Hotjar AI vs Clay
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Hotjar AI
Users:1M-10M
Customers (per vendor):Hubspot, HelloFresh, Unbounce +7
GDPR
SOC 2
Overall Winner: Hotjar AI
7.8/10 vs Clay at 7.3/10
Leads in:
Integrations
Customizability
Ease of Use
AI Comparison Summary
Hotjar AI
7.8
avg score
Clay
7.3
avg score
Hotjar AI leads overall — particularly in Integration Power.
Based on 6 dimensions
How scores are calculatedOverall Winner
Hotjar AI
7.8 / 10
Hotjar AI
Best For
Optimizing website and app user experiences
Identifying user friction points and drop-offs
Collecting and analyzing user feedback
Prioritizing product improvements based on impact
Not Ideal For
Users needing deep, raw data analysis without visual context
Teams requiring extensive custom development or highly specialized analytics beyond user behavior
Businesses with extremely low website traffic that don't need advanced analytics
Clay
Best For
Automating multi-step research workflows for GTM teams
Enriching CRM data for sales and marketing operations
Building highly targeted outbound campaigns
Tracking buying signals and intent for sales reps
Not Ideal For
Individuals or small businesses with very basic data needs
Teams without a clear Go-To-Market strategy or existing data infrastructure
Users seeking a simple, no-code drag-and-drop automation tool for general tasks
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Hotjar AI is best for
💻Coding & Dev7.0🎨Image & Design7.0📊Data & Analytics7.0
Clay is best for
🤖Automation & Agents7.0📊Data & Analytics6.0💬Chat & Conversation3.0
Filter by your use case:
Pros & Cons
Hotjar AIPros
- Free plan available with 200k monthly sessions and basic features
- AI-powered insights (Sense AI) for automated summaries and issue identification
- Comprehensive suite of tools including heatmaps, session replays, funnels, and surveys
- Strong focus on privacy and compliance (GDPR, CCPA, ISO certified)
- Extensive integrations with 115+ marketing, analytics, and collaboration tools
- Easy to set up with no credit card required for free trial
Cons
- Free plan has limited data access (1 month) and project allowance (1 project)
- Advanced features like multi-session replay summaries and revenue tracking are only available in higher-tier plans
- Pricing for higher tiers (Pro, Enterprise) requires contacting sales, lacking transparency
- Session replay access is limited to 2-3 months in Growth/Pro plans, not unlimited
- Monthly session and response limits apply, stopping data collection once reached
ClayPros
- Access to 150+ premium data providers in one central platform
- AI-led research agent (Claygent) for finding unique data points
- Automates complex GTM workflows without extensive engineering
- Achieves high data coverage and accuracy through multi-source enrichment
- Offers flexible and iterable workflows for rapid experimentation
- Provides enterprise-grade security and compliance (SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001)
Cons
- Requires a solid understanding of GTM strategies and data workflows to maximize value
- Usage-based pricing for actions and data credits can become complex for high-volume users
- May have a learning curve for non-technical users despite natural language interfaces
- Primarily focused on sales and marketing, less suitable for general business automation
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Hotjar AI
7.8
/ 10
Your pick
Clay
7.3
/ 10
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Hotjar AI
7.0▲ +1.0
Clay
6.0
Output Quality
AIQuality and accuracy of generated results
Hotjar AI
8.0
Clay
8.0
Value for Money
AICost vs. features and output quality
Hotjar AI
7.0
Clay
7.0
Customizability
CalculatedAbility to tailor to specific needs
Hotjar AI
8.0▲ +1.0
Clay
7.0
Support & Ecosystem
AIDocumentation, community, and support quality
Hotjar AI
7.0
Clay
8.0▲ +1.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Hotjar AI
10.0▲ +2.0
Clay
8.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Hotjar AI or Clay?
Both are strong options. Hotjar AI has a rating of 0.0/5 (0 reviews), while Clay has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Hotjar AI cheaper than Clay?
Hotjar AI starts at free (freemium model) with a free trial. Clay starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.
What are the main differences between Hotjar AI and Clay?
Hotjar AI — "Understand user behavior and optimize digital experiences with AI-powered insights.". Clay — "Go to market with unique data and the ability to act on it.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.