Braze vs Salesforce Marketing Cloud

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed October 2026

Braze

Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.

Paid

79% verification coverage

Salesforce Marketing Cloud

Salesforce, Inc.

Multiply every marketer with agents that act.

Paid

77% verification coverage

Trust & Reliability

Braze

Customers (per vendor):Virgin Media O2, RTL+, Uswitch +5

GDPR

SOC 2

HIPAA

Salesforce Marketing Cloud

Users:100K-1M

Customers (per vendor):Indeed, Fisher & Paykel, F1 +2

GDPR

HIPAA

Overall Winner: Braze

7.8/10 vs Salesforce Marketing Cloud at 6.8/10

Leads in:

Integration

Compliance & Data Protection

Performance

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

Braze

7.8

avg score

Salesforce Marketing Cloud

6.8

avg score

Braze leads overall — particularly in Compliance & Data Protection and Performance.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

Braze

7.8 / 10

Braze

Best For

Early-stage growth teams launching personalized cross-channel messaging

Companies scaling engagement across multiple channels and team members

Brands optimizing performance with advanced AI capabilities and personalization

Forward-thinking enterprises running engagement at massive scale

Salesforce Marketing Cloud

Best For

Leading marketing teams of every size and industry

Marketers needing to personalize campaigns and customer journeys

Businesses aiming to scale two-way customer engagement

Companies looking to optimize marketing ROI and customer lifetime value

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Braze is best for

🤖Automation & Agents8.0💻Coding & Dev7.0🎨Image & Design7.0

Salesforce Marketing Cloud is best for

🤖Automation & Agents7.7📊Data & Analytics6.5✍️Writing & Content4.3

Filter by your use case:

Limitations

Braze

Cons

Braze does not offer a free plan
Pricing scales with Monthly Active Users (MAU) and Action Credits

Salesforce Marketing Cloud

Cons

Generative AI capabilities require product-specific add-ons
Most Salesforce products use annual contracts, generally paid annually in advance

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

Braze

7.8

/ 10

Clear winner

Salesforce Marketing Cloud

6.8

/ 10

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

Braze

7.0

Salesforce Marketing Cloud

7.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

Braze

7.0

Salesforce Marketing Cloud

7.0

Support

How strong is the documentation, customer support, community, and learning resources?

Braze

8.0

Salesforce Marketing Cloud

8.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

Braze

9.0▲ +1.0

Salesforce Marketing Cloud

8.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

Braze

8.0▲ +2.0

Salesforce Marketing Cloud

6.0

Performance

Calculated

Latency + throughput speed

Braze

8.0▲ +3.0

Salesforce Marketing Cloud

5.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

Braze

—

Salesforce Marketing Cloud

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

Braze

Task

Salesforce Marketing Cloud

9.0

Campaign Creation

9.0

Audience Targeting

9.0

8.0

Performance Analytics

8.0

6.0

Content Calendar

6.0

4.0

Budget Optimization

8.0

9.0

Multi Channel Management

9.0

7.0

Lead Scoring

8.0

6.0

Attribution Tracking

8.0

9.0

Workflow Building

8.0

Trigger Variety

8.0

7.0

Action Library

7.0

6.0

Error Handling

5.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between Braze and Salesforce Marketing Cloud?

Braze — "Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output". Salesforce Marketing Cloud — "Multiply every marketer with agents that act". The Features section on this page compares them side by side.

Who is Braze best for compared with Salesforce Marketing Cloud?

Braze is best for Early-stage growth teams launching personalized cross-channel messaging; and for Companies scaling engagement across multiple channels and team members. Salesforce Marketing Cloud is best for Leading marketing teams of every size and industry; and for Marketers needing to personalize campaigns and customer journeys.

How does the pricing of Braze compare with Salesforce Marketing Cloud?

Braze is paid. Salesforce Marketing Cloud is paid, paid plans start at $25/month, offers a free trial. Always verify current pricing with the vendor.

Does Braze or Salesforce Marketing Cloud have a free plan?

Braze lists no free plan. Salesforce Marketing Cloud lists no free plan and offers a free trial. Always verify current pricing with the vendor.

Do Braze and Salesforce Marketing Cloud offer an API?

Braze offers a public API. Salesforce Marketing Cloud offers a public API.

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