What is Shopify Magic?

Shopify Magic is an AI assistant integrated into the Shopify platform. It helps merchants with tasks like generating product descriptions, customizing themes, automating workflows, and analyzing data using natural language commands.

How much does Shopify Magic cost?

Shopify Magic's AI features are included with all Shopify subscription plans. Shopify offers a 3-day free trial, followed by plans starting at $1 per month for the first 3 months, then standard monthly pricing applies.

What can Shopify Magic do?

Shopify Magic can generate product content, create customers and companies, build Flow automations, customize themes, edit emails, generate and edit images, create to-do lists, provide business recommendations, and generate analytics reports from natural language queries.

Is Shopify Magic free?

Shopify Magic is not a standalone free product, but its features are included as part of any paid Shopify subscription plan, which typically starts with a free trial period.

Does Shopify Magic have an API?

Shopify Magic itself is a built-in feature of Shopify. However, Shopify provides extensive APIs and developer tools (Shopify.dev) that allow for custom app development and integration, which Shopify Magic can assist in generating.

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Shopify Magic

Built-in AI assistant

E-commerce focused

Content generation

Workflow automation

Theme customization

Your commerce-obsessed AI assistant for Shopify merchants

Last updated: May 30, 2026

FREE

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Quick Answer

Shopify Magic is an AI assistant built into Shopify for merchants. It generates product content, customizes themes, and automates workflows. Best for e-commerce businesses looking to streamline operations and content creation. Included with all Shopify plans, starting with a free trial.

About Shopify Magic

Shopify Magic is an AI assistant built directly into the Shopify platform, designed to help merchants streamline and automate various e-commerce tasks. It generates product content, customizes online store themes, and automates workflows using natural language. Included with all Shopify plans, it helps businesses of all sizes manage their online stores more efficiently.

What Makes It Unique

Shopify Magic is deeply integrated into the Shopify ecosystem, providing commerce-specific AI assistance directly within the admin panel and mobile app, unlike standalone AI tools.

AI-extracted from public sources. May contain errors. Methodology · Are you Shopify Magic? Claim listing

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Use Cases & Target Users

Use Cases

Best For

Generating first drafts for e-commerce product listings

Automating marketing and operational workflows for online stores

Customizing Shopify themes without coding expertise

Analyzing store performance with natural language queries

Streamlining administrative tasks for online merchants

Company Size

SOLO

SMALL

MEDIUM

ENTERPRISE

Fit Score

Complexity

Intermediate

Target Team Size

INDIVIDUAL

SMALL_TEAM

LARGE_TEAM

Target Skill Level

BEGINNER

INTERMEDIATE

Key Features

Generate product content (descriptions, titles)

Suggest ways to optimize Shopify usage

Create customers and companies from natural language prompts

Generate Shopify Flow automations from natural language

Customize online store themes with natural language commands

Edit marketing emails using natural language

Technical Specifications

API Available

SDK Available

MCP Compatible

Open Source

Team Features

SSO/Enterprise

Webhook Support

Has Demo

Function Calling

Browser Extension

Sandbox Mode

Audit Logs

Free Plan

No Signup

Works Offline

Requires Host App

Framework

MCP Server

IDE Plugin

Inference API

SCIM Provisioning

Developer Access

API

ENTERPRISE

Webhooks

Deployment:

CLOUD

Compliance, Privacy & Trust

GDPR (as claimed): Yes

SOC 2 (as claimed): No

HIPAA (as claimed): No

Trains on user data: No

Pros

+Deeply integrated into the Shopify platform for seamless workflow
+Automates various e-commerce tasks from content creation to marketing
+Natural language interface simplifies complex operations for merchants
+Provides proactive business recommendations based on store data
+Available on both web and mobile for on-the-go management

Limitations

-Exclusively tied to the Shopify platform, not a standalone tool
-Functionality is limited to the Shopify ecosystem's capabilities
-Specific AI models used are not disclosed to the user
-Requires an active Shopify subscription to access AI features

Decision Intelligence

Best For

Generating first drafts for e-commerce product listings

Automating marketing and operational workflows for online stores

Customizing Shopify themes without coding expertise

Analyzing store performance with natural language queries

Streamlining administrative tasks for online merchants

Not Ideal For

Users not operating on the Shopify e-commerce platform

General-purpose AI tasks outside of e-commerce management

Advanced AI development or model fine-tuning

Users seeking a standalone AI tool independent of an e-commerce platform

Frequently Asked Questions

Your Actions

Dimension Scores

Ease of Use8/10

Output Quality7/10

Value for Money10/10

Customization7/10

Support9/10

Integration1/10

Task Scores

Product Listing

9

Checkout Optimization

8

Customer Analytics

7

Multi Channel Selling

7

Recommendation Engine

6

Shipping Integration

5

Inventory Management

3

Order Processing

3

Trust Score

44/100

Limited Data

Based on 6 data signals

Reflects publicly available data, not an independent audit

Social Proof10/40

Customers (per vendor website)Glossier, The Sill, Vacation Inc +5

Company Strength25/25

Team Size5000+

Funding$122M over 6 rounds

Company ListedShopify

Operational Trust4/20

Status PageView

Compliance5/15

GDPR (as claimed)Yes

Switching & Migration

Migration Difficulty

Significant Effort

Data portable as:

CSV

API

24/7 Live Chat + Email + Community Forum (Priority for Enterprise)

API Access

Quick Stats

CategoryContent Creation

PlatformsWEB, MOBILE, API

Integrations0+

LaunchedJan 2023

Setup Time5 min

AddedMar 2026

Company & Links

CompanyShopify

Documentation Changelog

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