Semrush vs Apollo.io
Comprehensive side-by-side comparison — features, pricing, performance, and more.
Updated May 2026
Trust & Reliability
Semrush
Users:1M-10M
Customers (per vendor):Shopify, Decathlon, Booking.com +7
GDPR
Apollo.io
Too Close to Call
Semrush (7.0) vs Apollo.io (7.0) — difference of 0.0 points
AI Comparison Summary
Semrush
7.0
avg score
Apollo.io
7.0
avg score
Both tools score very similarly overall — the best choice depends on your specific priorities.
Based on 6 dimensions
How scores are calculatedToo close to call — it's a tie
Semrush
Best For
Improving organic search rankings for websites
Analyzing competitor digital marketing strategies
Optimizing content for SEO and AI search
Managing and scheduling social media posts
Not Ideal For
Users seeking a completely free, full-featured marketing suite
Individuals or businesses with very limited marketing budgets
Those who only need a single, niche marketing tool without broader integration
Apollo.io
Best For
Building pipeline smarter for sales and marketing teams
Accelerating prospecting for sales development representatives
Qualifying and acting on inbound leads for sales teams
Enriching B2B data for smarter targeting
Not Ideal For
Individuals or teams not focused on B2B sales or marketing.
Users seeking a purely free solution without credit limitations for extensive data access.
Businesses that do not require a comprehensive sales engagement platform and only need basic CRM or data services.
* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology
Semrush is best for
✍️Writing & Content9.0🔍Research9.0📊Data & Analytics8.7
Apollo.io is best for
🤖Automation & Agents9.0💬Chat & Conversation8.0📊Data & Analytics8.0
Filter by your use case:
Pros & Cons
SemrushPros
- Comprehensive suite of over 55 digital marketing tools
- Extensive database of 27 billion keywords and 43 trillion backlinks
- AI-powered insights for SEO, content, and advertising
- Unified platform for managing multiple marketing channels
- Offers a 7-day free trial for most toolkits
- Supports multi-location and device data for position tracking
Cons
- Higher-tier plans can be expensive for small businesses
- Learning curve for new users due to the breadth of features
- Some advanced features and integrations require add-ons
- Free trial is limited to 7 days, requiring subscription for continued use
Apollo.ioPros
- Unifies multiple sales tools (data, outreach, dialer, enrichment, CRM) into one platform, reducing tech stack complexity and cost.
- Provides access to a large and accurate B2B contact and company database (210M+ contacts, 30M+ companies).
- Automates multichannel outreach sequences and follow-ups with AI-powered personalization.
- Offers advanced filtering and AI lead scoring for highly precise lead targeting and prioritization.
- Integrates smoothly with major CRMs like Salesforce and HubSpot, ensuring seamless workflow.
- Includes AI-powered features for research, writing, call summaries, and conversation insights to enhance sales productivity.
Cons
- Credit-based system for accessing contact data (emails, phone numbers, enrichment, AI research, dialer) can incur additional costs.
- The free plan has limited AI Assistant chats and sequences, requiring upgrades for full functionality.
- Connecting non-Gmail/Microsoft email accounts for campaigns is restricted to paid plans.
- Some advanced features like Projects and the Mobile App are currently in beta, indicating potential instability or limited functionality.
- Requires familiarity with sales processes and platform configuration for optimal use, not a plug-and-play solution for complete beginners.
Weighted Score — Adjust What Matters to You
Pick a profile or drag sliders — scores and radar update instantly on the right.
Quick profiles:
Ease of Use5
Output Quality5
Value for Money5
Customizability5
Support & Ecosystem5
Integration Power5
Dimension Comparison
Semrush
7.0
/ 10
Apollo.io
7.0
/ 10
Dimension Breakdown
Ease of Use
AIHow easy it is to get started and use daily
Semrush
6.0
Apollo.io
6.0
Output Quality
AIQuality and accuracy of generated results
Semrush
9.0▲ +1.0
Apollo.io
8.0
Value for Money
AICost vs. features and output quality
Semrush
7.0
Apollo.io
7.0
Customizability
CalculatedAbility to tailor to specific needs
Semrush
5.0
Apollo.io
5.0
Support & Ecosystem
AIDocumentation, community, and support quality
Semrush
8.0
Apollo.io
8.0
Integration Power
CalculatedAbility to connect with other tools and workflows
Semrush
7.0
Apollo.io
8.0▲ +1.0
Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology
Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy
Frequently Asked Questions
Which is better, Semrush or Apollo.io?
Both are strong options. Semrush has a rating of 0.0/5 (0 reviews), while Apollo.io has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.
Is Semrush cheaper than Apollo.io?
Semrush starts at free (freemium model) with a free trial. Apollo.io starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.
What are the main differences between Semrush and Apollo.io?
Semrush — "Be found everywhere search happens across digital channels.". Apollo.io — "The AI sales platform for smarter, faster revenue growth". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.