Does Hotjar AI or Semrush have a free plan?

Hotjar AI is available for free with a free trial. Semrush is available for free with a free trial. Always verify current pricing directly with the vendor.

Hotjar AI vs Semrush

Q: Can I use Hotjar AI and Semrush together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Hotjar AI and Semrush with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Hotjar AI

Hotjar (Contentsquare)

Understand user behavior and optimize digital experiences with AI-powered insights.

0.0(0)

FREEMIUM

94% data quality

Semrush

Be found everywhere search happens across digital channels.

0.0(0)

FREEMIUM

94% data quality

Trust & Reliability

Hotjar AI

Users:1M-10M

Customers (per vendor):Hubspot, HelloFresh, Unbounce +7

GDPR

SOC 2

Overall Winner: Hotjar AI

7.8/10 vs Semrush at 7.0/10

Leads in:

Integrations

Customizability

Ease of Use

AI Comparison Summary

Hotjar AI

7.8

avg score

Semrush

7.0

avg score

Hotjar AI leads overall — particularly in Customizability and Integration Power.

Based on 6 dimensions

How scores are calculated

Overall Winner

Hotjar AI

7.8 / 10

Hotjar AI

Best For

Optimizing website and app user experiences

Identifying user friction points and drop-offs

Collecting and analyzing user feedback

Prioritizing product improvements based on impact

Not Ideal For

Users needing deep, raw data analysis without visual context

Teams requiring extensive custom development or highly specialized analytics beyond user behavior

Businesses with extremely low website traffic that don't need advanced analytics

Semrush

Best For

Improving organic search rankings for websites

Analyzing competitor digital marketing strategies

Optimizing content for SEO and AI search

Managing and scheduling social media posts

Not Ideal For

Users seeking a completely free, full-featured marketing suite

Individuals or businesses with very limited marketing budgets

Those who only need a single, niche marketing tool without broader integration

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Hotjar AI is best for

💻Coding & Dev7.0🎨Image & Design7.0📊Data & Analytics7.0

Semrush is best for

✍️Writing & Content9.0🔍Research9.0📊Data & Analytics8.7

Filter by your use case:

Pros & Cons

Hotjar AI

Pros

Free plan available with 200k monthly sessions and basic features
AI-powered insights (Sense AI) for automated summaries and issue identification
Comprehensive suite of tools including heatmaps, session replays, funnels, and surveys
Strong focus on privacy and compliance (GDPR, CCPA, ISO certified)
Extensive integrations with 115+ marketing, analytics, and collaboration tools
Easy to set up with no credit card required for free trial

Cons

Free plan has limited data access (1 month) and project allowance (1 project)
Advanced features like multi-session replay summaries and revenue tracking are only available in higher-tier plans
Pricing for higher tiers (Pro, Enterprise) requires contacting sales, lacking transparency
Session replay access is limited to 2-3 months in Growth/Pro plans, not unlimited
Monthly session and response limits apply, stopping data collection once reached

Semrush

Pros

Comprehensive suite of over 55 digital marketing tools
Extensive database of 27 billion keywords and 43 trillion backlinks
AI-powered insights for SEO, content, and advertising
Unified platform for managing multiple marketing channels
Offers a 7-day free trial for most toolkits
Supports multi-location and device data for position tracking

Cons

Higher-tier plans can be expensive for small businesses
Learning curve for new users due to the breadth of features
Some advanced features and integrations require add-ons
Free trial is limited to 7 days, requiring subscription for continued use

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Hotjar AI

7.8

/ 10

Your pick

Semrush

7.0

/ 10

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Hotjar AI

7.0▲ +1.0

Semrush

6.0

Output Quality

Quality and accuracy of generated results

Hotjar AI

8.0

Semrush

9.0▲ +1.0

Value for Money

Cost vs. features and output quality

Hotjar AI

7.0

Semrush

7.0

Customizability

Calculated

Ability to tailor to specific needs

Hotjar AI

8.0▲ +3.0

Semrush

5.0

Support & Ecosystem

Documentation, community, and support quality

Hotjar AI

7.0

Semrush

8.0▲ +1.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Hotjar AI

10.0▲ +3.0

Semrush

7.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Hotjar AI or Semrush?

Both are strong options. Hotjar AI has a rating of 0.0/5 (0 reviews), while Semrush has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Hotjar AI cheaper than Semrush?

Hotjar AI starts at free (freemium model) with a free trial. Semrush starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Hotjar AI and Semrush?

Hotjar AI — "Understand user behavior and optimize digital experiences with AI-powered insights.". Semrush — "Be found everywhere search happens across digital channels.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Hotjar AI and Semrush together?

Explore Alternatives

Hotjar AI Alternatives

Tools similar to Hotjar AI

Semrush Alternatives

Tools similar to Semrush

Compare More AI Tools

Use our comparison tool to compare up to 5 AI tools side-by-side with AI-powered recommendations.