Brand24 vs Apollo.io
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Brand24
Users:10K-100K
Customers (per vendor):Samsung, Uber, Wondery +3
Apollo.io
Users:1M-10M
Overall Winner: Apollo.io
7.0/10 vs Brand24 at 6.5/10
Leads in:
Integrations
Value for Money
AI Comparison Summary
Brand24
6.5
avg score
Apollo.io
7.0
avg score
Apollo.io leads overall — particularly in Integration Power.
Based on 6 dimensions
How scores are calculatedOverall Winner
Apollo.io
7.0 / 10
Brand24
Best For
Protecting brand reputation online
Measuring brand awareness and presence
Analyzing competitor strategies
Gathering customer insights and feedback
Not Ideal For
Users needing a completely free social listening tool beyond the trial period
Individuals or very small businesses with extremely limited marketing budgets
Direct social media content creation, scheduling, or publishing
Apollo.io
Best For
Building pipeline smarter for sales and marketing teams
Accelerating prospecting for sales development representatives
Qualifying and acting on inbound leads for sales teams
Enriching B2B data for smarter targeting
Not Ideal For
Individuals or teams not focused on B2B sales or marketing.
Users seeking a purely free solution without credit limitations for extensive data access.
Businesses that do not require a comprehensive sales engagement platform and only need basic CRM or data services.
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Brand24 is best for
📊Data & Analytics8.0🤖Automation & Agents4.0
Apollo.io is best for
🤖Automation & Agents9.0💬Chat & Conversation8.0📊Data & Analytics8.0
Filter by your use case:
Pros & Cons
Brand24Pros
- Comprehensive monitoring across 25M+ online sources including social media, news, blogs, and reviews
- AI-powered sentiment analysis and language detection for 108 languages
- Real-time updates ensure immediate awareness of critical mentions
- Offers detailed reporting and analytics for reach, engagement, and awareness
- Provides a 14-day free trial with no credit card required
- Backed by world-class customer service with 80+ specialists
Cons
- Pricing can be high for individual users or very small businesses, starting at $199/month billed annually
- Lower-tier plans have limits on keywords and mentions, requiring upgrades for higher volume
- Some advanced AI features like Insights and Topics are limited on lower subscription tiers
- API access is available but may incur an extra fee depending on the plan
- Primarily a listening tool, not designed for direct social media publishing or engagement
Apollo.ioPros
- Unifies multiple sales tools (data, outreach, dialer, enrichment, CRM) into one platform, reducing tech stack complexity and cost.
- Provides access to a large and accurate B2B contact and company database (210M+ contacts, 30M+ companies).
- Automates multichannel outreach sequences and follow-ups with AI-powered personalization.
- Offers advanced filtering and AI lead scoring for highly precise lead targeting and prioritization.
- Integrates smoothly with major CRMs like Salesforce and HubSpot, ensuring seamless workflow.
- Includes AI-powered features for research, writing, call summaries, and conversation insights to enhance sales productivity.
Cons
- Credit-based system for accessing contact data (emails, phone numbers, enrichment, AI research, dialer) can incur additional costs.
- The free plan has limited AI Assistant chats and sequences, requiring upgrades for full functionality.
- Connecting non-Gmail/Microsoft email accounts for campaigns is restricted to paid plans.
- Some advanced features like Projects and the Mobile App are currently in beta, indicating potential instability or limited functionality.
- Requires familiarity with sales processes and platform configuration for optimal use, not a plug-and-play solution for complete beginners.
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Brand24
6.5
/ 10
Apollo.io
7.0
/ 10
Your pick
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Brand24
7.0▲ +1.0
Apollo.io
6.0
Output Quality
AIQuality and accuracy of generated results
Brand24
8.0
Apollo.io
8.0
Value for Money
AICost vs. features and output quality
Brand24
6.0
Apollo.io
7.0▲ +1.0
Customizability
CalculatedAbility to tailor to specific needs
Brand24
5.0
Apollo.io
5.0
Support & Ecosystem
AIDocumentation, community, and support quality
Brand24
8.0
Apollo.io
8.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Brand24
5.0
Apollo.io
8.0▲ +3.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Task Performance
Brand24
Task
Apollo.io
2.09.0
Lead Scoring
* Task scores (1–10) are algorithmically generated from publicly available data.
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Brand24 or Apollo.io?
Both are strong options. Brand24 has a rating of 0.0/5 (0 reviews), while Apollo.io has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Brand24 cheaper than Apollo.io?
Brand24 starts at $199/month (freemium model) with a free trial. Apollo.io starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.
What are the main differences between Brand24 and Apollo.io?
Brand24 — "Protect brand reputation and measure awareness with AI social listening.". Apollo.io — "The AI sales platform for smarter, faster revenue growth". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.