagic and Pictory together?

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