Apollo.io vs Frase
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Apollo.io
Users:1M-10M
Customers (per vendor):Customer.io, GTM Ops, Census +7
GDPR
SOC 2
Too Close to Call
Frase (7.3) vs Apollo.io (7.0) — difference of 0.3 points
AI Comparison Summary
Apollo.io
7.0
avg score
Frase
7.3
avg score
Frase leads overall — particularly in Customizability.
Apollo.io has an edge in Support & Ecosystem.
Based on 6 dimensions
How scores are calculatedOverall Winner
Frase
7.3 / 10
Apollo.io
Best For
Building pipeline smarter for sales and marketing teams
Accelerating prospecting for sales development representatives
Qualifying and acting on inbound leads for sales teams
Enriching B2B data for smarter targeting
Not Ideal For
Individuals or teams not focused on B2B sales or marketing.
Users seeking a purely free solution without credit limitations for extensive data access.
Businesses that do not require a comprehensive sales engagement platform and only need basic CRM or data services.
Frase
Best For
Content marketers aiming to improve search rankings and AI citations
SEO teams seeking to streamline content strategy and optimization
Marketing agencies managing content for multiple clients
Enterprises needing scalable content governance and AI visibility tracking
Not Ideal For
Users primarily needing advanced technical SEO audits without content focus
Individuals or teams with very limited budgets for content tools
Those seeking a pure AI writing tool without SEO/GEO optimization features
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Apollo.io is best for
🤖Automation & Agents9.0💬Chat & Conversation8.0📊Data & Analytics8.0
Frase is best for
📊Data & Analytics8.0✍️Writing & Content7.0🤖Automation & Agents7.0
Filter by your use case:
Pros & Cons
Apollo.ioPros
- Unifies multiple sales tools (data, outreach, dialer, enrichment, CRM) into one platform, reducing tech stack complexity and cost.
- Provides access to a large and accurate B2B contact and company database (210M+ contacts, 30M+ companies).
- Automates multichannel outreach sequences and follow-ups with AI-powered personalization.
- Offers advanced filtering and AI lead scoring for highly precise lead targeting and prioritization.
- Integrates smoothly with major CRMs like Salesforce and HubSpot, ensuring seamless workflow.
- Includes AI-powered features for research, writing, call summaries, and conversation insights to enhance sales productivity.
Cons
- Credit-based system for accessing contact data (emails, phone numbers, enrichment, AI research, dialer) can incur additional costs.
- The free plan has limited AI Assistant chats and sequences, requiring upgrades for full functionality.
- Connecting non-Gmail/Microsoft email accounts for campaigns is restricted to paid plans.
- Some advanced features like Projects and the Mobile App are currently in beta, indicating potential instability or limited functionality.
- Requires familiarity with sales processes and platform configuration for optimal use, not a plug-and-play solution for complete beginners.
FrasePros
- Unified platform for SEO and GEO optimization
- reducing tool sprawl
- AI Agent automates time-consuming research and content creation tasks
- Real-time content scoring for both Google and AI search engines
- Comprehensive AI visibility tracking across major generative AI platforms
- Strong team collaboration and brand governance features
- Direct integrations with popular CMS and productivity tools
Cons
- No explicit mention of SDKs for deeper custom development
- Pricing can become substantial for high-volume content needs
- Relies heavily on AI
- which may require human oversight for nuanced content
- No specific data residency options mentioned beyond general encryption
- Limited direct integrations with project management tools beyond Notion/Linear for import
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Apollo.io
7.0
/ 10
Frase
7.3
/ 10
Your pick
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Apollo.io
6.0
Frase
7.0▲ +1.0
Output Quality
AIQuality and accuracy of generated results
Apollo.io
8.0
Frase
8.0
Value for Money
AICost vs. features and output quality
Apollo.io
7.0
Frase
7.0
Customizability
CalculatedAbility to tailor to specific needs
Apollo.io
5.0
Frase
8.0▲ +3.0
Support & Ecosystem
AIDocumentation, community, and support quality
Apollo.io
8.0▲ +2.0
Frase
6.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Apollo.io
8.0
Frase
8.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Task Performance
Apollo.io
Task
Frase
9.04.0
Lead Scoring
* Task scores (1–10) are algorithmically generated from publicly available data.
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Apollo.io or Frase?
Both are strong options. Apollo.io has a rating of 0.0/5 (0 reviews), while Frase has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Apollo.io cheaper than Frase?
Apollo.io starts at free (freemium model) with a free trial. Frase starts at $49/month (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.
What are the main differences between Apollo.io and Frase?
Apollo.io — "The AI sales platform for smarter, faster revenue growth". Frase — "Rank on Google. Get Cited by AI. The Agentic SEO & GEO Platform.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.