Does Insider or Clay have a free plan?

Insider is a paid tool. Clay is available for free with a free trial. Always verify current pricing directly with the vendor.

Insider vs Clay

Q: Can I use Insider and Clay together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Insider and Clay with other tools and save your AI toolkit.

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Insider

Be unstoppable in customer engagement across every channel with AI.

0.0(0)

ENTERPRISE

90% data quality

Clay

Go to market with unique data and the ability to act on it.

0.0(0)

FREEMIUM

95% data quality

Trust & Reliability

Insider

Users:1K-10K

Customers (per vendor):Vodafone, Clarins, Adidas +2

GDPR

SOC 2

Overall Winner: Clay

7.3/10 vs Insider at 6.2/10

Leads in:

Support

Integrations

Value for Money

AI Comparison Summary

Insider

6.2

avg score

Clay

7.3

avg score

Clay leads overall — particularly in Value for Money and Customizability and 1 more.

Based on 6 dimensions

How scores are calculated

Overall Winner

Clay

7.3 / 10

Insider

Best For

Orchestrating customer journeys across multiple channels

Personalizing customer experiences with AI

Unifying customer data for sharper segmentation

Automating marketing campaigns with predictive insights

Not Ideal For

Small businesses or startups with limited marketing budgets

Users seeking a simple, single-channel marketing tool

Individuals or solo entrepreneurs needing basic analytics

Clay

Best For

Automating multi-step research workflows for GTM teams

Enriching CRM data for sales and marketing operations

Building highly targeted outbound campaigns

Tracking buying signals and intent for sales reps

Not Ideal For

Individuals or small businesses with very basic data needs

Teams without a clear Go-To-Market strategy or existing data infrastructure

Users seeking a simple, no-code drag-and-drop automation tool for general tasks

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Insider is best for

🤖Automation & Agents9.0📊Data & Analytics7.0✍️Writing & Content6.0

Clay is best for

🤖Automation & Agents7.0📊Data & Analytics6.0💬Chat & Conversation3.0

Filter by your use case:

Pros & Cons

Insider

Pros

Comprehensive AI-native platform with Agentic, Generative, and Predictive AI
Unmatched channel breadth for engaging customers everywhere
Unified customer data platform (CDP) for a 360-degree view
Accelerates time to value with rapid onboarding and migration support
Recognized as a leader by Gartner, Forrester, and IDC
Offers interactive platform tours and template libraries

Cons

Pricing information is not publicly available, requiring a demo request
May have a learning curve due to its extensive feature set
Primarily targets enterprise-level businesses, potentially complex for smaller teams
No explicit mention of offline mode for mobile applications

Clay

Pros

Access to 150+ premium data providers in one central platform
AI-led research agent (Claygent) for finding unique data points
Automates complex GTM workflows without extensive engineering
Achieves high data coverage and accuracy through multi-source enrichment
Offers flexible and iterable workflows for rapid experimentation
Provides enterprise-grade security and compliance (SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001)

Cons

Requires a solid understanding of GTM strategies and data workflows to maximize value
Usage-based pricing for actions and data credits can become complex for high-volume users
May have a learning curve for non-technical users despite natural language interfaces
Primarily focused on sales and marketing, less suitable for general business automation

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Insider

6.2

/ 10

Clay

7.3

/ 10

Clear winner

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Insider

6.0

Clay

6.0

Output Quality

Quality and accuracy of generated results

Insider

8.0

Clay

8.0

Value for Money

Cost vs. features and output quality

Insider

5.0

Clay

7.0▲ +2.0

Customizability

Calculated

Ability to tailor to specific needs

Insider

5.0

Clay

7.0▲ +2.0

Support & Ecosystem

Documentation, community, and support quality

Insider

7.0

Clay

8.0▲ +1.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Insider

6.0

Clay

8.0▲ +2.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Task Performance

Insider

Task

Clay

7.0

Lead Scoring

8.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Insider or Clay?

Both are strong options. Insider has a rating of 0.0/5 (0 reviews), while Clay has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Insider cheaper than Clay?

Insider starts at free (enterprise model). Clay starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Insider and Clay?

Insider — "Be unstoppable in customer engagement across every channel with AI.". Clay — "Go to market with unique data and the ability to act on it.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

Can I use Insider and Clay together?

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