Brand24 vs Hotjar AI
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Brand24
Users:10K-100K
Customers (per vendor):Samsung, Uber, Wondery +3
Hotjar AI
Users:1M-10M
Overall Winner: Hotjar AI
7.8/10 vs Brand24 at 6.5/10
Leads in:
Integrations
Customizability
Value for Money
AI Comparison Summary
Brand24
6.5
avg score
Hotjar AI
7.8
avg score
Hotjar AI leads overall — particularly in Customizability and Integration Power.
Based on 6 dimensions
How scores are calculatedOverall Winner
Hotjar AI
7.8 / 10
Brand24
Best For
Protecting brand reputation online
Measuring brand awareness and presence
Analyzing competitor strategies
Gathering customer insights and feedback
Not Ideal For
Users needing a completely free social listening tool beyond the trial period
Individuals or very small businesses with extremely limited marketing budgets
Direct social media content creation, scheduling, or publishing
Hotjar AI
Best For
Optimizing website and app user experiences
Identifying user friction points and drop-offs
Collecting and analyzing user feedback
Prioritizing product improvements based on impact
Not Ideal For
Users needing deep, raw data analysis without visual context
Teams requiring extensive custom development or highly specialized analytics beyond user behavior
Businesses with extremely low website traffic that don't need advanced analytics
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Brand24 is best for
📊Data & Analytics8.0🤖Automation & Agents4.0
Hotjar AI is best for
💻Coding & Dev7.0🎨Image & Design7.0📊Data & Analytics7.0
Filter by your use case:
Pros & Cons
Brand24Pros
- Comprehensive monitoring across 25M+ online sources including social media, news, blogs, and reviews
- AI-powered sentiment analysis and language detection for 108 languages
- Real-time updates ensure immediate awareness of critical mentions
- Offers detailed reporting and analytics for reach, engagement, and awareness
- Provides a 14-day free trial with no credit card required
- Backed by world-class customer service with 80+ specialists
Cons
- Pricing can be high for individual users or very small businesses, starting at $199/month billed annually
- Lower-tier plans have limits on keywords and mentions, requiring upgrades for higher volume
- Some advanced AI features like Insights and Topics are limited on lower subscription tiers
- API access is available but may incur an extra fee depending on the plan
- Primarily a listening tool, not designed for direct social media publishing or engagement
Hotjar AIPros
- Free plan available with 200k monthly sessions and basic features
- AI-powered insights (Sense AI) for automated summaries and issue identification
- Comprehensive suite of tools including heatmaps, session replays, funnels, and surveys
- Strong focus on privacy and compliance (GDPR, CCPA, ISO certified)
- Extensive integrations with 115+ marketing, analytics, and collaboration tools
- Easy to set up with no credit card required for free trial
Cons
- Free plan has limited data access (1 month) and project allowance (1 project)
- Advanced features like multi-session replay summaries and revenue tracking are only available in higher-tier plans
- Pricing for higher tiers (Pro, Enterprise) requires contacting sales, lacking transparency
- Session replay access is limited to 2-3 months in Growth/Pro plans, not unlimited
- Monthly session and response limits apply, stopping data collection once reached
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Brand24
6.5
/ 10
Hotjar AI
7.8
/ 10
Clear winner
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Brand24
7.0
Hotjar AI
7.0
Output Quality
AIQuality and accuracy of generated results
Brand24
8.0
Hotjar AI
8.0
Value for Money
AICost vs. features and output quality
Brand24
6.0
Hotjar AI
7.0▲ +1.0
Customizability
CalculatedAbility to tailor to specific needs
Brand24
5.0
Hotjar AI
8.0▲ +3.0
Support & Ecosystem
AIDocumentation, community, and support quality
Brand24
8.0▲ +1.0
Hotjar AI
7.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Brand24
5.0
Hotjar AI
10.0▲ +5.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Brand24 or Hotjar AI?
Both are strong options. Brand24 has a rating of 0.0/5 (0 reviews), while Hotjar AI has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Brand24 cheaper than Hotjar AI?
Brand24 starts at $199/month (freemium model) with a free trial. Hotjar AI starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.
What are the main differences between Brand24 and Hotjar AI?
Brand24 — "Protect brand reputation and measure awareness with AI social listening.". Hotjar AI — "Understand user behavior and optimize digital experiences with AI-powered insights.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.