Hotjar AI vs Apollo.io
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Hotjar AI
Users:1M-10M
Customers (per vendor):Hubspot, HelloFresh, Unbounce +7
GDPR
SOC 2
Overall Winner: Hotjar AI
7.8/10 vs Apollo.io at 7.0/10
Leads in:
Integrations
Customizability
Ease of Use
AI Comparison Summary
Hotjar AI
7.8
avg score
Apollo.io
7.0
avg score
Hotjar AI leads overall — particularly in Customizability and Integration Power.
Based on 6 dimensions
How scores are calculatedOverall Winner
Hotjar AI
7.8 / 10
Hotjar AI
Best For
Optimizing website and app user experiences
Identifying user friction points and drop-offs
Collecting and analyzing user feedback
Prioritizing product improvements based on impact
Not Ideal For
Users needing deep, raw data analysis without visual context
Teams requiring extensive custom development or highly specialized analytics beyond user behavior
Businesses with extremely low website traffic that don't need advanced analytics
Apollo.io
Best For
Building pipeline smarter for sales and marketing teams
Accelerating prospecting for sales development representatives
Qualifying and acting on inbound leads for sales teams
Enriching B2B data for smarter targeting
Not Ideal For
Individuals or teams not focused on B2B sales or marketing.
Users seeking a purely free solution without credit limitations for extensive data access.
Businesses that do not require a comprehensive sales engagement platform and only need basic CRM or data services.
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Hotjar AI is best for
💻Coding & Dev7.0🎨Image & Design7.0📊Data & Analytics7.0
Apollo.io is best for
🤖Automation & Agents9.0💬Chat & Conversation8.0📊Data & Analytics8.0
Filter by your use case:
Pros & Cons
Hotjar AIPros
- Free plan available with 200k monthly sessions and basic features
- AI-powered insights (Sense AI) for automated summaries and issue identification
- Comprehensive suite of tools including heatmaps, session replays, funnels, and surveys
- Strong focus on privacy and compliance (GDPR, CCPA, ISO certified)
- Extensive integrations with 115+ marketing, analytics, and collaboration tools
- Easy to set up with no credit card required for free trial
Cons
- Free plan has limited data access (1 month) and project allowance (1 project)
- Advanced features like multi-session replay summaries and revenue tracking are only available in higher-tier plans
- Pricing for higher tiers (Pro, Enterprise) requires contacting sales, lacking transparency
- Session replay access is limited to 2-3 months in Growth/Pro plans, not unlimited
- Monthly session and response limits apply, stopping data collection once reached
Apollo.ioPros
- Unifies multiple sales tools (data, outreach, dialer, enrichment, CRM) into one platform, reducing tech stack complexity and cost.
- Provides access to a large and accurate B2B contact and company database (210M+ contacts, 30M+ companies).
- Automates multichannel outreach sequences and follow-ups with AI-powered personalization.
- Offers advanced filtering and AI lead scoring for highly precise lead targeting and prioritization.
- Integrates smoothly with major CRMs like Salesforce and HubSpot, ensuring seamless workflow.
- Includes AI-powered features for research, writing, call summaries, and conversation insights to enhance sales productivity.
Cons
- Credit-based system for accessing contact data (emails, phone numbers, enrichment, AI research, dialer) can incur additional costs.
- The free plan has limited AI Assistant chats and sequences, requiring upgrades for full functionality.
- Connecting non-Gmail/Microsoft email accounts for campaigns is restricted to paid plans.
- Some advanced features like Projects and the Mobile App are currently in beta, indicating potential instability or limited functionality.
- Requires familiarity with sales processes and platform configuration for optimal use, not a plug-and-play solution for complete beginners.
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Hotjar AI
7.8
/ 10
Your pick
Apollo.io
7.0
/ 10
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Hotjar AI
7.0▲ +1.0
Apollo.io
6.0
Output Quality
AIQuality and accuracy of generated results
Hotjar AI
8.0
Apollo.io
8.0
Value for Money
AICost vs. features and output quality
Hotjar AI
7.0
Apollo.io
7.0
Customizability
CalculatedAbility to tailor to specific needs
Hotjar AI
8.0▲ +3.0
Apollo.io
5.0
Support & Ecosystem
AIDocumentation, community, and support quality
Hotjar AI
7.0
Apollo.io
8.0▲ +1.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Hotjar AI
10.0▲ +2.0
Apollo.io
8.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Hotjar AI or Apollo.io?
Both are strong options. Hotjar AI has a rating of 0.0/5 (0 reviews), while Apollo.io has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Hotjar AI cheaper than Apollo.io?
Hotjar AI starts at free (freemium model) with a free trial. Apollo.io starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.
What are the main differences between Hotjar AI and Apollo.io?
Hotjar AI — "Understand user behavior and optimize digital experiences with AI-powered insights.". Apollo.io — "The AI sales platform for smarter, faster revenue growth". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.